Woman’s Day

  • Highest selling

    weekly magazine

  • Australia’s number one

    weekly magazine website

Overview

Woman’s Day is Australia’s number one weekly magazine. It is the absolute authority on Australian and international celebrities. From cover to cover, we take readers inside the stars’ lives – the good, the bad and the ugly. We show readers all the latest star trends, from fashion and beauty to homes and travel. Woman’s Day is also much loved for its relevant and real lifestyle pages that include great everyday recipes for friends and family as well as expert advice on health, fashion, beauty, homes and pets.

Key Contacts: Woman’s Day

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 29,638 28,747 28,155 27,563 26,971 26,378
DPSC 59,277
Half Page 20,749
Third Page 16,300

Covers

Inside Front Cover 77,059
Outside Back Cover 38,530
Inside Back Cover 35,566

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 20,140 18,700 14,385
Plate Change $ $2,550 $2,550 $2,550 $2,550 $2,550

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 57 86 120 156 187

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 30
Outside Back Cover 30
Opposite Contents FPC 25
Inside Back Cover 20
Guaranteed Positioning 10
Hot Gossip 20

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 4,080
2 Stock Shot 5,160
1/2 Day Shoot/1 Model 7,200

DPS Advertorial

1 Stock Shot 5,040
2 Stock Shots 6,240
1/2 Day Shoot/2 Models 8,520
1/2 Day Shoot/Still Life Only 6,840

TPV

1 Stock Shot 2,760

Digital

Tier 2
Leaderboard 728 x 90 $40/000
Medium Rectangle 300 x 250 $60/000
Email Newsletters - Solus eDM $2,000-per wk

2.5cm Strip

$7,500

2.5cm Strip Spread

$15,000

Quarter Page DPS

$27,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 310 x 231 mm 300 x 221 mm 276 x 198 mm
Double Page Spread 310 x 231 mm 300 x 221 mm 276 x 198 mm
Half Page Vertical 310 x 118 mm 300 x 108 mm 276 x 84 mm
Half Page Horizontal 157 x 231mm 147 x 221 mm 123 x 198 mm
Half Page Horizontal Spread 157 x 231 mm 147 x 221 mm 123 x 198 mm
Third Page Vertical 310 x 80 mm 300 x 70 mm 276 x 58 mm
Third Page Horizontal 106 x 231 mm 96 x 221 mm 84 x 198 mm
Third Page Horizontal Spread 106 x 231 mm 96 x 221 mm 84 x 198 mm
2.5cm Strip 35 x 231 mm 25 x 221 mm 15 x 198 mm
2.5cm Strip Spread 35 x 231 mm 25 x 221 mm 15 x 198 mm
1/4 Page 160 x 120.5 mm 150 x 110.5 mm 135 x 95 mm
Right Angle 310 x 231 mm 300 x 221 mm 276 x 198 mm
Left Angle 310 x 231 mm 300 x 221 mm 276 x 198 mm
Quarter Page DPS 81mm x 231mm 71mm x 221mm

Profile

Readership

000's Magazine Population

All People

Men 218 16.10% 49.30%
Women 1,134 83.90% 50.70%

Women

000's Magazine Population

Age

14-17 74 6.60% 5.60%
18-24 92 8.10% 11.00%
25-34 131 11.50% 17.70%
35-49 258 22.80% 24.40%
50-64 292 25.80% 21.90%
65+ 286 25.20% 19.50%

Social Grade

AB 138 12.20% 17.30%
C 203 17.90% 21.10%
D 227 20.00% 20.50%
E 247 21.80% 20.10%
FG 320 28.20% 21.10%

Work Status

Full-Time 257 22.70% 27.60%
Part-Time 320 28.20% 27.30%
Not Employed 557 49.10% 45.10%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 67 26.00% 33.90%
White Collar Workers 130 50.60% 46.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 98 38.20% 33.20%
Sales Workers, Labourers 30 11.60% 9.00%

Personal Income

Under $20,000 10 4.00% 4.30%
$20,000-$29,999 21 8.10% 5.10%
$30,000-$39,999 36 13.90% 10.00%
$40,000-$49,999 38 14.70% 13.80%
$50,000-$59,999 35 13.80% 12.60%
$60,000 + 117 45.50% 54.30%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Woman's Day 050916 29 Aug 2016 15 Aug 2016 04 Aug 2016 17 Aug 2016 01 Jul 2016 19 Aug 2016
Woman's Day 120916 05 Sep 2016 22 Aug 2016 11 Aug 2016 24 Aug 2016 08 Jul 2016 26 Aug 2016
Woman's Day 190916 12 Sep 2016 29 Aug 2016 18 Aug 2016 31 Aug 2016 15 Jul 2016 02 Sep 2016
Woman's Day 260916 19 Sep 2016 05 Sep 2016 25 Aug 2016 07 Sep 2016 22 Jul 2016 09 Sep 2016
Woman's Day 031016 26 Sep 2016 12 Sep 2016 01 Sep 2016 14 Sep 2016 29 Jul 2016 16 Sep 2016
Woman's Day 101016 03 Oct 2016 19 Sep 2016 08 Sep 2016 21 Sep 2016 05 Aug 2016 23 Sep 2016
Woman's Day 171016 10 Oct 2016 26 Sep 2016 15 Sep 2016 28 Sep 2016 12 Aug 2016 30 Sep 2016
Woman's Day 241016 17 Oct 2016 03 Oct 2016 22 Sep 2016 05 Oct 2016 19 Aug 2016 07 Oct 2016
Woman's Day 311016 24 Oct 2016 10 Oct 2016 29 Sep 2016 12 Oct 2016 26 Aug 2016 14 Oct 2016
Woman's Day 071116 31 Oct 2016 17 Oct 2016 06 Oct 2016 19 Oct 2016 02 Sep 2016 21 Oct 2016
Woman's Day 141116 07 Nov 2016 24 Oct 2016 13 Oct 2016 26 Oct 2016 09 Sep 2016 28 Oct 2016
Woman's Day 211116 14 Nov 2016 31 Oct 2016 20 Oct 2016 02 Nov 2016 16 Sep 2016 04 Nov 2016
Woman's Day 281116 21 Nov 2016 07 Nov 2016 27 Oct 2016 09 Nov 2016 23 Sep 2016 11 Nov 2016
Woman's Day 051216 28 Nov 2016 14 Nov 2016 03 Nov 2016 16 Nov 2016 30 Sep 2016 18 Nov 2016
Woman's Day 121216 05 Dec 2016 21 Nov 2016 10 Nov 2016 23 Nov 2016 07 Oct 2016 25 Nov 2016
Woman's Day 191216 12 Dec 2016 28 Nov 2016 17 Nov 2016 30 Nov 2016 14 Oct 2016 02 Dec 2016
Woman's Day Dec 2016 Special 19 Dec 2016 05 Dec 2016 24 Nov 2016 07 Dec 2016 21 Oct 2016 09 Dec 2016
Woman's Day 090117 02 Jan 2017 19 Dec 2016 08 Dec 2016 21 Dec 2016 04 Nov 2016 21 Dec 2016
Woman's Day 160117 09 Jan 2017 23 Dec 2016 15 Dec 2016 28 Dec 2016 11 Nov 2016 30 Dec 2016
Woman's Day 230117 16 Jan 2017 30 Dec 2016 22 Dec 2016 04 Jan 2017 18 Nov 2016 06 Jan 2017
Woman's Day 300117 23 Jan 2017 09 Jan 2017 29 Dec 2016 11 Jan 2017 25 Nov 2016 13 Jan 2017
Woman's Day 060217 30 Jan 2017 16 Jan 2017 05 Jan 2017 18 Jan 2017 02 Dec 2016 20 Jan 2017
Woman's Day 130217 06 Feb 2017 23 Jan 2017 12 Jan 2017 25 Jan 2017 09 Dec 2016 27 Jan 2017
Woman's Day 200217 13 Feb 2017 30 Jan 2017 19 Jan 2017 01 Feb 2017 16 Dec 2016 03 Feb 2017
Woman's Day 270217 20 Feb 2017 06 Feb 2017 26 Jan 2017 08 Feb 2017 23 Dec 2016 10 Feb 2017
Woman's Day 060317 27 Feb 2017 13 Feb 2017 02 Feb 2017 15 Feb 2017 30 Dec 2016 17 Feb 2017
Woman's Day 130317 06 Mar 2017 20 Feb 2017 09 Feb 2017 22 Feb 2017 06 Jan 2017 24 Feb 2017
Woman's Day 200317 13 Mar 2017 27 Feb 2017 16 Feb 2017 01 Mar 2017 13 Jan 2017 03 Mar 2017
Woman's Day 270317 20 Mar 2017 06 Mar 2017 23 Feb 2017 08 Mar 2017 20 Jan 2017 10 Mar 2017

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