Wheels

  • Australia’s most-read

    & oldest motoring title

  • 321% growth

    in iPad sales

  • Insightful

    authoritative & entertaining

BAUER TRADER MEDIA

Much more than a magazine, Wheels offers world-class levels of writing, photography and video. Wheels is Australia’s only general interest motoring magazine. Where other motoring titles target tightly focused tribal audiences, Wheels aims for a broader appeal. Wheels not only provides news and reviews on new models but takes an interest in – and a position on – issues such as cost of car ownership, the environment, road safety and technology.

Key Contacts: Wheels

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 7,385
DPSC 14,770
Half Page 5,170
Third Page 4,060

Covers

Inside Front Cover 19,200
2nd Spread 16,245
Outside Back Cover 11,075
Inside Back Cover 8,495
Early Right Hand 8,125

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 229mm 297 x 219mm 270 x 190mm
Double Page Spread 307 x 448mm 297 x 438mm 270 x 408mm
Half Page Vertical 307 x 113mm 297 x 108mm 270 x 90mm
Half Page Horizontal 150 x 229mm 145 x 219mm 130 x 190mm
Third Page Vertical 82 x 307mm 72 x 297mm 60 x 270mm
Third Page Horizontal
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Profile

Readership

000's Magazine Population

All People

Men 214 88.70% 49.30%
Women 27 11.30% 50.70%

All People

000's Magazine Population

Age

14-17 16 6.60% 5.80%
18-24 28 11.60% 11.50%
25-34 41 17.10% 17.80%
35-49 64 26.70% 24.50%
50-64 57 23.50% 21.90%
65+ 35 14.50% 18.50%

Social Grade

AB 63 26.10% 20.00%
C 50 20.80% 20.00%
D 43 17.60% 20.00%
E 54 22.40% 20.00%
FG 31 13.00% 20.00%

Work Status

Full-Time 145 59.90% 38.60%
Part-Time 29 11.90% 21.30%
Not Employed 68 28.10% 40.20%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 60 41.40% 36.90%
White Collar Workers 21 14.30% 29.40%
Community/Personal Service, Clerical/Administrative Workers, Machinery 31 21.50% 25.20%
Sales Workers, Labourers 15 10.10% 10.20%

Personal Income

Under $20,000 5 3.20% 3.70%
$20,000-$29,999 5 3.10% 4.30%
$30,000-$39,999 10 6.60% 7.70%
$40,000-$49,999 11 7.50% 11.90%
$50,000-$59,999 16 11.40% 12.10%
$60,000 + 99 68.10% 60.40%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Wheels Oct-16 15 Sep 2016 16 Aug 2016 26 Aug 2016 18 Aug 2016 22 Jul 2016 16 Aug 2016
Wheels Nov-16 06 Oct 2016 30 Aug 2016 02 Sep 2016 01 Sep 2016 05 Aug 2016 06 Sep 2016
Wheels Dec-16 10 Nov 2016 11 Oct 2016 14 Oct 2016 13 Oct 2016 16 Sep 2016 18 Oct 2016
Wheels Yearbook 2016 08 Dec 2016 08 Nov 2016 11 Nov 2016 10 Nov 2016 14 Oct 2016 15 Nov 2016
Wheels Jan-17 05 Jan 2017 29 Nov 2016 02 Dec 2016 01 Dec 2016 04 Nov 2016 08 Dec 2016
Wheels Feb-17 02 Feb 2017 03 Jan 2017 06 Jan 2017 05 Jan 2017 09 Dec 2016 10 Jan 2017
Wheels Mar-17 09 Mar 2017 07 Feb 2017 10 Feb 2017 09 Feb 2017 13 Jan 2017 14 Feb 2017
Contacts

First Name Last Name Position Phone Number Email Address
Matt Rice National Group Sales Manager - Wheels 02 9263 9706 matt.rice@bauertrader.com.au
Joe Salanitri Brand Sales Manager - Wheels 03 9567 4226 joe.salanitri@bauertrader.com.au

Similar Brands

×

Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

0 brand(s) in your media kit

Download or Email Media Kit
CREATING SECURE CONNECTION TO SUBSCRIPTION SERVER