The Australian Women’s Weekly

  • 80+ years

    history

  • 400,810

    Circulation

  • 1.7 million

    readership

  • 3.2 million +

    page impressions a month on aww.com.au

Overview

As the trusted voice of Australian women for over eight decades, The Australian Women’s Weekly sets the agenda on what matters most to women. With a focus on quality long-form journalism, The Weekly delivers a unique combination of information and entertainment spanning real-life stories, food, fashion, beauty, health, celebrity, craft and of course royals.

Key Contacts: The Australian Women’s Weekly

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 36045 35144 34242 33341 32440 31539
DPSC 68485
Half Page 27032
Third Page 19828

Covers

Inside Front Cover 95879
Outside Back Cover 50463
Inside Back Cover 43254

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 11958 10140 9333
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 90 135 189 246 295

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 40
Outside Back Cover 40
Opposite Contents FPC 40
Inside Back Cover 40
Guaranteed Positioning 10
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90 40
Medium Rectangle 300 x 250 60
Email Newsletters - Solus eDM 2000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 mm 275 x 210 mm 255 x 190 mm
Double Page Spread 285 x 220 mm 275 x 210 mm 255 x 190 mm
Half Page Vertical 285 x 113 mm 275 x 103 mm 260 x 90 mm
Half Page Horizontal 147 x 220 mm 137 x 210 mm 120 x 200 mm
Half Page Horizontal Spread 147 x 220 mm 137 x 210 mm 120 x 200 mm
Third Page Vertical 285 x 83 mm 275 x 73 mm 260 x 60 mm
Third Page Horizontal 101 x 220 mm 91 x 210 mm 81 x 200 mm
Third Page Horizontal Spread 101 x 220 mm 91 x 210 mm 81 x 200 mm
2.5cm Strip 35 x 220 mm 25 x 210 mm 15 x 200 mm
2.5cm Strip Spread 35 x 220 mm 25 x 210 mm 15 x 200 mm
Profile

Readership

000's Magazine Population

All People

Men 282 16.40% 49.30%
Women 1,431 83.60% 50.70%

Women

000's Magazine Population

Age

14-17 50 3.50% 5.60%
18-24 101 7.10% 11.00%
25-34 188 13.20% 17.70%
35-49 303 21.20% 24.40%
50-64 389 27.20% 21.90%
65+ 400 27.90% 19.40%

Social Grade

AB 216 15.10% 17.20%
C 289 20.20% 21.10%
D 293 20.50% 20.50%
E 306 21.40% 20.40%
FG 327 22.80% 20.80%

Work Status

Full-Time 372 26.00% 27.60%
Part-Time 353 24.70% 27.10%
Not Employed 831 48.50% 40.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 115 30.90% 35.70%
White Collar Workers 178 48.00% 45.70%
Community/Personal Service, Clerical/Administrative Workers, Machinery 131 35.30% 34.30%
Sales Workers, Labourers 38 10.10% 8.60%

Personal Income

Under $20,000 11 2.90% 3.80%
$20,000-$29,999 31 8.20% 5.60%
$30,000-$39,999 46 12.40% 10.40%
$40,000-$49,999 55 14.80% 13.90%
$50,000-$59,999 37 9.90% 12.80%
$60,000 + 192 51.80% 53.50%

Roy Morgan April 2015 - March 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Australian Womens Wkly AUG-16 07 Jul 2016 01 Jun 2016 20 May 2016 06 Jun 2016 17 Jun 2016 20 Apr 2016 09 Jun 2016
Australian Womens Wkly SEP-16 04 Aug 2016 08 Jul 2016 05 Jul 2016 12 Jul 2016 20 Jul 2016 27 May 2016 08 Jul 2016
Australian Womens Wkly OCT-16 01 Sep 2016 05 Aug 2016 02 Aug 2016 09 Aug 2016 17 Aug 2016 24 Jun 2016 05 Aug 2016
Australian Womens Wkly NOV-16 29 Sep 2016 02 Sep 2016 30 Aug 2016 06 Sep 2016 14 Sep 2016 22 Jul 2016 02 Sep 2016
Australian Womens Wkly DEC-16 27 Oct 2016 30 Sep 2016 27 Sep 2016 04 Oct 2016 12 Oct 2016 19 Aug 2016 30 Sep 2016
Australian Womens Wkly Xmas-16 24 Nov 2016 28 Oct 2016 25 Oct 2016 01 Nov 2016 09 Nov 2016 16 Sep 2016 28 Oct 2016
Australian Womens Wkly JAN-17 19 Dec 2016 22 Nov 2016 18 Nov 2016 25 Nov 2016 02 Dec 2016 13 Oct 2016 22 Nov 2016
Australian Womens Wkly FEB-17 19 Jan 2017 16 Dec 2016 14 Dec 2016 21 Dec 2016 04 Jan 2017 11 Nov 2016 21 Dec 2016

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