Unique Cars

  • Unique Cars is

    both a window shopper and buyer's dream

BAUER TRADER MEDIA

Unique Cars aims to service the ever-growing and ever loyal, educated, classic and collector car enthusiast. From the flamboyant muscle cars of the sensational sixties and seventies, to the humble home Humber project, our readers represent a community of like-minded and hugely passionate enthusiasts. They are extremely active in the parts and services marketplace and high-frequency attendees at events and happenings, celebrating both their cars and indeed the social interaction their passion allows.

Media Kit

Rates

Ratecard

Casual

Covers

Inside Front Cover 4,500
Inside Front Spread 8,000
Outside Back Cover 5,175
Inside Back Cover 4,000

Four Colour

Full Page 3,450
Double Page Spread 6,200
Half Page 1,875
Third Page 1,265
Quarter Page 1,050
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285mm x 205mm 275mm x 195mm 255mm x 180mm
Double Page Spread 285mm x 400mm 275mm x 390mm 255mm x 375mm
Half Page Vertical 285mm x 113mm 275mm x 103mm 255mm x 88mm
Half Page Horizontal 155mm x 205mm 145mm x 195mm 125mm x 180mm
Quarter Page Horizontal 60mm x 180mm
1/8 page 60mm x 88mm
Contacts

First Name Last Name Position Phone Number Email Address
Matthew Rice Group Sales Manager 02 9263 9706 matthew.rice@bauertrader.com.au
Elizabeth Graham Brand Sales Manager 03 9567 4240 elizabeth.graham@bauertrader.com.au
Robert Gibbs Agency Sales Manager - NSW 02 9288 9157 robert.gibbs@bauertrader.com.au
Andrea de Kauwe Agency Sales Manager - VIC 03 9567 4388 andrea.dekauwe@bauertrader.com.au
Elizabeth Bogart VIC 03 9567 4151 elizabeth.bogart@bauertrader.com.au
Todd Anderson QLD 07 3245 5049 todd@motormedia.com.au
Rod Harris QLD 07 3101 6611 rod.harris@bauertrader.com.au
Chris Karamanov SA 0439 485 835 christopher.karamanov@bauertrader.com.au
Greg Boase WA 0408 516 176 greg.boase@bauertrader.com.au
Profile

Readership

000's Magazine Population

All People

Men 185 84.00% 49.30%
Women 35 16.00% 50.70%

All People

000's Magazine Population

Age

14-17 13 5.90% 5.80%
18-24 17 7.80% 11.50%
25-34 39 17.80% 17.80%
35-49 65 29.50% 24.50%
50-64 62 28.00% 21.90%
65+ 24 11.10% 18.50%

Social Grade

AB 27 12.10% 20.00%
C 47 21.30% 20.00%
D 49 22.20% 20.00%
E 55 24.90% 20.00%
FG 43 19.60% 20.00%

Work Status

Full-Time 119 54.10% 38.60%
Part-Time 31 13.90% 21.30%
Not Employed 71 32.00% 40.20%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 31 26.20% 36.90%
White Collar Workers 28 23.30% 29.40%
Community/Personal Service, Clerical/Administrative Workers, Machinery 31 26.10% 25.20%
Sales Workers, Labourers 11 9.30% 10.20%

Personal Income

Under $20,000 6 4.80% 3.70%
$20,000-$29,999 5 4.40% 4.30%
$30,000-$39,999 8 7.10% 7.70%
$40,000-$49,999 15 12.20% 11.90%
$50,000-$59,999 14 11.50% 12.10%
$60,000 + 71 59.90% 60.40%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Unique Cars Issue 392 01 Sep 2016 12 Aug 2016 12 Aug 2016 16 Aug 2016
Unique Cars Issue 393 29 Sep 2016 09 Sep 2016 09 Sep 2016 13 Sep 2016
Unique Cars Issue 394 27 Oct 2016 07 Oct 2016 07 Oct 2016 11 Oct 2016
Unique Cars Issue 395 24 Nov 2016 04 Nov 2016 04 Nov 2016 08 Nov 2016
Unique Cars Issue 396 22 Dec 2016 02 Dec 2016 02 Dec 2016 06 Dec 2016
Unique Cars Issue 397 26 Jan 2017 06 Jan 2017 06 Jan 2017 10 Jan 2017
Unique Cars Issue 398 23 Feb 2017 03 Feb 2017 03 Feb 2017 07 Feb 2017
Unique Cars Issue 399 23 Mar 2017 03 Mar 2017 03 Mar 2017 07 Mar 2017

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A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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