The Picture

  • Australia’s biggest-selling

    full-priced men’s magazine

Overview

For almost 25 years now, The Picture has been the average Aussie bloke’s first stop for funny local stories, jokes, stunning nude girls, bizarre photos, puzzles with swear words in them and advice columns written by strippers. A weekly magazine squarely aimed at anyone who has a sense of humour and likes looking at women without their clothes on. There isn’t another mag on the planet that looks at the world the way we do: through a pair of beer goggles. The Picture – don’t let the name fool you. There are words in it, too.

Key Contacts: The Picture

Media Kit

Rates

Ratecard

Casual 6x 12x 24x 48x

Four Colour

Full Page 4,400 4,180 3,960 3,740 3,520
Double Page Spread 8,800 8,360 7,920 7,480 7,040
Half Page 2,860 2,715 2,575 2,430 2,290
Third Page 2,200 2,090 1,980 1,870 1,760
Two Thirds Page Vertical 3,520 3,345 3,170 2,990 2,815
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285mm x 220mm 275mm x 210mm 265mm x 200mm
Half Page Vertical 285mm x 115mm 275mm x 105mm 265mm x 95mm
Half Page Horizontal 147.5mm x 220mm 137.5mm x 210mm 127.5mm x 200mm
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
The Picture 200317 06 Mar 2017 10 Feb 2017 10 Feb 2017 16 Feb 2017 30 Dec 2016 21 Feb 2017
The Picture 030417 20 Mar 2017 24 Feb 2017 24 Feb 2017 02 Mar 2017 13 Jan 2017 07 Mar 2017
The Picture 170417 03 Apr 2017 10 Mar 2017 10 Mar 2017 16 Mar 2017 27 Jan 2017 21 Mar 2017
The Picture 010517 17 Apr 2017 24 Mar 2017 24 Mar 2017 30 Mar 2017 10 Feb 2017 04 Apr 2017
The Picture 150517 01 May 2017 07 Apr 2017 07 Apr 2017 13 Apr 2017 24 Feb 2017 18 Apr 2017
The Picture 290517 15 May 2017 21 Apr 2017 21 Apr 2017 27 Apr 2017 10 Mar 2017 02 May 2017
The Picture 120617 29 May 2017 05 May 2017 05 May 2017 11 May 2017 24 Mar 2017 16 May 2017
The Picture 260617 12 Jun 2017 19 May 2017 19 May 2017 25 May 2017 07 Apr 2017 30 May 2017
The Picture 100717 26 Jun 2017 02 Jun 2017 02 Jun 2017 08 Jun 2017 21 Apr 2017 13 Jun 2017
The Picture 240717 10 Jul 2017 16 Jun 2017 16 Jun 2017 22 Jun 2017 05 May 2017 27 Jun 2017
The Picture 070817 24 Jul 2017 30 Jun 2017 30 Jun 2017 06 Jul 2017 19 May 2017 11 Jul 2017
The Picture 210817 07 Aug 2017 14 Jul 2017 14 Jul 2017 20 Jul 2017 02 Jun 2017 25 Jul 2017
The Picture 040917 21 Aug 2017 28 Jul 2017 28 Jul 2017 03 Aug 2017 16 Jun 2017 08 Aug 2017
The Picture 180917 04 Sep 2017 11 Aug 2017 11 Aug 2017 17 Aug 2017 30 Jun 2017 22 Aug 2017
The Picture 021017 18 Sep 2017 25 Aug 2017 25 Aug 2017 31 Aug 2017 14 Jul 2017 05 Sep 2017
The Picture 161017 02 Oct 2017 08 Sep 2017 08 Sep 2017 14 Sep 2017 28 Jul 2017 19 Sep 2017
The Picture 301017 16 Oct 2017 22 Sep 2017 22 Sep 2017 28 Sep 2017 11 Aug 2017 03 Oct 2017
The Picture 131117 30 Oct 2017 06 Oct 2017 06 Oct 2017 12 Oct 2017 25 Aug 2017 17 Oct 2017
The Picture 271117 13 Nov 2017 20 Oct 2017 20 Oct 2017 26 Oct 2017 08 Sep 2017 31 Oct 2017
The Picture 111217 27 Nov 2017 03 Nov 2017 03 Nov 2017 09 Nov 2017 22 Sep 2017 14 Nov 2017
The Picture 251217 11 Dec 2017 17 Nov 2017 17 Nov 2017 23 Nov 2017 06 Oct 2017 28 Nov 2017
Contacts

First Name Last Name Position Phone Number Email Address
Patrick Campbell Advertising Manager (02) 9282 8369 pcampbell@bauer-media.com.au
Sally Jefferys Advertising Co-ordinator- Production Services 02 8116 9385 SJefferys@Bauer-media.com.au
Profile

Readership

000's Magazine Population

All People

Men 36 67.80% 49.30%
Women 17 32.20% 50.70%

All People

000's Magazine Population

Age

14-17 6 11.40% 5.80%
18-24 6 10.90% 11.40%
25-34 17 32.60% 17.80%
35-49 17 33.00% 24.40%
50-64 5 9.50% 21.90%
65+ 1 2.60% 18.60%

Social Grade

AB 3 6.40% 20.00%
C 10 19.00% 20.00%
D 16 29.90% 20.00%
E 8 16.10% 20.00%
FG 15 28.60% 20.00%

Work Status

Full-Time 25 46.90% 38.40%
Part-Time 9 16.40% 21.10%
Not Employed 19 36.70% 40.60%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 3 11.40% 35.80%
White Collar Workers 4 18.30% 30.10%
Community/Personal Service, Clerical/Administrative Workers, Machinery 5 20.60% 25.10%
Sales Workers, Labourers 6 23.00% 10.10%

Personal Income

Under $20,000 0 1.90% 3.80%
$20,000-$29,999 - 4.40%
$30,000-$39,999 3 12.80% 7.40%
$40,000-$49,999 1 4.90% 11.90%
$50,000-$59,999 6 23.40% 12.30%
$60,000 + 14 57.00% 60.20%

Roy Morgan October 2015 - September 2016

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