Mother & Baby
Mother & Baby
Our philosophy is simple: Inform, Involve and Reassure. Helping our readers to face the challenges of the most life-changing event that fate can bestow upon us, Mother & Baby is a friend, a comfort, an encyclopaedia and a stage-by-stage guide for the months ahead. Mother & Baby is packed with real-life stories that never scare, but instead inspire and encourage. No other magazine connects with mothers the way we do, because no other magazine provides the right balance of expert info and real-life stories. Mother & Baby reaches women at exactly the time when they need it, with 93 per cent of all new mothers and 82 per cent of pregnant women receiving a copy in the Bounty Bags, while they are still in hospital. Research shows that products and services featured in attract a high degree of reader interest. These women have one thing in common: they want information, but most of all, they want reassurance. And they want to be involved in a wider community of mothers. This is why they read Mother & Baby – it connects them to the world of other mums and gives them the information they need to enjoy this beautiful, but often difficult, stage of life.
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Editor-in-Chief Fiona Wright
"Mother & Baby
is Australia's favourite parenting and pregnancy magazine, providing information, support and advice in a friendly, reassuring way."