Wheels

  • Australia’s most-read

    & oldest motoring title

  • 321% growth

    in iPad sales

  • Insightful

    authoritative & entertaining

BAUER TRADER MEDIA

Much more than a magazine, Wheels offers world-class levels of writing, photography and video. Wheels is Australia’s only general interest motoring magazine. Where other motoring titles target tightly focused tribal audiences, Wheels aims for a broader appeal. Wheels not only provides news and reviews on new models but takes an interest in – and a position on – issues such as cost of car ownership, the environment, road safety and technology.

Key Contacts: Wheels

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 7,385
DPSC 14,770
Half Page 5,170
Third Page 4,060

Covers

Inside Front Cover 19,200
2nd Spread 16,245
Outside Back Cover 11,075
Inside Back Cover 8,495
Early Right Hand 8,125

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 229mm 297 x 219mm 270 x 190mm
Double Page Spread 307 x 448mm 297 x 438mm 270 x 408mm
Half Page Vertical 307 x 113mm 297 x 108mm 270 x 90mm
Half Page Horizontal 150 x 229mm 145 x 219mm 130 x 190mm
Third Page Vertical 82 x 307mm 72 x 297mm 60 x 270mm
Third Page Horizontal
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Profile

Readership

000's Magazine Population

All People

Men 229 88.80% 49.30%
Women 29 11.20% 50.70%

All People

000's Magazine Population

Age

14-17 15 5.70% 5.80%
18-24 32 12.40% 11.40%
25-34 44 17.00% 17.80%
35-49 70 27.30% 24.40%
50-64 60 23.30% 21.90%
65+ 37 14.30% 18.60%

Social Grade

AB 66 25.40% 20.00%
C 53 20.50% 20.00%
D 44 16.90% 20.00%
E 63 24.30% 20.00%
FG 33 12.80% 20.00%

Work Status

Full-Time 150 58.30% 38.40%
Part-Time 33 13.00% 21.10%
Not Employed 74 28.80% 40.60%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 60 39.80% 35.80%
White Collar Workers 26 17.20% 30.10%
Community/Personal Service, Clerical/Administrative Workers, Machinery 37 24.80% 25.10%
Sales Workers, Labourers 13 8.40% 10.10%

Personal Income

Under $20,000 5 3.60% 3.80%
$20,000-$29,999 5 3.20% 4.40%
$30,000-$39,999 12 8.10% 7.40%
$40,000-$49,999 13 8.80% 11.90%
$50,000-$59,999 15 10.10% 12.30%
$60,000 + 99 66.20% 60.20%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Wheels Sep-17 24 Aug 2017 25 Jul 2017 28 Jul 2017 27 Jul 2017 07 Aug 2017 30 Jun 2017 01 Aug 2017
Wheels Oct-17 21 Sep 2017 22 Aug 2017 25 Aug 2017 24 Aug 2017 04 Sep 2017 28 Jul 2017 29 Aug 2017
Wheels Nov-17 19 Oct 2017 19 Sep 2017 22 Sep 2017 21 Sep 2017 02 Oct 2017 25 Aug 2017 26 Sep 2017
Wheels Dec-17 16 Nov 2017 17 Oct 2017 20 Oct 2017 19 Oct 2017 30 Oct 2017 22 Sep 2017 24 Oct 2017
Wheels Yearbook 2017 14 Dec 2017 14 Nov 2017 17 Nov 2017 16 Nov 2017 27 Nov 2017 20 Oct 2017 21 Nov 2017
Wheels Jan-18 25 Jan 2018 22 Dec 2017 29 Dec 2017 28 Dec 2017 08 Jan 2018 01 Dec 2017 02 Jan 2018
Wheels Feb-18 22 Feb 2018 23 Jan 2018 26 Jan 2018 25 Jan 2018 05 Feb 2018 29 Dec 2017 30 Jan 2018
Wheels Mar-18 22 Mar 2018 20 Feb 2018 23 Feb 2018 22 Feb 2018 05 Mar 2018 26 Jan 2018 27 Feb 2018
Wheels Apr-18 19 Apr 2018 20 Mar 2018 23 Mar 2018 22 Mar 2018 02 Apr 2018 23 Feb 2018 27 Mar 2018
Wheels May-18 17 May 2018 17 Apr 2018 20 Apr 2018 19 Apr 2018 30 Apr 2018 23 Mar 2018 24 Apr 2018
Wheels Jun-18 14 Jun 2018 15 May 2018 18 May 2018 17 May 2018 28 May 2018 20 Apr 2018 22 May 2018
Wheels Jul-18 12 Jul 2018 12 Jun 2018 15 Jun 2018 14 Jun 2018 25 Jun 2018 18 May 2018 19 Jun 2018
Wheels Aug-18 09 Aug 2018 10 Jul 2018 13 Jul 2018 12 Jul 2018 23 Jul 2018 15 Jun 2018 17 Jul 2018
Wheels Sep-18 06 Sep 2018 07 Aug 2018 10 Aug 2018 09 Aug 2018 20 Aug 2018 13 Jul 2018 14 Aug 2018
Wheels Oct-18 04 Oct 2018 04 Sep 2018 07 Sep 2018 06 Sep 2018 17 Sep 2018 10 Aug 2018 11 Sep 2018
Wheels Nov-18 01 Nov 2018 02 Oct 2018 05 Oct 2018 04 Oct 2018 15 Oct 2018 07 Sep 2018 09 Oct 2018
Wheels Dec-18 29 Nov 2018 30 Oct 2018 02 Nov 2018 01 Nov 2018 12 Nov 2018 05 Oct 2018 06 Nov 2018
Wheels Yearbook-19 27 Dec 2018 27 Nov 2018 30 Nov 2018 29 Nov 2018 10 Dec 2018 02 Nov 2018 04 Dec 2018
Wheels Jan-19 17 Jan 2019 18 Dec 2018 21 Dec 2018 20 Dec 2018 31 Dec 2018 23 Nov 2018 24 Dec 2018
Wheels Feb-19 14 Feb 2019 15 Jan 2019 18 Jan 2019 17 Jan 2019 28 Jan 2019 21 Dec 2018 22 Jan 2019
Wheels Mar-19 14 Mar 2019 12 Feb 2019 15 Feb 2019 14 Feb 2019 25 Feb 2019 18 Jan 2019 19 Feb 2019
Wheels Apr-19 11 Apr 2019 12 Mar 2019 15 Mar 2019 14 Mar 2019 25 Mar 2019 15 Feb 2019 19 Mar 2019
Wheels May-19 09 May 2019 09 Apr 2019 12 Apr 2019 11 Apr 2019 22 Apr 2019 15 Mar 2019 16 Apr 2019
Wheels Jun-19 06 Jun 2019 07 May 2019 10 May 2019 09 May 2019 20 May 2019 12 Apr 2019 14 May 2019
Contacts

First Name Last Name Position Phone Number Email Address
Matt Rice National Group Sales Manager - Wheels 02 9263 9706 matt.rice@bauertrader.com.au
Joe Salanitri Brand Sales Manager - Wheels 03 9567 4226 joe.salanitri@bauertrader.com.au

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