Woman’s Day

  • Highest selling

    weekly magazine

  • Australia’s number one

    weekly magazine website

Overview

Woman’s Day is Australia’s number one weekly magazine. It is the absolute authority on Australian and international celebrities. From cover to cover, we take readers inside the stars’ lives – the good, the bad and the ugly. We show readers all the latest star trends, from fashion and beauty to homes and travel. Woman’s Day is also much loved for its relevant and real lifestyle pages that include great everyday recipes for friends and family as well as expert advice on health, fashion, beauty, homes and pets.

Key Contacts: Woman’s Day

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 29,638 28,747 28,155 27,563 26,971 26,378
DPSC 59,277
Half Page 20,749
Third Page 16,300

Covers

Inside Front Cover 77,059
Outside Back Cover 38,530
Inside Back Cover 35,566

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 20,140 18,700 14,385
Plate Change $ $2,550 $2,550 $2,550 $2,550 $2,550

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 57 86 120 156 187

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 30
Outside Back Cover 30
Opposite Contents FPC 25
Inside Back Cover 20
Guaranteed Positioning 10
Hot Gossip 20

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 4,080
2 Stock Shot 5,160
1/2 Day Shoot/1 Model 7,200

DPS Advertorial

1 Stock Shot 5,040
2 Stock Shots 6,240
1/2 Day Shoot/2 Models 8,520
1/2 Day Shoot/Still Life Only 6,840

TPV

1 Stock Shot 2,760

Digital

Tier 2
Leaderboard 728 x 90 $40/000
Medium Rectangle 300 x 250 $60/000
Email Newsletters - Solus eDM $2,000-per wk

2.5cm Strip

$7,500

2.5cm Strip Spread

$15,000

Quarter Page DPS

$27,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 310 x 231 mm 300 x 221 mm 276 x 198 mm
Double Page Spread 310 x 231 mm 300 x 221 mm 276 x 198 mm
Half Page Vertical 310 x 118 mm 300 x 108 mm 276 x 84 mm
Half Page Horizontal 157 x 231mm 147 x 221 mm 123 x 198 mm
Half Page Horizontal Spread 157 x 231 mm 147 x 221 mm 123 x 198 mm
Third Page Vertical 310 x 80 mm 300 x 70 mm 276 x 58 mm
Third Page Horizontal 106 x 231 mm 96 x 221 mm 84 x 198 mm
Third Page Horizontal Spread 106 x 231 mm 96 x 221 mm 84 x 198 mm
2.5cm Strip 35 x 231 mm 25 x 221 mm 15 x 198 mm
2.5cm Strip Spread 35 x 231 mm 25 x 221 mm 15 x 198 mm
1/4 Page 160 x 120.5 mm 150 x 110.5 mm 135 x 95 mm
Right Angle 310 x 231 mm 300 x 221 mm 276 x 198 mm
Left Angle 310 x 231 mm 300 x 221 mm 276 x 198 mm
Quarter Page DPS 81mm x 231mm 71mm x 221mm

Profile

Readership

000's Magazine Population

All People

Men 210 15.80% 49.30%
Women 1,123 84.20% 50.70%

Women

000's Magazine Population

Age

14-17 63 5.60% 5.60%
18-24 95 8.50% 11.00%
25-34 128 11.40% 17.70%
35-49 249 22.20% 24.40%
50-64 297 26.40% 21.90%
65+ 291 25.90% 19.50%

Social Grade

AB 147 13.10% 17.60%
C 199 17.70% 20.80%
D 215 19.10% 20.40%
E 244 21.80% 19.90%
FG 317 28.20% 21.20%

Work Status

Full-Time 255 22.70% 27.60%
Part-Time 310 27.60% 27.10%
Not Employed 557 49.60% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 68 26.60% 32.30%
White Collar Workers 125 49.00% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 98 38.30% 33.20%
Sales Workers, Labourers 27 10.70% 9.20%

Personal Income

Under $20,000 10 4.00% 4.30%
$20,000-$29,999 17 6.70% 5.40%
$30,000-$39,999 30 11.60% 9.40%
$40,000-$49,999 38 14.80% 13.80%
$50,000-$59,999 40 15.80% 12.90%
$60,000 + 120 47.10% 54.30%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Woman's Day 060317 27 Feb 2017 13 Feb 2017 02 Feb 2017 15 Feb 2017 30 Dec 2016
Woman's Day 130317 06 Mar 2017 20 Feb 2017 09 Feb 2017 22 Feb 2017 06 Jan 2017
Woman's Day 200317 13 Mar 2017 27 Feb 2017 16 Feb 2017 01 Mar 2017 13 Jan 2017
Woman's Day 270317 20 Mar 2017 06 Mar 2017 23 Feb 2017 08 Mar 2017 20 Jan 2017
Woman's Day 030417 27 Mar 2017 13 Mar 2017 02 Mar 2017 15 Mar 2017 27 Jan 2017
Woman's Day 100417 03 Apr 2017 20 Mar 2017 09 Mar 2017 22 Mar 2017 03 Feb 2017
Woman's Day 170417 10 Apr 2017 27 Mar 2017 16 Mar 2017 29 Mar 2017 10 Feb 2017
Woman's Day 240417 17 Apr 2017 03 Apr 2017 23 Mar 2017 05 Apr 2017 17 Feb 2017
Woman's Day 010517 24 Apr 2017 10 Apr 2017 30 Mar 2017 12 Apr 2017 24 Feb 2017
Woman's Day 080517 01 May 2017 17 Apr 2017 06 Apr 2017 19 Apr 2017 03 Mar 2017
Woman's Day 150517 08 May 2017 24 Apr 2017 13 Apr 2017 26 Apr 2017 10 Mar 2017
Woman's Day 220517 15 May 2017 01 May 2017 20 Apr 2017 03 May 2017 17 Mar 2017
Woman's Day 290517 22 May 2017 08 May 2017 27 Apr 2017 10 May 2017 24 Mar 2017
Woman's Day 050617 29 May 2017 15 May 2017 04 May 2017 17 May 2017 31 Mar 2017
Woman's Day 120617 05 Jun 2017 22 May 2017 11 May 2017 24 May 2017 07 Apr 2017
Woman's Day 190617 12 Jun 2017 29 May 2017 18 May 2017 31 May 2017 13 Apr 2017
Woman's Day 260617 19 Jun 2017 05 Jun 2017 25 May 2017 07 Jun 2017 21 Apr 2017
Woman's Day 030717 26 Jun 2017 12 Jun 2017 01 Jun 2017 14 Jun 2017 28 Apr 2017
Woman's Day 100717 03 Jul 2017 19 Jun 2017 08 Jun 2017 21 Jun 2017 05 May 2017
Woman's Day 170717 10 Jul 2017 26 Jun 2017 15 Jun 2017 28 Jun 2017 12 May 2017
Woman's Day 240717 17 Jul 2017 03 Jul 2017 22 Jun 2017 05 Jul 2017 19 May 2017
Woman's Day 310717 24 Jul 2017 10 Jul 2017 29 Jun 2017 12 Jul 2017 26 May 2017
Woman's Day 070817 31 Jul 2017 17 Jul 2017 06 Jul 2017 19 Jul 2017 02 Jun 2017
Woman's Day 140817 07 Aug 2017 24 Jul 2017 13 Jul 2017 26 Jul 2017 09 Jun 2017
Woman's Day 210817 14 Aug 2017 31 Jul 2017 20 Jul 2017 02 Aug 2017 16 Jun 2017
Woman's Day 280817 21 Aug 2017 07 Aug 2017 27 Jul 2017 09 Aug 2017 23 Jun 2017
Woman's Day 040917 28 Aug 2017 14 Aug 2017 03 Aug 2017 16 Aug 2017 30 Jun 2017
Woman's Day 110917 04 Sep 2017 21 Aug 2017 10 Aug 2017 23 Aug 2017 07 Jul 2017
Woman's Day 180917 11 Sep 2017 28 Aug 2017 17 Aug 2017 30 Aug 2017 14 Jul 2017
Woman's Day 250917 18 Sep 2017 04 Sep 2017 24 Aug 2017 06 Sep 2017 21 Jul 2017
Woman's Day 021017 25 Sep 2017 11 Sep 2017 31 Aug 2017 13 Sep 2017 28 Jul 2017
Woman's Day 091017 02 Oct 2017 18 Sep 2017 07 Sep 2017 20 Sep 2017 04 Aug 2017
Woman's Day 161017 09 Oct 2017 25 Sep 2017 14 Sep 2017 27 Sep 2017 11 Aug 2017
Woman's Day 231017 16 Oct 2017 02 Oct 2017 21 Sep 2017 04 Oct 2017 18 Aug 2017
Woman's Day 301017 23 Oct 2017 09 Oct 2017 28 Sep 2017 11 Oct 2017 25 Aug 2017
Woman's Day 061117 30 Oct 2017 16 Oct 2017 05 Oct 2017 18 Oct 2017 01 Sep 2017
Woman's Day 131117 06 Nov 2017 23 Oct 2017 12 Oct 2017 25 Oct 2017 08 Sep 2017
Woman's Day 201117 13 Nov 2017 30 Oct 2017 19 Oct 2017 01 Nov 2017 15 Sep 2017
Woman's Day 271117 20 Nov 2017 06 Nov 2017 26 Oct 2017 08 Nov 2017 22 Sep 2017
Woman's Day 041217 27 Nov 2017 13 Nov 2017 02 Nov 2017 15 Nov 2017 29 Sep 2017
Woman's Day 111217 04 Dec 2017 20 Nov 2017 09 Nov 2017 22 Nov 2017 06 Oct 2017
Woman's Day 181217 11 Dec 2017 27 Nov 2017 16 Nov 2017 29 Nov 2017 13 Oct 2017
Woman's Day 251217 18 Dec 2017 04 Dec 2017 23 Nov 2017 06 Dec 2017 20 Oct 2017
Woman's Day 010118 25 Dec 2017 11 Dec 2017 30 Nov 2017 13 Dec 2017 27 Oct 2017
Woman's Day 080118 01 Jan 2018 18 Dec 2017 07 Dec 2017 20 Dec 2017 03 Nov 2017
Woman's Day 150118 08 Jan 2018 22 Dec 2017 14 Dec 2017 27 Dec 2017 10 Nov 2017
Woman's Day 220118 15 Jan 2018 29 Dec 2017 21 Dec 2017 03 Jan 2018 17 Nov 2017
Woman's Day 290118 22 Jan 2018 08 Jan 2018 28 Dec 2017 10 Jan 2018 24 Nov 2017
Woman's Day 050218 29 Jan 2018 15 Jan 2018 04 Jan 2018 17 Jan 2018 01 Dec 2017
Woman's Day 120218 05 Feb 2018 22 Jan 2018 11 Jan 2018 24 Jan 2018 08 Dec 2017
Woman's Day 190218 12 Feb 2018 29 Jan 2018 18 Jan 2018 31 Jan 2018 15 Dec 2017
Woman's Day 260218 19 Feb 2018 05 Feb 2018 25 Jan 2018 07 Feb 2018 22 Dec 2017
Woman's Day 050318 26 Feb 2018 12 Feb 2018 01 Feb 2018 14 Feb 2018 29 Dec 2017
Woman's Day 120318 05 Mar 2018 19 Feb 2018 08 Feb 2018 21 Feb 2018 05 Jan 2018
Woman's Day 190318 12 Mar 2018 26 Feb 2018 15 Feb 2018 28 Feb 2018 12 Jan 2018
Woman's Day 260318 19 Mar 2018 05 Mar 2018 22 Feb 2018 07 Mar 2018 19 Jan 2018
Woman's Day 020418 26 Mar 2018 12 Mar 2018 01 Mar 2018 14 Mar 2018 26 Jan 2018
Woman's Day 090418 02 Apr 2018 19 Mar 2018 08 Mar 2018 21 Mar 2018 02 Feb 2018
Woman's Day 160418 09 Apr 2018 26 Mar 2018 15 Mar 2018 28 Mar 2018 09 Feb 2018
Woman's Day 230418 16 Apr 2018 02 Apr 2018 22 Mar 2018 04 Apr 2018 16 Feb 2018
Woman's Day 300418 23 Apr 2018 09 Apr 2018 29 Mar 2018 11 Apr 2018 23 Feb 2018
Woman's Day 070518 30 Apr 2018 16 Apr 2018 05 Apr 2018 18 Apr 2018 02 Mar 2018
Woman's Day 140518 07 May 2018 23 Apr 2018 12 Apr 2018 24 Apr 2018 09 Mar 2018
Woman's Day 210518 14 May 2018 30 Apr 2018 19 Apr 2018 02 May 2018 16 Mar 2018
Woman's Day 280518 21 May 2018 07 May 2018 26 Apr 2018 09 May 2018 23 Mar 2018
Woman's Day 040618 28 May 2018 14 May 2018 03 May 2018 16 May 2018 29 Mar 2018
Woman's Day 110618 04 Jun 2018 21 May 2018 10 May 2018 23 May 2018 06 Apr 2018
Woman's Day 180618 11 Jun 2018 28 May 2018 17 May 2018 30 May 2018 13 Apr 2018
Woman's Day 250618 18 Jun 2018 04 Jun 2018 24 May 2018 06 Jun 2018 20 Apr 2018

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