The Picture Premium
media kit
The Picture Premium
The Picture Premium was a magazine that was truly created by "popular demand" and that demand came directly from the readers of The Picture. Not satisfied with what they could see of their favourite girls in their favourite weekly, the readers clamoured for more explicit material - and ever obedient to the people who pay our wages, we compiled and a true Australian glamour title was born. It very quickly came to dominate in a market formerly owned by US-based titles such as Penthouse and Hustler. The Picture Premium broke the boring and self-important mould of men's interest magazines and offered the readers exactly what they had asked for - more explicit photographs of stunningly beautiful girls coupled with a brilliantly funny and clever copy, cartoons and exclusive features that cannot be seen anywhere else. Today The Picture Premium stands at the very top of its respective and unique food chain and never fails to deliver on its masthead promise of the World's Most Beautiful Girls.
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Editor Boris Mihailovic
"My job has been called 'the best bloke's job on earth' and it's hard to disagree with that statement. Each issue is a true pleasure to put together and it's great to be able to share the hottest girls in the world with our readers and give them a bit of a laugh at the same time."