The Australian Women’s Weekly

  • 80+ years

    history

  • 375,036

    Circulation

  • 1.6 million +

    readership

  • 3.2 million +

    page views on aww.com.au

Overview

As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course royals.

Key Contacts: The Australian Women’s Weekly

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 36045 35144 34242 33341 32440 31539
DPSC 68485
Half Page 27032
Third Page 19828

Covers

Inside Front Cover 95879
Outside Back Cover 50463
Inside Back Cover 43254

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 11958 10140 9333
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 90 135 189 246 295

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 40
Outside Back Cover 40
Opposite Contents FPC 40
Inside Back Cover 40
Guaranteed Positioning 10
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90 40
Medium Rectangle 300 x 250 60
Email Newsletters - Solus eDM 2000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 mm 275 x 210 mm 255 x 190 mm
Double Page Spread 285 x 220 mm 275 x 210 mm 255 x 190 mm
Half Page Vertical 285 x 113 mm 275 x 103 mm 260 x 90 mm
Half Page Horizontal 147 x 220 mm 137 x 210 mm 120 x 200 mm
Half Page Horizontal Spread 147 x 220 mm 137 x 210 mm 120 x 200 mm
Third Page Vertical 285 x 83 mm 275 x 73 mm 260 x 60 mm
Third Page Horizontal 101 x 220 mm 91 x 210 mm 81 x 200 mm
Third Page Horizontal Spread 101 x 220 mm 91 x 210 mm 81 x 200 mm
2.5cm Strip 35 x 220 mm 25 x 210 mm 15 x 200 mm
2.5cm Strip Spread 35 x 220 mm 25 x 210 mm 15 x 200 mm
Profile

Readership

000's Magazine Population

All People

Men 254 15.40% 49.30%
Women 1,394 84.60% 50.70%

Women

000's Magazine Population

Age

14-17 41 3.00% 5.60%
18-24 96 6.90% 11.00%
25-34 166 11.90% 17.70%
35-49 290 20.80% 24.40%
50-64 382 27.40% 21.90%
65+ 418 30.00% 19.50%

Social Grade

AB 224 16.10% 17.60%
C 276 19.80% 20.80%
D 277 19.90% 20.40%
E 296 21.20% 19.90%
FG 321 23.00% 21.20%

Work Status

Full-Time 353 25.30% 27.60%
Part-Time 358 25.70% 27.10%
Not Employed 683 49.00% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 94 26.70% 32.30%
White Collar Workers 180 51.00% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 131 37.20% 33.20%
Sales Workers, Labourers 39 11.20% 9.20%

Personal Income

Under $20,000 12 3.50% 4.30%
$20,000-$29,999 27 7.60% 5.40%
$30,000-$39,999 36 10.10% 9.40%
$40,000-$49,999 53 15.00% 13.80%
$50,000-$59,999 39 11.20% 12.90%
$60,000 + 186 52.70% 54.30%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Australian Womens Wkly Xmas-16 21 Nov 2016 24 Oct 2016 21 Oct 2016 28 Oct 2016 14 Sep 2016
Australian Womens Wkly JAN-17 22 Dec 2016 25 Nov 2016 22 Nov 2016 29 Nov 2016 14 Oct 2016
Australian Womens Wkly FEB-17 23 Jan 2017 19 Dec 2016 19 Dec 2016 21 Dec 2016 16 Nov 2016
Australian Womens Wkly MAR-17 23 Feb 2017 27 Jan 2017 24 Jan 2017 31 Jan 2017 16 Dec 2016
Australian Womens Wkly APR-17 23 Mar 2017 24 Feb 2017 21 Feb 2017 28 Feb 2017 13 Jan 2017
Australian Womens Wkly MAY-17 20 Apr 2017 24 Mar 2017 21 Mar 2017 28 Mar 2017 10 Feb 2017
Australian Womens Wkly JUN-17 18 May 2017 21 Apr 2017 18 Apr 2017 24 Apr 2017 10 Mar 2017

Similar Brands

×

Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

0 brand(s) in your media kit

Download or Email Media Kit
CREATING SECURE CONNECTION TO SUBSCRIPTION SERVER