Syrup is a fashion, beauty and culture brand that speaks to people 16-22 years on their level, on topics that matter to them. Our audience are discovering who they are (and all the trends, fads and existential questions that come along with that discovery). Focusing on eight content pillars; fashion, beauty, news and politics, entertainment, self-care, love and sex, future focus and real life, Syrup connects and creates conversation with them and between them.