Deals On Wheels

  • 20+ years

    publishing history

  • 93% read

    all/most of mag, spending average of 2hr 45mins on each issue

BAUER TRADER MEDIA

Deals On Wheels is Australia’s biggest-selling truck magazine, widely recognised as the “bible” for those looking to buy and sell new and used trucks, trailers, parts and accessories and much more.

Its market-leading position was confirmed by the 2012 Transport Census, a survey of 962 transport operators, which found 93% of readers read all or most of the 500+ page magazine, spending an average of two hours and 45 minutes on each issue. Almost 90 per cent read it for the ads. The reason for its success is simple: it works!

Key Contacts: Deals On Wheels

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour - Gloss

Full Page 2,990
Half Page 1,800
Quarter Page 990

Four Colour

Full Page
DPSC POA
Third Page

Four Colour - Newsprint

Full Page 1,540
Half Page 900
Quarter Page 590
1/8 Page Scatter 330

Covers

Inside Front Cover 3,610
Outside Back Cover 3,900
Inside Back Cover 3,300

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Contacts

First Name Last Name Position Phone Number Email Address
Asanka Gurusinha Group Sales Manager 03 9567 4142 asanka.gurusinha@bauertrader.com.au
Chendelle Kolasa Brand Sales Manager 03 95674242 chendelle.kolasa@bauertrader.com.au
Matthew Rice State sales Manager - NSW 02 92639706 matthew.rice@bauertrader.com.au
David Wiltshire State sales Manager - QLD 07 3101 6603 david.wiltshire@bauertrader.com.au
Max Kolomiiets Agency Sales Manager - NSW 02 8275 6486 max.kolomiiets@bauertrader.com.au
Andrea de Kauwe Agency Sales Manager - VIC 03 9567 4388 Andrea.deKauwe@bauertrader.com.au
Karen Lange NSW 02 8275 6482 karen.lange@bauertrader.com.au
Jacky Acton QLD 07 3101 6614 jacky.acton@bauertrader.com.au
Nick lenthall SA 0439 485 835 nick.lenthall@bauertrader.com.au
Greg Boase WA 0408 516 176 greg.boase@bauertrader.com.au
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 205mm 275 x 195mm 255 x 180mm
Double Page Spread 285 x 400mm 275 x 390mm 255 x 375mm
Half Page Vertical 285 x 113mm 255 x 88mm
Half Page Horizontal 155 x 205mm 125 x 180mm
Third Page Vertical
Third Page Horizontal
Quarter Page Vertical 125 x 88mm
Quarter Page Horizontal 60 x 180mm
Eighth Page Horizontal 60 x 88mm
Contents Feature 75 x 115mm
Index 60 x 180mm
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Deals on Wheels Issue 417 31 Jul 2017 14 Jul 2017 14 Jul 2017 18 Jul 2017
Deals on Wheels Issue 418 28 Aug 2017 11 Aug 2017 11 Aug 2017 15 Aug 2017
Deals on Wheels Issue 419 25 Sep 2017 08 Sep 2017 08 Sep 2017 12 Sep 2017
Deals on Wheels Issue 420 23 Oct 2017 06 Oct 2017 06 Oct 2017 10 Oct 2017
Deals on Wheels Issue 421 20 Nov 2017 03 Nov 2017 03 Nov 2017 07 Nov 2017
Deals on Wheels Issue 422 18 Dec 2017 01 Dec 2017 01 Dec 2017 05 Dec 2017
Deals on Wheels Issue 423 22 Jan 2018 05 Jan 2018 05 Jan 2018 09 Jan 2018
Deals on Wheels Issue 424 19 Feb 2018 02 Feb 2018 02 Feb 2018 06 Feb 2018
Deals on Wheels Issue 425 19 Mar 2018 02 Mar 2018 02 Mar 2018 06 Mar 2018
Deals on Wheels Issue 426 16 Apr 2018 29 Mar 2018 29 Mar 2018 03 Apr 2018
Deals on Wheels Issue 427 14 May 2018 27 Apr 2018 27 Apr 2018 01 May 2018
Deals on Wheels Issue 428 11 Jun 2018 25 May 2018 25 May 2018 29 May 2018
Deals on Wheels Issue 429 09 Jul 2018 22 Jun 2018 22 Jun 2018 26 Jun 2018
Deals on Wheels Issue 430 06 Aug 2018 20 Jul 2018 20 Jul 2018 24 Jul 2018
Deals on Wheels Issue 431 03 Sep 2018 17 Aug 2018 17 Aug 2018 21 Aug 2018
Deals on Wheels Issue 432 01 Oct 2018 14 Sep 2018 14 Sep 2018 18 Sep 2018
Deals on Wheels Issue 433 29 Oct 2018 12 Oct 2018 12 Oct 2018 16 Oct 2018
Deals on Wheels Issue 434 26 Nov 2018 09 Nov 2018 09 Nov 2018 13 Nov 2018
Deals on Wheels Issue 435 24 Dec 2018 07 Dec 2018 07 Dec 2018 11 Dec 2018
Deals on Wheels Issue 436 21 Jan 2019 04 Jan 2019 04 Jan 2019 08 Jan 2019
Deals on Wheels Issue 437 18 Feb 2019 01 Feb 2019 01 Feb 2019 05 Feb 2019
Deals on Wheels Issue 438 18 Mar 2019 01 Mar 2019 01 Mar 2019 05 Mar 2019
Deals on Wheels Issue 439 15 Apr 2019 29 Mar 2019 29 Mar 2019 02 Apr 2019
Deals on Wheels Issue 440 13 May 2019 26 Apr 2019 26 Apr 2019 30 Apr 2019
Deals on Wheels Issue 441 10 Jun 2019 24 May 2019 24 May 2019 28 May 2019

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