Case Study

ELLE Style videos for Sussan

THE BRIEF

A regular winner of Roy Morgan’s Customer Satisfaction Awards, Sussan is a one of the country’s most popular clothing retailers. But with a growing array of competitors, including the trendy online-only players, it needed to promote itself to 30-40 year old, fashion-forward women.

OUR RESPONSE

Bauer Xcel Media knew the Sussan brand had strong recognition with the target audience so we had to find ways to add extra value.

This came in the form of beautifully shot styling videos, each demonstrating how to perfect one element of a classic look. These matched up with items available in Sussan's A/W 15 May Collection.

These four videos were shot entirely in the Bauer studios, hosted by our in-house talent. On this occasion, Dee Jenner (Elle’s Style Director) was the host and the videos were promoted across ELLE.com.au.

 

 

 

 

 

 

Well over 30,000 views for the four videos, with a reach exceeding 150,000.

In addition, there were almost 3,000 social engagements (likes, comments or shares), showing how the campaign resonated with the ELLE audience.

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Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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