Research Articles

We Think Women

- 25 March, 2014

Bauer knows women: from the legacy of the Australian Women’s Weekly to the generation defining Cleo. Bauer is a media company that really connects with women.

Each year, Bauer magazines reach over 90% of women in this country*. That’s almost 8.7 million women spending BILLIONS each year.

Australian women spend over $1 billion on groceries EACH WEEK…and they are also a driving force behind spending on things you wouldn’t initially expect: women influence 70% of car buying decisions.**

From the Boston Consulting Group: “Women are forecast to add $6 trillion in additional earned income over the next five years, yet many companies are still struggling with how to provide products and services that meet their needs for value, time savings, and emotional connection” 

So how do women feel about themselves, their family, the environment, the future and what brands do they love? If you are going to talk to women, it’s imperative that you understand women – because the last thing you want to do is waste her most precious resource: time.

At Bauer we connect with women and find out what they want by listening and engaging on all platforms, guiding thoughts feelings and actions. At Bauer we build emotional connections with women every day.

Talk to us to find out how we can help you build connections, and your business, with women.

*Source: Ipsos, emma, Dec 2013. Annual reach of Bauer Media Group women’s magazines.

**Source: Australiascan 2013.


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