Research Articles

World’s Best Dad

- 21 August, 2015

According to our 2014 Father’s Day study, over 80% of respondents shop for their father’s day gift within 2 weeks of the day… so around about now.


Last year the top 5 stores that respondents browsed for the perfect gift were:

-          Bunnings 38%

-          Myer 28%

-          JB Hi Fi 27%

-          Dan Murphy’s 22%

-          Big W 20%

9 in 10 were shopping for their dad, a third shopping for their partner, and a quarter were shopping for their father-in-law.

So, what did dad score?

The top ranking gifts for Dad were: Clothing, Alcohol, DVD, Book

For Father in Law: DVD, Alcohol, Book

While the lucky partners received: Clothing, DVD, Aftershave.

Happy Father’s Day!


n= 250 women 18+, The Insiders Community, Father’s Day Survey

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