MOTOR

  • 60 years

    celebrated

  • Australia’s best

    fast-car magazine

  • 149,000 readers

    every month

BAUER TRADER MEDIA

Fast cars and driving: MOTOR is the bible for lovers of performance cars and has been since 1954. We’re about fast cars – brand new or cars tuned to go even faster, sound better and look tougher. We don’t discriminate: Fords or Ferraris, Commodores or Lamborghinis, we’ll cover – and drive – anything fast and thrilling. MOTOR plugs the reader into the driver’s seat with arresting photography, great writing and, increasingly, bewitching video across print and digital platforms. We hope you’ll join us for the drive.

Key Contacts: MOTOR

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 5,192
DPSC 10,384
Half Page 3,288
Third Page 2,000
Quarter Page Strip 1,440

Covers

Inside Front Cover 13,500
2nd Inside Front Cover 12,400
Outside Back Cover 6,748
Inside Back Cover 5,972

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 229mm 297 x 219mm 270 x 190mm
Double Page Spread 307 x 448mm 297 x 438mm 270 x 408mm
Half Page Vertical 307 x 113mm 297 x 108mm 270 x 90mm
Half Page Horizontal 150 x 229mm 145 x 219mm 130 x 190mm
Third Page Vertical 307 x 82mm 297 x 75mm 270 x 60mm
Third Page Horizontal 100 x 229mm 95 x 219mm 80 x 190mm
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Profile

Readership

000's Magazine Population

All People

Men 125 91.70% 49.30%
Women 11 8.30% 50.70%

All People

000's Magazine Population

Age

14-17 9 6.70% 5.80%
18-24 16 11.40% 11.40%
25-34 27 19.80% 17.80%
35-49 36 26.40% 24.40%
50-64 31 22.70% 21.90%
65+ 18 13.10% 18.60%

Social Grade

AB 35 25.70% 20.00%
C 30 22.00% 20.00%
D 22 15.90% 20.00%
E 30 22.00% 20.00%
FG 20 14.40% 20.00%

Work Status

Full-Time 75 54.70% 38.40%
Part-Time 22 15.90% 21.10%
Not Employed 40 29.50% 40.60%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 36 48.50% 35.80%
White Collar Workers 12 16.30% 30.10%
Community/Personal Service, Clerical/Administrative Workers, Machinery 12 15.50% 25.10%
Sales Workers, Labourers 6 8.60% 10.10%

Personal Income

Under $20,000 2 3.20% 3.80%
$20,000-$29,999 2 2.70% 4.40%
$30,000-$39,999 6 7.80% 7.40%
$40,000-$49,999 5 7.10% 11.90%
$50,000-$59,999 10 13.00% 12.30%
$60,000 + 49 66.20% 60.20%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Motor Dec-17 02 Nov 2017 03 Oct 2017 29 Sep 2017 05 Oct 2017 16 Oct 2017 05 Sep 2017 10 Oct 2017
Motor Yearbook 2017 30 Nov 2017 31 Oct 2017 27 Oct 2017 02 Nov 2017 13 Nov 2017 03 Oct 2017 07 Nov 2017
Motor Jan-18 28 Dec 2017 28 Nov 2017 24 Nov 2017 30 Nov 2017 11 Dec 2017 31 Oct 2017 05 Dec 2017
Motor Feb-18 01 Feb 2018 02 Jan 2018 29 Dec 2017 04 Jan 2018 15 Jan 2018 05 Dec 2017 09 Jan 2018
Motor Mar-18 08 Mar 2018 06 Feb 2018 02 Feb 2018 08 Feb 2018 19 Feb 2018 09 Jan 2018 13 Feb 2018
Motor Apr-18 05 Apr 2018 06 Mar 2018 02 Mar 2018 08 Mar 2018 19 Mar 2018 06 Feb 2018 13 Mar 2018
Motor May-18 03 May 2018 03 Apr 2018 29 Mar 2018 05 Apr 2018 16 Apr 2018 06 Mar 2018 10 Apr 2018
Motor Jun-18 31 May 2018 01 May 2018 27 Apr 2018 03 May 2018 14 May 2018 03 Apr 2018 08 May 2018
Motor Jul-18 28 Jun 2018 29 May 2018 25 May 2018 31 May 2018 08 Jun 2018 01 May 2018 05 Jun 2018
Motor Aug-18 26 Jul 2018 26 Jun 2018 22 Jun 2018 28 Jun 2018 09 Jul 2018 29 May 2018 03 Jul 2018
Motor Sep-18 23 Aug 2018 24 Jul 2018 20 Jul 2018 26 Jul 2018 06 Aug 2018 26 Jun 2018 31 Jul 2018
Motor Oct-18 20 Sep 2018 21 Aug 2018 17 Aug 2018 23 Aug 2018 03 Sep 2018 24 Jul 2018 28 Aug 2018
Motor Nov-18 18 Oct 2018 18 Sep 2018 14 Sep 2018 20 Sep 2018 28 Sep 2018 21 Aug 2018 25 Sep 2018
Motor Dec-18 15 Nov 2018 16 Oct 2018 12 Oct 2018 18 Oct 2018 29 Oct 2018 18 Sep 2018 23 Oct 2018
Motor Yearbook 2018 13 Dec 2018 13 Nov 2018 09 Nov 2018 15 Nov 2018 26 Nov 2018 16 Oct 2018 20 Nov 2018
Motor Jan-19 03 Jan 2019 04 Dec 2018 30 Nov 2018 06 Dec 2018 17 Dec 2018 06 Nov 2018 11 Dec 2018
Motor Feb-19 31 Jan 2019 31 Dec 2018 28 Dec 2018 03 Jan 2019 14 Jan 2019 04 Dec 2018 08 Jan 2019
Motor Mar-19 28 Feb 2019 29 Jan 2019 25 Jan 2019 31 Jan 2019 11 Feb 2019 31 Dec 2018 05 Feb 2019
Motor Apr-19 28 Mar 2019 26 Feb 2019 22 Feb 2019 28 Feb 2019 11 Mar 2019 29 Jan 2019 05 Mar 2019
Motor May-19 25 Apr 2019 26 Mar 2019 22 Mar 2019 28 Mar 2019 08 Apr 2019 26 Feb 2019 02 Apr 2019
Motor Jun-19 23 May 2019 23 Apr 2019 19 Apr 2019 25 Apr 2019 06 May 2019 26 Mar 2019 30 Apr 2019
Contacts

First Name Last Name Position Phone Number Email Address
Matt Rice National Group Sales Manager - Motor 02 9263 9706 matt.rice@bauertrader.com.au
Liam Quirk Brand Sales Manager - Motor 02 9282 8348 liam.quirk@bauertrader.com.au

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