Research Articles

We Think Travel

- 01 April, 2014

Magazines are one of the top paid sources of information and inspiration for women when considering travel. Considering the clear role of magazines as a high quality, inspiring media platform, it’s no surprise that we play an important role in sparking the travel journey. Nine in 10 readers want to read travel content in magazines.

Our travel study looks at what women want from a travel experience – what motivates her to travel and the products and services she looks for to facilitate her journey.

With brands that cover everything from the ‘girl’s weekend away’, to family holidays and luxury stays, we take our readers on inspiring journeys through the power of tantalising visuals and eloquent expertise. No other medium can make you long for a holiday quite like a magazine!

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