Unique Cars
media kit

Unique Cars

Unique Cars magazine is described as ‘the Bible’ by car enthusiasts. Starting out in 1985 as a black-and-white marketplace for buyers and sellers of ‘unique’ cars, it has developed into much more over the last 25 years.

Unique Cars is a must-read publication for anyone involved with or interested in buying cars, selling cars, and cars in general. Boasting over 80 pages of high-quality colour editorial each issue, Unique Cars has a deserved reputation for delivering captivating content to its enthusiast readers, who have a diverse range of interests from vintage classics to Australian and American muscle cars and late-model prestige vehicles.

Our editorial team of experienced contributors includes some of the best motoring writers and photographers in the country. Together they deliver an authoritative and entertaining mix of industry news, event reports, profiles, ‘how-to’ articles and in-depth features on restored, original and modified cars from all eras.

Columns like Past Blast put former Touring Car champion John Bowe in the driver’s seat of some of the world’s greatest historic sports cars, while Buyers Guide, quick Tips and Tool Time offer practical advice on buying a particular model, or fixing and upgrading your pride and joy. Readers also get a chance to participate with regular columns like Reader’s Resto and Readers’ Rides.

Unique Cars is one of Australia’s biggest-selling car magazines (ABC audit June 2011 – 58,017) and is currently growing faster in circulation than any other. As the automotive industry constantly changes and adapts, so must Unique Cars, which has recently undergone a redesign in order to continue delivering unbeatable value-for-money for both readers and advertisers.

Visit online at www.uniquecarsmag.com.au

Editor: Nathan Ponchard

Unique Cars
fast facts

Circulation:
48,782 (ABC Jul - Dec12)
Readership:
249,000 (RMR Jan-Dec 12)
Cover Price:
$8.45
Core Target:
Unique, vintage, classic car enthusiasts
Editor:
Nathan Ponchard
National Sales Manager:
Paul Kyriakou
Frequency:
Every four weeks
Content:
Unique Cars gives you a veritable showcase of Australia’s finest vintage, classic, sports, modified and luxury cars.

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