Myer Emporium magazine is published with Myer as a reward for Myer One members. The fashion and lifestyle title goes out to 250,000 high-income, high-spending Myer One members and is received in store. The frequency is four times a year. The magazine, relaunched by Bauer Media in 2009, showcases the very best of Myer product in a premium editorial environment and covers fashion, accessories, beauty, homewares, kids, technology and culture. It is a magazine that caters to the reader’s interests and lifestyles and has a proven track record of increasing sales of products included in the magazine. Myer Emporium is Myer’s customers shopping bible, a one-shop solution for all their lifestyle needs. Myer Emporium won the inaugural AMA Custom Magazine of the Year in 2010.
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Editor Margaret Merten: "With its focus on fashion, beauty and homewares
Myer Emporium is a great way to connect directly with over 250,000 valued MyerOne shoppers. We know they spend more in store and this means the magazine’s pages need to be inspiring and beautiful and full of great ideas and tips to improve their lives. We showcase the very best of the trends through our fashion, beauty and homeware stories. It’s fantastic to work on a title that delivers hard results in terms of increasing sales in-store."