YOURS

Overview

Yours is the only fortnightly magazine for Australian women over 50. Yours features inspiring real-life reads, heartfelt celebrity interviews and a substantial lifestyle section jam-packed with pages of advice from our expert rotating panel. From health to finance, travel to gardening, homes and pets, Yours celebrates the lives of its wise readers and their positive outlook. It’s honest and friendly, providing a meeting place for like-minded women. Yours is trustworthy and helpful, approachable and accepting.

Key Contacts: YOURS

Media Kit

Rates

Ratecard

Casual 3x 6x 9x 12x 18x

Four Colour

Full Page 9000 8730 8460 8190 7920 7650
DPSC 18000 17460 16920 16380 15840 15300
Half Page 6750 6545 6345 6140 5940 5735
Third Page 4950 4800 4655 4505 4355 4210

Covers

Inside Front Cover Spread 24000
Outside Back Cover 11700
Inside Back Cover 10350

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 85 95 120 150 190
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 280 x 220 mm 270 x 210 mm 260 x 200 mm
Double Page Spread 280 x 220 mm 270 x 210 mm 250 x 190 mm
Half Page Vertical 280 x 114 mm 270 x 104 mm 260 x 94 mm
Half Page Horizontal 144 x 220 mm 134 x 210 mm 124 x 200 mm
Third Page Vertical 180 x 84 mm 270 x 74 mm 260 x 64 mm
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Yours 12/05/2016 12 May 2016 26 Apr 2016 29 Apr 2016 29 Apr 2016 29 Mar 2016
Yours 26/05/2016 26 May 2016 10 May 2016 13 May 2016 13 May 2016 12 Apr 2016
Yours 09/06/2016 09 Jun 2016 24 May 2016 27 May 2016 27 May 2016 26 Apr 2016
Yours 23/06/2016 23 Jun 2016 06 Jun 2016 09 Jun 2016 09 Jun 2016 09 May 2016
Yours 07/07/2016 07 Jul 2016 21 Jun 2016 24 Jun 2016 24 Jun 2016 24 May 2016
Yours 21/07/2016 21 Jul 2016 05 Jul 2016 08 Jul 2016 08 Jul 2016 07 Jun 2016
Yours 04/08/2016 04 Aug 2016 19 Jul 2016 22 Jul 2016 22 Jul 2016 21 Jun 2016
Yours 18/08/2016 18 Aug 2016 02 Aug 2016 05 Aug 2016 05 Aug 2016 05 Jul 2016
Yours 01/09/2016 01 Sep 2016 16 Aug 2016 19 Aug 2016 19 Aug 2016 19 Jul 2016
Yours 15/09/2016 15 Sep 2016 30 Aug 2016 02 Sep 2016 02 Sep 2016 02 Aug 2016
Yours 29/09/2016 29 Sep 2016 13 Sep 2016 16 Sep 2016 16 Sep 2016 16 Aug 2016
Yours 13/10/2016 13 Oct 2016 26 Sep 2016 29 Sep 2016 29 Sep 2016 29 Aug 2016
Yours 27/10/2016 27 Oct 2016 11 Oct 2016 14 Oct 2016 14 Oct 2016 13 Sep 2016
Yours 10/11/2016 10 Nov 2016 25 Oct 2016 28 Oct 2016 28 Oct 2016 27 Sep 2016
Yours 24/11/2016 24 Nov 2016 08 Nov 2016 11 Nov 2016 11 Nov 2016 11 Oct 2016
Contacts

First Name Last Name Position Phone Number Email Address
Kate Macmillan Brand Manager (02) 9282 8643 KMacmillan@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au
Profile

Readership

000's Magazine Population

All People

Men 19 14.8% 49.3%
Women 108 85.2% 50.7%

Women

000's Magazine Population

Age

14-17 1 0.8% 5.6%
18-24 3 2.5% 11.0%
25-34 7 6.1% 17.7%
35-49 9 8.6% 24.4%
50-64 38 35.7% 21.9%
65+ 50 46.3% 19.4%

Social Grade

AB 9 8.1% 17.2%
C 16 15.0% 21.1%
D 17 15.5% 20.5%
E 25 23.4% 20.4%
FG 41 37.9% 20.8%

Work Status

Full-Time 20 18.9% 27.6%
Part-Time 18 16.7% 27.1%
Not Employed 38 35.6% 54.7%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 7 36.1% 35.7%
White Collar Workers 9 45.5% 45.7%
Community/Personal Service, Clerical/Administrative Workers, Machinery 7 35.1% 34.3%
Sales Workers, Labourers 4 20.6% 8.6%

Personal Income

Under $20,000 0 0.6% 3.8%
$20,000-$29,999 1 3.1% 5.6%
$30,000-$39,999 5 26.3% 10.4%
$40,000-$49,999 2 10.3% 13.9%
$50,000-$59,999 3 16.6% 12.8%
$60,000 + 9 43.1% 53.5%

Roy Morgan April 2015 - March 2016

Similar Brands

×

Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

0 brand(s) in your media kit

Download or Email Media Kit
CREATING SECURE CONNECTION TO SUBSCRIPTION SERVER