Take 5

  • 541K

    weekly readership

  • 9th most read

    paid magazine in Australia

  • 21K+

    Facebook followers

Overview

Take 5 is a weekly mix of exciting and emotional real-life stories, 40 puzzle prizes, and a good mix of traditional women’s magazine fare. Each week, we tell stories of scandal, betrayal, love and loss, from quirky and fun tales to heartbreaking accounts of tragedy and crime. Written in their own voice, the magazine is a conduit for the readers to tell each other their stories, share their experiences and dream about winning a puzzle prize.

Key Contacts: Take 5

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 10,944 10,614 10,398 10,125 9,852 9,574
Double Page Spread 21,888
Half Page 7,112
Third Page 5,469
Quarter Page 4,599

Covers

Inside Front Cover 13,678
Outside Back Cover 13,678
Inside Back Cover 14,224

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 7,435 5,310 6,905 5,310 5,310
Plate Change $ 2,000 2,000 2,000 2,000 2,000

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 47 71 100 130 156 181

Signature Positions

Loading %

Specified Positions Loading (%)

1st Half 15
Right Hand Page 15
Guaranteed Positioning 10

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 2,000
2 Stock Shot 3,000

DPS Advertorial

1 Stock Shot 2,750
2 Stock Shots 3,500

TPV

1 Stock Shot 1,500

Directory Rates

Casual 4x 8x
Quarter Single Column 600 550 500
Half Single Column 1,200 1,100 1,000
Quarter Page 1,800 1,650 1,550
Third Page (Col & Sqr) 2,400 2,200 2,000
Half Page Vertical 3,600 3,300 3,000
Half Page Horizontal 3,600 3,300 3,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 mm 275 x 210 mm 253 x 185 mm
Double Page Spread 285 x 220 mm 275 x 210 mm 253 x 185 mm
Half Page Vertical 285 x 115 mm 275 x 105 mm 253 x 92 mm
Half Page Horizontal 147 x 220 mm 137 x 210 mm 122 x 185 mm
Half Page Horizontal Spread 147 x 220 mm 137 x 210 mm 122 x 185 mm
Third Page Vertical 285 x 80 mm 275 x 70 mm 253 x 58 mm
Third Page Horizontal 102 x 220 mm 92 x 210 mm 77 x 185 mm
Third Page Horizontal Spread 102 x 220 mm 92 x 210 mm 77 x 185 mm
Quarter Page Square 147 x 115 mm 137 x 105 mm 126 x 92 mm
2.5cm Strip 35 x 220 mm 25 x 210 mm 12 x 185 mm
2.5cm Strip Spread 35 x 220 mm 25 x 210 mm 12 x 185 mm
Third Page Left Angle 285 x 220 mm 275 x 210 mm 255 x 190 mm
Third Page Right Angle 285 x 220 mm 275 x 210 mm 255 x 190 mm
Corner Flag 90 x 90 mm 80 x 80 mm 70 x 70 mm
Floating Island 55 x 68 mm 45 x 58 mm 42 x 55 mm
Profile

Readership

000's Magazine Population

All People

Men 104 19.3% 49.3%
Women 437 80.7% 50.7%

Women

000's Magazine Population

Age

14-17 19 4.5% 5.6%
18-24 34 7.7% 11.0%
25-34 55 12.7% 17.7%
35-49 97 22.2% 24.4%
50-64 112 25.6% 21.9%
65+ 119 27.3% 19.3%

Social Grade

AB 24 5.4% 17.5%
C 35 7.9% 20.9%
D 79 18.1% 20.3%
E 115 26.3% 20.3%
FG 185 42.3% 21.0%

Work Status

Full-Time 58 13.3% 27.6%
Part-Time 93 21.2% 26.4%
Not Working 286 65.5% 46.1%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 12 20.3% 35.0%
White Collar Workers 23 39.4% 45.7%
Community/Personal Service, Clerical/Administrative Workers, Machinery 27 45.9% 35.4%
Sales Workers, Labourers 9 14.7% 8.7%

Personal Income

Under $20,000 5 8.3% 4.2%
$20,000-$29,999 3 5.7% 5.8%
$30,000-$39,999 6 9.5% 10.7%
$40,000-$49,999 13 22.6% 14.2%
$50,000-$59,999 10 17.8% 13.1%
$60,000 + 21 36.1% 52.0%

Source: Roy Morgan January 2015 - December 2015

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
TAKE 5 140416 07 Apr 2016 16 Mar 2016 16 Mar 2016 22 Mar 2016 22 Mar 2016 04 Feb 2016 22 Mar 2016
TAKE 5 210416 14 Apr 2016 18 Mar 2016 18 Mar 2016 24 Mar 2016 24 Mar 2016 11 Feb 2016 24 Mar 2016
TAKE 5 280416 21 Apr 2016 01 Apr 2016 01 Apr 2016 07 Apr 2016 07 Apr 2016 19 Feb 2016 07 Apr 2016
TAKE 5 050516 28 Apr 2016 08 Apr 2016 08 Apr 2016 14 Apr 2016 14 Apr 2016 26 Feb 2016 14 Apr 2016
TAKE 5 120516 05 May 2016 14 Apr 2016 14 Apr 2016 20 Apr 2016 20 Apr 2016 04 Mar 2016 20 Apr 2016
TAKE 5 190516 12 May 2016 22 Apr 2016 22 Apr 2016 28 Apr 2016 28 Apr 2016 11 Mar 2016 28 Apr 2016
TAKE 5 260516 19 May 2016 29 Apr 2016 29 Apr 2016 05 May 2016 05 May 2016 18 Mar 2016 05 May 2016
TAKE 5 020616 26 May 2016 06 May 2016 06 May 2016 12 May 2016 12 May 2016 24 Mar 2016 12 May 2016
TAKE 5 090616 02 Jun 2016 13 May 2016 13 May 2016 19 May 2016 19 May 2016 01 Apr 2016 19 May 2016
TAKE 5 160616 09 Jun 2016 20 May 2016 20 May 2016 26 May 2016 26 May 2016 08 Apr 2016 26 May 2016
TAKE 5 230616 16 Jun 2016 27 May 2016 27 May 2016 02 Jun 2016 02 Jun 2016 15 Apr 2016 02 Jun 2016
Take 5 300616 23 Jun 2016 02 Jun 2016 02 Jun 2016 08 Jun 2016 08 Jun 2016 22 Apr 2016 08 Jun 2016
Take 5 070716 30 Jun 2016 10 Jun 2016 10 Jun 2016 16 Jun 2016 16 Jun 2016 29 Apr 2016 16 Jun 2016
Take 5 140716 07 Jul 2016 17 Jun 2016 17 Jun 2016 23 Jun 2016 23 Jun 2016 06 May 2016 23 Jun 2016
Take 5 210716 14 Jul 2016 24 Jun 2016 24 Jun 2016 30 Jun 2016 30 Jun 2016 13 May 2016 30 Jun 2016
Take 5 280716 21 Jul 2016 01 Jul 2016 01 Jul 2016 07 Jul 2016 07 Jul 2016 20 May 2016 07 Jul 2016
Take 5 040816 28 Jul 2016 08 Jul 2016 08 Jul 2016 14 Jul 2016 14 Jul 2016 27 May 2016 14 Jul 2016
Take 5 110816 04 Aug 2016 15 Jul 2016 15 Jul 2016 21 Jul 2016 21 Jul 2016 03 Jun 2016 21 Jul 2016
Take 5 180816 11 Aug 2016 22 Jul 2016 22 Jul 2016 28 Jul 2016 28 Jul 2016 10 Jun 2016 28 Jul 2016
Take 5 250816 18 Aug 2016 29 Jul 2016 29 Jul 2016 04 Aug 2016 04 Aug 2016 17 Jun 2016 04 Aug 2016
Take 5 010916 25 Aug 2016 05 Aug 2016 05 Aug 2016 11 Aug 2016 11 Aug 2016 24 Jun 2016 11 Aug 2016
Take 5 080916 01 Sep 2016 12 Aug 2016 12 Aug 2016 18 Aug 2016 18 Aug 2016 01 Jul 2016 18 Aug 2016
Take 5 150916 08 Sep 2016 19 Aug 2016 19 Aug 2016 25 Aug 2016 25 Aug 2016 08 Jul 2016 25 Aug 2016
Take 5 220916 15 Sep 2016 26 Aug 2016 26 Aug 2016 01 Sep 2016 01 Sep 2016 15 Jul 2016 01 Sep 2016
Take 5 290916 22 Sep 2016 02 Sep 2016 02 Sep 2016 08 Sep 2016 08 Sep 2016 22 Jul 2016 08 Sep 2016
Take 5 061016 29 Sep 2016 09 Sep 2016 09 Sep 2016 15 Sep 2016 15 Sep 2016 29 Jul 2016 15 Sep 2016
Take 5 131016 06 Oct 2016 16 Sep 2016 16 Sep 2016 22 Sep 2016 22 Sep 2016 05 Aug 2016 22 Sep 2016
Take 5 201016 13 Oct 2016 22 Sep 2016 22 Sep 2016 28 Sep 2016 28 Sep 2016 12 Aug 2016 28 Sep 2016
Take 5 271016 20 Oct 2016 30 Sep 2016 30 Sep 2016 06 Oct 2016 06 Oct 2016 19 Aug 2016 06 Oct 2016
Take 5 031116 27 Oct 2016 07 Oct 2016 07 Oct 2016 13 Oct 2016 13 Oct 2016 26 Aug 2016 13 Oct 2016
Contacts

First Name Last Name Position Phone Number Email Address
Kate Macmillan Brand Manager (02) 9282 8643 KMacmillan@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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