The Australian Women’s Weekly

  • 80+ years

    history

  • 1.6 million +

    readership

  • 3.2 million +

    page views on aww.com.au

Overview

As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course royals.

Key Contacts: The Australian Women’s Weekly

Media Kit

Rates

Ratecard

Casual

Four Colour

Full Page 37126
DPSC 70540
Half Page 27843
Third Page 20423

Covers

Inside Front Cover 98755
Outside Back Cover 51977
Inside Back Cover 44552

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 93 139 195 253 304
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 mm 275 x 210 mm 255 x 190 mm
Double Page Spread 285 x 220 mm 275 x 210 mm 255 x 190 mm
Half Page Vertical 285 x 113 mm 275 x 103 mm 260 x 90 mm
Half Page Horizontal 147 x 220 mm 137 x 210 mm 120 x 200 mm
Half Page Horizontal Spread 147 x 220 mm 137 x 210 mm 120 x 200 mm
Third Page Vertical 285 x 83 mm 275 x 73 mm 260 x 60 mm
Third Page Horizontal 101 x 220 mm 91 x 210 mm 81 x 200 mm
Third Page Horizontal Spread 101 x 220 mm 91 x 210 mm 81 x 200 mm
2.5cm Strip 35 x 220 mm 25 x 210 mm 15 x 200 mm
2.5cm Strip Spread 35 x 220 mm 25 x 210 mm 15 x 200 mm
Profile

Readership

000's Magazine Population

All People

Men 254 15.40% 49.30%
Women 1,394 84.60% 50.70%

Women

000's Magazine Population

Age

14-17 41 3.00% 5.60%
18-24 96 6.90% 11.00%
25-34 166 11.90% 17.70%
35-49 290 20.80% 24.40%
50-64 382 27.40% 21.90%
65+ 418 30.00% 19.50%

Social Grade

AB 224 16.10% 17.60%
C 276 19.80% 20.80%
D 277 19.90% 20.40%
E 296 21.20% 19.90%
FG 321 23.00% 21.20%

Work Status

Full-Time 353 25.30% 27.60%
Part-Time 358 25.70% 27.10%
Not Employed 683 49.00% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 94 26.70% 32.30%
White Collar Workers 180 51.00% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 131 37.20% 33.20%
Sales Workers, Labourers 39 11.20% 9.20%

Personal Income

Under $20,000 12 3.50% 4.30%
$20,000-$29,999 27 7.60% 5.40%
$30,000-$39,999 36 10.10% 9.40%
$40,000-$49,999 53 15.00% 13.80%
$50,000-$59,999 39 11.20% 12.90%
$60,000 + 186 52.70% 54.30%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Australian Womens Wkly JUL-17 15 Jun 2017 19 May 2017 23 May 2017 07 Apr 2017
Australian Womens Wkly AUG-17 13 Jul 2017 16 Jun 2017 20 Jun 2017 05 May 2017
Australian Womens Wkly SEP-17 10 Aug 2017 14 Jul 2017 18 Jul 2017 02 Jun 2017
Australian Womens Wkly OCT-17 07 Sep 2017 11 Aug 2017 15 Aug 2017 30 Jun 2017
Australian Womens Wkly NOV-17 05 Oct 2017 08 Sep 2017 12 Sep 2017 28 Jul 2017
Australian Womens Wkly DEC-17 02 Nov 2017 06 Oct 2017 10 Oct 2017 25 Aug 2017
Aust Womens Wkly Christmas-17 27 Nov 2017 31 Oct 2017 03 Nov 2017 21 Sep 2017
Australian Womens Wkly JAN-18 28 Dec 2017 30 Nov 2017 05 Dec 2017 20 Oct 2017
Australian Womens Wkly FEB-18 25 Jan 2018 18 Dec 2017 20 Dec 2017 17 Nov 2017
Australian Womens Wkly MAR-18 22 Feb 2018 26 Jan 2018 30 Jan 2018 15 Dec 2017
Australian Womens Wkly APR-18 22 Mar 2018 23 Feb 2018 27 Feb 2018 12 Jan 2018
Australian Womens Wkly MAY-18 19 Apr 2018 23 Mar 2018 27 Mar 2018 09 Feb 2018
Australian Womens Wkly JUN-18 17 May 2018 20 Apr 2018 24 Apr 2018 09 Mar 2018
Australian Womens Wkly JUL-18 14 Jun 2018 18 May 2018 22 May 2018 06 Apr 2018
Australian Womens Wkly AUG-18 12 Jul 2018 15 Jun 2018 19 Jun 2018 04 May 2018
Australian Womens Wkly SEP-18 09 Aug 2018 13 Jul 2018 17 Jul 2018 01 Jun 2018
Australian Womens Wkly OCT-18 06 Sep 2018 10 Aug 2018 14 Aug 2018 29 Jun 2018
Australian Womens Wkly NOV-18 04 Oct 2018 07 Sep 2018 11 Sep 2018 27 Jul 2018
Australian Womens Wkly DEC-18 01 Nov 2018 05 Oct 2018 09 Oct 2018 24 Aug 2018

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