The Picture

  • Australia’s biggest-selling

    full-priced men’s magazine

Overview

For almost 25 years now, The Picture has been the average Aussie bloke’s first stop for funny local stories, jokes, stunning nude girls, bizarre photos, puzzles with swear words in them and advice columns written by strippers. A weekly magazine squarely aimed at anyone who has a sense of humour and likes looking at women without their clothes on. There isn’t another mag on the planet that looks at the world the way we do: through a pair of beer goggles. The Picture – don’t let the name fool you. There are words in it, too.

Key Contacts: The Picture

Media Kit

Rates

Ratecard

Casual 6x 12x 24x 48x

Four Colour

Full Page 4,400 4,180 3,960 3,740 3,520
Double Page Spread 8,800 8,360 7,920 7,480 7,040
Half Page 2,860 2,715 2,575 2,430 2,290
Third Page 2,200 2,090 1,980 1,870 1,760
Two Thirds Page Vertical 3,520 3,345 3,170 2,990 2,815
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285mm x 220mm 275mm x 210mm 265mm x 200mm
Half Page Vertical 285mm x 115mm 275mm x 105mm 265mm x 95mm
Half Page Horizontal 147.5mm x 220mm 137.5mm x 210mm 127.5mm x 200mm
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
The Picture 271117 13 Nov 2017 20 Oct 2017 20 Oct 2017 26 Oct 2017 01 Nov 2017 08 Sep 2017 31 Oct 2017
The Picture 111217 27 Nov 2017 03 Nov 2017 03 Nov 2017 09 Nov 2017 15 Nov 2017 22 Sep 2017 14 Nov 2017
The Picture 251217 11 Dec 2017 17 Nov 2017 17 Nov 2017 23 Nov 2017 29 Nov 2017 06 Oct 2017 28 Nov 2017
The Picture 080118 28 Dec 2017 06 Dec 2017 04 Dec 2017 08 Dec 2017 15 Dec 2017 25 Oct 2017 15 Dec 2017
The Picture 220118 15 Jan 2018 22 Dec 2017 22 Dec 2017 28 Dec 2017 03 Jan 2018 10 Nov 2017 02 Jan 2018
The Picture 050218 29 Jan 2018 05 Jan 2018 05 Jan 2018 11 Jan 2018 17 Jan 2018 24 Nov 2017 16 Jan 2018
The Picture 190218 12 Feb 2018 19 Jan 2018 19 Jan 2018 25 Jan 2018 31 Jan 2018 08 Dec 2017 30 Jan 2018
The Picture 050318 26 Feb 2018 02 Feb 2018 02 Feb 2018 08 Feb 2018 14 Feb 2018 22 Dec 2017 13 Feb 2018
The Picture 190318 12 Mar 2018 16 Feb 2018 16 Feb 2018 22 Feb 2018 28 Feb 2018 05 Jan 2018 27 Feb 2018
The Picture 020418 26 Mar 2018 02 Mar 2018 02 Mar 2018 08 Mar 2018 14 Mar 2018 19 Jan 2018 13 Mar 2018
The Picture 160418 09 Apr 2018 16 Mar 2018 16 Mar 2018 22 Mar 2018 28 Mar 2018 02 Feb 2018 27 Mar 2018
The Picture 300418 23 Apr 2018 29 Mar 2018 29 Mar 2018 05 Apr 2018 11 Apr 2018 16 Feb 2018 10 Apr 2018
The Picture 140518 07 May 2018 13 Apr 2018 13 Apr 2018 19 Apr 2018 24 Apr 2018 02 Mar 2018 24 Apr 2018
The Picture 280518 21 May 2018 27 Apr 2018 27 Apr 2018 03 May 2018 09 May 2018 16 Mar 2018 08 May 2018
The Picture 110618 04 Jun 2018 11 May 2018 11 May 2018 17 May 2018 23 May 2018 29 Mar 2018 22 May 2018
The Picture 250618 18 Jun 2018 25 May 2018 25 May 2018 31 May 2018 06 Jun 2018 13 Apr 2018 05 Jun 2018
The Picture 090718 02 Jul 2018 08 Jun 2018 08 Jun 2018 14 Jun 2018 20 Jun 2018 27 Apr 2018 19 Jun 2018
The Picture 230718 16 Jul 2018 22 Jun 2018 22 Jun 2018 28 Jun 2018 04 Jul 2018 11 May 2018 03 Jul 2018
The Picture 060818 30 Jul 2018 06 Jul 2018 06 Jul 2018 12 Jul 2018 18 Jul 2018 25 May 2018 17 Jul 2018
The Picture 200818 13 Aug 2018 20 Jul 2018 20 Jul 2018 26 Jul 2018 01 Aug 2018 08 Jun 2018 31 Jul 2018
The Picture 030918 27 Aug 2018 03 Aug 2018 03 Aug 2018 09 Aug 2018 15 Aug 2018 22 Jun 2018 14 Aug 2018
The Picture 170918 10 Sep 2018 17 Aug 2018 17 Aug 2018 23 Aug 2018 29 Aug 2018 06 Jul 2018 28 Aug 2018
The Picture 011018 24 Sep 2018 31 Aug 2018 31 Aug 2018 06 Sep 2018 12 Sep 2018 20 Jul 2018 11 Sep 2018
The Picture 151018 08 Oct 2018 14 Sep 2018 14 Sep 2018 20 Sep 2018 26 Sep 2018 03 Aug 2018 25 Sep 2018
The Picture 291018 22 Oct 2018 28 Sep 2018 28 Sep 2018 04 Oct 2018 10 Oct 2018 17 Aug 2018 09 Oct 2018
The Picture 121118 05 Nov 2018 12 Oct 2018 12 Oct 2018 18 Oct 2018 24 Oct 2018 31 Aug 2018 23 Oct 2018
The Picture 261118 19 Nov 2018 26 Oct 2018 26 Oct 2018 01 Nov 2018 07 Nov 2018 14 Sep 2018 06 Nov 2018
The Picture 101218 03 Dec 2018 09 Nov 2018 09 Nov 2018 15 Nov 2018 21 Nov 2018 28 Sep 2018 20 Nov 2018
The Picture 241218 17 Dec 2018 23 Nov 2018 23 Nov 2018 29 Nov 2018 05 Dec 2018 12 Oct 2018 04 Dec 2018
The Picture 070119 31 Dec 2018 07 Dec 2018 07 Dec 2018 13 Dec 2018 19 Dec 2018 26 Oct 2018 18 Dec 2018
The Picture 210119 14 Jan 2019 21 Dec 2018 21 Dec 2018 27 Dec 2018 02 Jan 2019 09 Nov 2018 31 Dec 2018
The Picture 040219 28 Jan 2019 04 Jan 2019 04 Jan 2019 10 Jan 2019 16 Jan 2019 23 Nov 2018 15 Jan 2019
The Picture 180219 11 Feb 2019 18 Jan 2019 18 Jan 2019 24 Jan 2019 30 Jan 2019 07 Dec 2018 29 Jan 2019
The Picture 040319 25 Feb 2019 01 Feb 2019 01 Feb 2019 07 Feb 2019 13 Feb 2019 21 Dec 2018 12 Feb 2019
The Picture 180319 11 Mar 2019 15 Feb 2019 15 Feb 2019 21 Feb 2019 27 Feb 2019 04 Jan 2019 26 Feb 2019
The Picture 010419 25 Mar 2019 01 Mar 2019 01 Mar 2019 07 Mar 2019 13 Mar 2019 18 Jan 2019 12 Mar 2019
The Picture 150419 08 Apr 2019 15 Mar 2019 15 Mar 2019 21 Mar 2019 27 Mar 2019 01 Feb 2019 26 Mar 2019
The Picture 290419 22 Apr 2019 29 Mar 2019 29 Mar 2019 04 Apr 2019 10 Apr 2019 15 Feb 2019 09 Apr 2019
The Picture 130519 06 May 2019 12 Apr 2019 12 Apr 2019 18 Apr 2019 24 Apr 2019 01 Mar 2019 23 Apr 2019
The Picture 270519 20 May 2019 26 Apr 2019 26 Apr 2019 02 May 2019 08 May 2019 15 Mar 2019 07 May 2019
The Picture 100619 03 Jun 2019 10 May 2019 10 May 2019 16 May 2019 22 May 2019 29 Mar 2019 21 May 2019
The Picture 240619 17 Jun 2019 24 May 2019 24 May 2019 30 May 2019 05 Jun 2019 12 Apr 2019 04 Jun 2019
The Picture 080719 01 Jul 2019 07 Jun 2019 07 Jun 2019 13 Jun 2019 19 Jun 2019 26 Apr 2019 18 Jun 2019
The Picture 220719 15 Jul 2019 21 Jun 2019 21 Jun 2019 27 Jun 2019 03 Jul 2019 10 May 2019 02 Jul 2019
The Picture 050819 29 Jul 2019 05 Jul 2019 05 Jul 2019 11 Jul 2019 17 Jul 2019 24 May 2019 16 Jul 2019
The Picture 190819 12 Aug 2019 19 Jul 2019 19 Jul 2019 25 Jul 2019 31 Jul 2019 07 Jun 2019 30 Jul 2019
The Picture 020919 26 Aug 2019 02 Aug 2019 02 Aug 2019 08 Aug 2019 14 Aug 2019 21 Jun 2019 13 Aug 2019
The Picture 160919 09 Sep 2019 16 Aug 2019 16 Aug 2019 22 Aug 2019 28 Aug 2019 05 Jul 2019 27 Aug 2019
The Picture 300919 23 Sep 2019 30 Aug 2019 30 Aug 2019 05 Sep 2019 11 Sep 2019 19 Jul 2019 10 Sep 2019
The Picture 141019 07 Oct 2019 13 Sep 2019 13 Sep 2019 19 Sep 2019 25 Sep 2019 02 Aug 2019 24 Sep 2019
The Picture 281019 21 Oct 2019 27 Sep 2019 27 Sep 2019 03 Oct 2019 09 Oct 2019 16 Aug 2019 08 Oct 2019
The Picture 111119 04 Nov 2019 11 Oct 2019 11 Oct 2019 17 Oct 2019 23 Oct 2019 30 Aug 2019 22 Oct 2019
The Picture 251119 18 Nov 2019 25 Oct 2019 25 Oct 2019 31 Oct 2019 06 Nov 2019 13 Sep 2019 05 Nov 2019
The Picture 091219 02 Dec 2019 08 Nov 2019 08 Nov 2019 14 Nov 2019 20 Nov 2019 27 Sep 2019 19 Nov 2019
The Picture 231219 16 Dec 2019 22 Nov 2019 22 Nov 2019 28 Nov 2019 04 Dec 2019 11 Oct 2019 03 Dec 2019
Contacts

First Name Last Name Position Phone Number Email Address
Patrick Campbell Advertising Manager (02) 9282 8369 pcampbell@bauer-media.com.au
Sally Jefferys Advertising Co-ordinator- Production Services 02 8116 9385 SJefferys@Bauer-media.com.au
Profile

Readership

000's Magazine Population

All People

Men 36 67.80% 49.30%
Women 17 32.20% 50.70%

All People

000's Magazine Population

Age

14-17 6 11.40% 5.80%
18-24 6 10.90% 11.40%
25-34 17 32.60% 17.80%
35-49 17 33.00% 24.40%
50-64 5 9.50% 21.90%
65+ 1 2.60% 18.60%

Social Grade

AB 3 6.40% 20.00%
C 10 19.00% 20.00%
D 16 29.90% 20.00%
E 8 16.10% 20.00%
FG 15 28.60% 20.00%

Work Status

Full-Time 25 46.90% 38.40%
Part-Time 9 16.40% 21.10%
Not Employed 19 36.70% 40.60%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 3 11.40% 35.80%
White Collar Workers 4 18.30% 30.10%
Community/Personal Service, Clerical/Administrative Workers, Machinery 5 20.60% 25.10%
Sales Workers, Labourers 6 23.00% 10.10%

Personal Income

Under $20,000 0 1.90% 3.80%
$20,000-$29,999 - 4.40%
$30,000-$39,999 3 12.80% 7.40%
$40,000-$49,999 1 4.90% 11.90%
$50,000-$59,999 6 23.40% 12.30%
$60,000 + 14 57.00% 60.20%

Roy Morgan October 2015 - September 2016

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Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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