Street Machine

  • 33-Year

    history

  • largest-selling and most-read

    modified car magazine

  • 2m

    reach

BAUER TRADER MEDIA

Street Machine is Australia’s premier modified car magazine, celebrating the rolling works of art created by talented enthusiasts. As much as Street Machine is about V8 engines, flawless bodywork and innovative engineering, it is equally concerned with its people. The SM tribe is a broad one and they are as passionate about the magazine as they are about their vehicles.

Key Contacts: Street Machine

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 6,751
DPSC 13,502
Half Page 3,677
Third Page 2,249
Quarter Page 1,687

Covers

Inside Front Cover 7,900
Outside Back Cover 8,160
Inside Back Cover 7,438

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 229mm 297 x 219mm 270 x 190mm
Double Page Spread 307 x 448mm 297 x 438mm 277 x 418mm
Half Page Vertical 307 x 118mm 297 x 108mm 270 x 90mm
Half Page Horizontal 155 x 229mm 145 x 219mm 130 x 190mm
Third Page Vertical 307 x 82mm 297 x 72mm 270 x 60mm
Third Page Horizontal
Quarter Page Block 140 x 102mm
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Profile

Readership

000's Magazine Population

All People

Men 184 81.60% 49.30%
Women 42 18.40% 50.70%

All People

000's Magazine Population

Age

14-17 27 11.80% 5.80%
18-24 44 19.40% 11.40%
25-34 52 23.00% 17.80%
35-49 56 25.00% 24.40%
50-64 39 17.10% 21.90%
65+ 8 3.70% 18.60%

Social Grade

AB 11 5.10% 20.00%
C 35 15.70% 20.00%
D 47 20.70% 20.00%
E 68 30.20% 20.00%
FG 64 28.30% 20.00%

Work Status

Full-Time 101 44.70% 38.40%
Part-Time 38 17.00% 21.10%
Not Employed 87 38.30% 40.60%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 15 14.50% 35.80%
White Collar Workers 13 13.40% 30.10%
Community/Personal Service, Clerical/Administrative Workers, Machinery 26 25.40% 25.10%
Sales Workers, Labourers 11 11.00% 10.10%

Personal Income

Under $20,000 2 2.30% 3.80%
$20,000-$29,999 5 4.60% 4.40%
$30,000-$39,999 9 8.70% 7.40%
$40,000-$49,999 12 12.20% 11.90%
$50,000-$59,999 17 16.50% 12.30%
$60,000 + 56 55.70% 60.20%

Roy Morgan October 2015 - September 2016

Contacts

First Name Last Name Position Phone Number Email Address
Matt Rice National Group Sales Manager - Street Machine 02 9263 9706 matt.rice@bauertrader.com.au
Joseph Lenthall Brand Sales Manager - Street Machine 02 8114 9421 joseph.lenthall@bauertrader.com.au
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Street Machine Dec-16 10 Nov 2016 12 Oct 2016 10 Oct 2016 14 Oct 2016 16 Sep 2016 18 Oct 2016
Street Machine Jan-17 22 Dec 2016 23 Nov 2016 21 Nov 2016 25 Nov 2016 28 Oct 2016 29 Nov 2016
Street Machine Feb-17 26 Jan 2017 23 Dec 2016 21 Dec 2016 20 Dec 2016 25 Nov 2016 22 Dec 2016
Street Machine Mar-17 23 Feb 2017 25 Jan 2017 23 Jan 2017 27 Jan 2017 30 Dec 2016 30 Jan 2017
Street Machine Apr-17 23 Mar 2017 22 Feb 2017 20 Feb 2017 24 Feb 2017 27 Jan 2017 28 Feb 2017
Street Machine May-17 20 Apr 2017 22 Mar 2017 20 Mar 2017 24 Mar 2017 24 Feb 2017 27 Mar 2017
Street Machine Jun-17 25 May 2017 26 Apr 2017 24 Apr 2017 28 Apr 2017 31 Mar 2017 02 May 2017

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