YOURS

Overview

Yours is the only fortnightly magazine for Australian women over 50. Yours features inspiring real-life reads, heartfelt celebrity interviews and a substantial lifestyle section jam-packed with pages of advice from our expert rotating panel. From health to finance, travel to gardening, homes and pets, Yours celebrates the lives of its wise readers and their positive outlook. It’s honest and friendly, providing a meeting place for like-minded women. Yours is trustworthy and helpful, approachable and accepting.

Key Contacts: YOURS

Media Kit

Rates

Ratecard

Casual 3x 6x 9x 12x 18x

Four Colour

Full Page 9270 8992 8714 8436 8158 7880
Double Page Spread 18540 17984 17428 16871 16315 15759
Half Page 6953 6741 6535 6324 6118 5907
Third Page 5099 4944 4795 4640 4486 4336

Covers

Inside Front Spread 24720
Outside Back Cover 12051
Inside Back Cover 10661

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 88 98 124 155 196
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 280 x 220 mm 270 x 210 mm 260 x 200 mm
Double Page Spread 280 x 220 mm 270 x 210 mm 250 x 190 mm
Half Page Vertical 280 x 114 mm 270 x 104 mm 260 x 94 mm
Half Page Horizontal 144 x 220 mm 134 x 210 mm 124 x 200 mm
Third Page Vertical 180 x 84 mm 270 x 74 mm 260 x 64 mm
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Yours 26/10/2017 26 Oct 2017 10 Oct 2017 13 Oct 2017 13 Oct 2017 12 Sep 2017
Yours 09/11/2017 09 Nov 2017 24 Oct 2017 27 Oct 2017 27 Oct 2017 26 Sep 2017
Yours 23/11/2017 23 Nov 2017 07 Nov 2017 10 Nov 2017 10 Nov 2017 10 Oct 2017
Yours 07/12/2017 07 Dec 2017 21 Nov 2017 24 Nov 2017 24 Nov 2017 24 Oct 2017
Yours 21/12/2017 21 Dec 2017 05 Dec 2017 08 Dec 2017 08 Dec 2017 07 Nov 2017
Yours 04/01/2018 04 Jan 2018 12 Dec 2017 15 Dec 2017 15 Dec 2017 21 Nov 2017
Yours 18/01/2018 18 Jan 2018 20 Dec 2017 05 Jan 2018 05 Jan 2018 05 Dec 2017
Yours 01/02/2018 01 Feb 2018 16 Jan 2018 19 Jan 2018 19 Jan 2018 19 Dec 2017
Yours 15/02/2018 15 Feb 2018 30 Jan 2018 02 Feb 2018 02 Feb 2018 02 Jan 2018
Yours 01/03/2018 01 Mar 2018 13 Feb 2018 16 Feb 2018 16 Feb 2018 16 Jan 2018
Yours 15/03/2018 15 Mar 2018 27 Feb 2018 02 Mar 2018 02 Mar 2018 30 Jan 2018
Yours 29/03/2018 29 Mar 2018 13 Mar 2018 16 Mar 2018 16 Mar 2018 13 Feb 2018
Yours 12/04/2018 12 Apr 2018 27 Mar 2018 29 Mar 2018 29 Mar 2018 27 Feb 2018
Yours 26/04/2018 26 Apr 2018 10 Apr 2018 13 Apr 2018 13 Apr 2018 13 Mar 2018
Yours 10/05/2018 10 May 2018 24 Apr 2018 27 Apr 2018 27 Apr 2018 27 Mar 2018
Yours 24/05/2018 24 May 2018 08 May 2018 11 May 2018 11 May 2018 10 Apr 2018
Yours 07/06/2018 07 Jun 2018 22 May 2018 25 May 2018 25 May 2018 24 Apr 2018
Yours 21/06/2018 21 Jun 2018 05 Jun 2018 08 Jun 2018 08 Jun 2018 08 May 2018
Yours 05/07/2018 05 Jul 2018 19 Jun 2018 22 Jun 2018 22 Jun 2018 22 May 2018
Yours 19/07/2018 19 Jul 2018 03 Jul 2018 06 Jul 2018 06 Jul 2018 05 Jun 2018
Yours 02/08/2018 02 Aug 2018 17 Jul 2018 20 Jul 2018 20 Jul 2018 19 Jun 2018
Yours 16/08/2018 16 Aug 2018 31 Jul 2018 03 Aug 2018 03 Aug 2018 03 Jul 2018
Yours 30/08/2018 30 Aug 2018 14 Aug 2018 17 Aug 2018 17 Aug 2018 17 Jul 2018
Yours 13/09/2018 13 Sep 2018 28 Aug 2018 31 Aug 2018 31 Aug 2018 31 Jul 2018
Yours 27/09/2018 27 Sep 2018 11 Sep 2018 14 Sep 2018 14 Sep 2018 14 Aug 2018
Yours 11/10/2018 11 Oct 2018 25 Sep 2018 28 Sep 2018 28 Sep 2018 28 Aug 2018
Yours 25/10/2018 25 Oct 2018 09 Oct 2018 12 Oct 2018 12 Oct 2018 11 Sep 2018
Yours 08/11/2018 08 Nov 2018 23 Oct 2018 26 Oct 2018 26 Oct 2018 25 Sep 2018
Yours 22/11/2018 22 Nov 2018 06 Nov 2018 09 Nov 2018 09 Nov 2018 09 Oct 2018
Yours 06/12/2018 06 Dec 2018 20 Nov 2018 23 Nov 2018 23 Nov 2018 23 Oct 2018
Yours 20/12/2018 20 Dec 2018 04 Dec 2018 07 Dec 2018 07 Dec 2018 06 Nov 2018
Yours 03/01/2019 03 Jan 2019 18 Dec 2018 21 Dec 2018 21 Dec 2018 20 Nov 2018
Yours 17/01/2019 17 Jan 2019 21 Dec 2018 21 Dec 2018 04 Jan 2019 04 Dec 2018
Yours 31/01/2019 31 Jan 2019 15 Jan 2019 18 Jan 2019 18 Jan 2019 18 Dec 2018
Yours 14/02/2019 14 Feb 2019 29 Jan 2019 01 Feb 2019 01 Feb 2019 07 Jan 2019
Yours 28/02/2019 28 Feb 2019 12 Feb 2019 15 Feb 2019 15 Feb 2019 15 Jan 2019
Yours 14/03/2019 14 Mar 2019 26 Feb 2019 01 Mar 2019 01 Mar 2019 29 Jan 2019
Yours 28/03/2019 28 Mar 2019 12 Mar 2019 15 Mar 2019 15 Mar 2019 12 Feb 2019
Yours 11/04/2019 11 Apr 2019 26 Mar 2019 29 Mar 2019 29 Mar 2019 26 Feb 2019
Yours 09/05/2019 09 May 2019 23 Apr 2019 26 Apr 2019 26 Apr 2019 26 Mar 2019
Yours 23/05/2019 23 May 2019 07 May 2019 10 May 2019 10 May 2019 09 Apr 2019
Yours 06/06/2019 06 Jun 2019 21 May 2019 24 May 2019 24 May 2019 23 Apr 2019
Yours 20/06/2019 20 Jun 2019 04 Jun 2019 07 Jun 2019 07 Jun 2019 07 May 2019
Yours 04/07/2019 04 Jul 2019 18 Jun 2019 21 Jun 2019 21 Jun 2019 21 May 2019
Yours 18/07/2019 18 Jul 2019 02 Jul 2019 05 Jul 2019 05 Jul 2019 04 Jun 2019
Contacts

First Name Last Name Position Phone Number Email Address
Kate Macmillan Brand Manager (02) 9282 8643 KMacmillan@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Judy Taylor QLD Sales Director (07) 31016636 JTaylor@bauer-media.com.au
Jaclyn Clements VIC Sales Director (03) 9823 6341 JClements@bauer-media.com.au
Jo Moroney SA Sales Manager (08) 82675032 JMoroney@bauer-media.com.au
Profile

Readership

000's Magazine Population

All People

Men 22 15.50% 49.30%
Women 118 84.50% 50.70%

Women

000's Magazine Population

Age

14-17 4 3.70% 5.60%
18-24 4 3.00% 11.00%
25-34 4 3.70% 17.70%
35-49 13 11.10% 24.40%
50-64 37 31.80% 21.90%
65+ 55 46.60% 19.50%

Social Grade

AB 7 6.20% 17.60%
C 13 11.30% 20.80%
D 20 16.80% 20.40%
E 28 23.60% 19.90%
FG 49 42.10% 21.20%

Work Status

Full-Time 21 18.20% 27.60%
Part-Time 22 19.00% 27.10%
Not Employed 74 62.90% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 7 31.30% 32.30%
White Collar Workers 9 41.90% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 10 48.50% 33.20%
Sales Workers, Labourers 1 5.00% 9.20%

Personal Income

Under $20,000 1 4.40% 4.30%
$20,000-$29,999 1 3.00% 5.40%
$30,000-$39,999 4 20.60% 9.40%
$40,000-$49,999 3 12.80% 13.80%
$50,000-$59,999 4 18.50% 12.90%
$60,000 + 9 40.70% 54.30%

Roy Morgan October 2015 - September 2016

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What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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