4x4

  • 157,000

    readership

  • Australia’s guide

    to all things four-wheel drive

BAUER TRADER MEDIA

4X4 Australia is a monthly publication that focuses on four-wheel drive vehicles and adventure based travel (offroad), both in Australia and internationally. It is Australia’s leading publication for all things 4x4, delivering our consumers all the information they need on vehicles (new and used), gear and destinations. The essence of the brand’s content focuses on 4WDs, the people who drive them, the gear they fit to them and the places they can take them. The people that define our brand are the very same people who read our publication – avid four-wheel drivers who have an interest in the industry and want to explore Australia.

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 2,947
DPSC 5,844
Half Page 1,765
Third Page 1,174

Covers

Inside Front Cover
Outside Back Cover
Inside Back Cover

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 229mm 297 x 219mm 270 x 190mm
Double Page Spread 307 x 448mm 297 x 438mm 270 x 408mm
Half Page Vertical 307 x 113mm 297 x 108mm 270 x 90mm
Half Page Horizontal 150 x 229mm 145 x 219mm 130 x 190mm
Third Page Vertical 307 x 82mm 297 x 75mm 270 x 60mm
Third Page Horizontal 100 x 229mm 95 x 219mm 80 x 190mm
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Profile

Readership

000's Magazine Population

All People

Men 127 81.60% 49.30%
Women 29 18.40% 50.70%

All People

000's Magazine Population

Age

14-17 6 4.00% 5.80%
18-24 17 10.80% 11.40%
25-34 36 22.90% 17.80%
35-49 34 22.10% 24.40%
50-64 39 25.20% 21.90%
65+ 23 14.90% 18.60%

Social Grade

AB 28 18.30% 20.00%
C 31 19.80% 20.00%
D 29 18.40% 20.00%
E 38 24.40% 20.00%
FG 30 19.10% 20.00%

Work Status

Full-Time 82 53.00% 38.40%
Part-Time 28 17.90% 21.10%
Not Employed 45 29.10% 40.60%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 27 33.30% 35.80%
White Collar Workers 13 16.20% 30.10%
Community/Personal Service, Clerical/Administrative Workers, Machinery 17 20.30% 25.10%
Sales Workers, Labourers 12 14.80% 10.10%

Personal Income

Under $20,000 3 4.10% 3.80%
$20,000-$29,999 6 7.30% 4.40%
$30,000-$39,999 5 5.50% 7.40%
$40,000-$49,999 10 11.60% 11.90%
$50,000-$59,999 15 18.20% 12.30%
$60,000 + 44 53.20% 60.20%

Roy Morgan October 2015 - September 2016

Contacts

First Name Last Name Position Phone Number Email Address
Matt Rice National Group Sales Manager - 4 x 4 02 9263 9706 matt.rice@bauertrader.com.au
Peter Gatti Group Sales Manager - 4 x 4 03 9567 4226 Peter.Gatti@bauertrader.com.au
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
4x4 Australia Dec-17 02 Nov 2017 04 Oct 2017 29 Sep 2017 06 Oct 2017 16 Oct 2017 05 Sep 2017 10 Oct 2017
4x4 Australia Jan-18 07 Dec 2017 08 Nov 2017 03 Nov 2017 10 Nov 2017 20 Nov 2017 10 Oct 2017 14 Nov 2017
4x4 Australia Feb-18 04 Jan 2018 06 Dec 2017 01 Dec 2017 08 Dec 2017 18 Dec 2017 07 Nov 2017 12 Dec 2017
4x4 Australia Mar-18 01 Feb 2018 03 Jan 2018 29 Dec 2017 05 Jan 2018 15 Jan 2018 05 Dec 2017 09 Jan 2018
4x4 Australia Apr-18 01 Mar 2018 31 Jan 2018 26 Jan 2018 02 Feb 2018 12 Feb 2018 02 Jan 2018 06 Feb 2018
4x4 Australia May-18 29 Mar 2018 28 Feb 2018 23 Feb 2018 02 Mar 2018 12 Mar 2018 30 Jan 2018 06 Mar 2018
4x4 Australia Jun-18 26 Apr 2018 28 Mar 2018 23 Mar 2018 29 Mar 2018 09 Apr 2018 27 Feb 2018 03 Apr 2018
4x4 Australia Jul-18 24 May 2018 25 Apr 2018 20 Apr 2018 27 Apr 2018 07 May 2018 27 Mar 2018 01 May 2018
4x4 Australia Aug-18 21 Jun 2018 23 May 2018 18 May 2018 25 May 2018 04 Jun 2018 24 Apr 2018 29 May 2018
4x4 Australia Sep-18 19 Jul 2018 20 Jun 2018 15 Jun 2018 22 Jun 2018 02 Jul 2018 22 May 2018 26 Jun 2018
4x4 Australia Oct-18 16 Aug 2018 18 Jul 2018 13 Jul 2018 20 Jul 2018 30 Jul 2018 19 Jun 2018 24 Jul 2018
4x4 Australia Nov-18 13 Sep 2018 15 Aug 2018 10 Aug 2018 17 Aug 2018 27 Aug 2018 17 Jul 2018 21 Aug 2018
4x4 Australia Dec-18 11 Oct 2018 12 Sep 2018 07 Sep 2018 14 Sep 2018 24 Sep 2018 14 Aug 2018 18 Sep 2018
4x4 Australia 2018 Yearbook 08 Nov 2018 10 Oct 2018 05 Oct 2018 12 Oct 2018 22 Oct 2018 11 Sep 2018 16 Oct 2018
4x4 Australia Jan-19 06 Dec 2018 07 Nov 2018 02 Nov 2018 09 Nov 2018 19 Nov 2018 09 Oct 2018 13 Nov 2018
4x4 Australia Feb-19 03 Jan 2019 05 Dec 2018 30 Nov 2018 07 Dec 2018 17 Dec 2018 06 Nov 2018 11 Dec 2018
4x4 Australia Mar-19 31 Jan 2019 09 Jan 2019 04 Jan 2019 11 Jan 2019 21 Jan 2019 11 Dec 2018 15 Jan 2019
4x4 Australia Apr-19 28 Feb 2019 06 Feb 2019 01 Feb 2019 08 Feb 2019 18 Feb 2019 08 Jan 2019 12 Feb 2019
4x4 Australia May-19 28 Mar 2019 06 Mar 2019 01 Mar 2019 08 Mar 2019 18 Mar 2019 05 Feb 2019 12 Mar 2019
4x4 Australia Jun-19 25 Apr 2019 03 Apr 2019 29 Mar 2019 05 Apr 2019 15 Apr 2019 05 Mar 2019 09 Apr 2019

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