Take 5

  • 907,000

    weekly readership

  • 7th biggest selling

    magazine in Australia

  • 12,000

    Facebook followers

Overview

Take 5 is a weekly mix of exciting and emotional real life stories, 40 prizes puzzles and a good mix of traditional women’s magazine fare.
Each week, we tell stories of scandal, betrayal, love and loss. From quirky and fun tales to heartbreaking accounts of tragedy and crime. Written in their own voice, the magazine is a conduit for the readers to tell each other their stories, share their experiences and dream about winning a puzzle prize.

Key Contacts: Take 5

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 10,944 10,614 10,398 10,125 9,852 9,574
Double Page Spread 21,888
Half Page 7,112
Third Page 5,469
Quarter Page 4,599

Covers

Inside Front Cover 13,678
Outside Back Cover 13,678
Inside Back Cover 14,224

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 7,435 5,310 6,905 5,310 5,310
Plate Change $ 2,000 2,000 2,000 2,000 2,000

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 47 71 100 130 156 181

Signature Positions

Loading %

Specified Positions Loading (%)

1st Half 15
Right Hand Page 15
Guaranteed Positioning 10

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 2,000
2 Stock Shot 3,000

DPS Advertorial

1 Stock Shot 2,750
2 Stock Shots 3,500

TPV

1 Stock Shot 1,500

Directory Rates

Casual 4x 8x
Quarter Single Column 600 550 500
Half Single Column 1,200 1,100 1,000
Quarter Page 1,800 1,650 1,550
Third Page (Col & Sqr) 2,400 2,200 2,000
Half Page Vertical 3,600 3,300 3,000
Half Page Horizontal 3,600 3,300 3,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 275 x 210 253 x 185
Full Page Strip 35 x 220 25 x 210 12 x 185
Double Page Spread 285 x 430 275 x 420 253 x 392
Double Page Strip 35 x 430 25 x 420 25 x 392
Half Page Vertical 285 x 115 275 x 105 253 x 92
Half Page Horizontal 147 x 220 137 x 210 122 x 185
Third Page Vertical 285 x 80 275 x 70 253 x 58
Third Page Horizontal 102 x 220 92 x 210 77 x 185
Corner Flag 90 x 90 x 127 80 x 80 x 114 70 x 70 x 100
Floating Island 55 x 68 45 x 58 42 x 55
Profile

Readership

000's Magazine Population

All People

Men 194 21.8% 49.4%
Women 697 78.2% 50.6%

Women

000's Magazine Population

Age

14-17 16 2.3% 5.4%
18-24 50 7.2% 11.5%
25-34 94 13.5% 17.5%
35-49 171 24.6% 25.3%
50+ 365 52.3% 40.2%

Social Grade

A 33 4.8% 16.9%
B 72 10.3% 19.5%
C1 119 17.1% 20.8%
C2 169 24.3% 20.4%
DE 303 43.5% 22.3%

Work Status

Full-Time 126 18.0% 24.5%
Part-Time 155 22.3% 25.2%
Not Working 417 59.7% 50.3%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 42 33.7% 48.1%
White Collar Workers 107 84.9% 87.9%
Community/Personal Service, Clerical/Administrative Workers, Machinery 56 44.9% 34.0%
Sales Workers, Labourers 17 13.2% 9.1%

Personal Income

Under $20,000 4 2.8% 1.3%
$20,000-$29,999 4 3.1% 2.4%
$30,000-$39,999 11 8.8% 6.7%
$40,000-$49,999 26 20.4% 12.2%
$50,000-$59,999 14 10.9% 10.6%
$60,000 + 28 22.0% 31.4%

Source: emma Ipsos April 2014

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancelation Deadline
19 8/05/14 01 May 2014 11 Apr 2014 17 Apr 2014 17 Apr 2014
20 15/05/14 08 May 2014 18 Apr 2014 24 Apr 2014 24 Apr 2014
21 22/05/14 15 May 2014 25 Apr 2014 01 May 2014 01 May 2014
22 29/05/14 22 May 2014 02 May 2014 08 May 2014 08 May 2014
23 5/06/14 29 May 2014 09 May 2014 15 May 2014 15 May 2014
24 12/06/14 05 Jun 2014 16 May 2014 22 May 2014 22 May 2014
25 19/06/14 19 Jun 2014 23 May 2014 29 May 2014 29 May 2014
26 26/06/14 19 Jun 2014 30 May 2014 05 Jun 2014 05 Jun 2014
27 3/07/14 26 Jun 2014 06 Jun 2014 12 Jun 2014 12 Jun 2014
28 10/07/14 03 Jul 2014 13 Jun 2014 19 Jun 2014 19 Jun 2014
29 17/07/14 10 Jul 2014 20 Jun 2014 26 Jun 2014 26 Jun 2014
30 24/07/14 17 Jul 2014 27 Jun 2014 03 Jul 2014 03 Jul 2014
31 31/07/14 24 Jul 2014 04 Jul 2014 10 Jul 2014 10 Jul 2014
32 07/08/14 31 Jul 2014 11 Jul 2014 17 Jul 2014 17 Jul 2014
33 14/08/14 07 Aug 2014 18 Jul 2014 24 Jul 2014 24 Jul 2014
34 21/08/14 14 Aug 2014 25 Jul 2014 31 Jul 2014 31 Jul 2014
35 28/08/14 21 Aug 2014 01 Aug 2014 07 Aug 2014 07 Aug 2014
36 04/09/14 28 Aug 2014 08 Aug 2014 14 Aug 2014 14 Aug 2014
37 11/09/14 04 Sep 2014 15 Aug 2014 21 Aug 2014 21 Aug 2014
38 18/09/14 11 Sep 2014 22 Aug 2014 28 Aug 2014 28 Aug 2014
39 25/09/14 18 Sep 2014 29 Aug 2014 04 Sep 2014 04 Sep 2014
40 02/10/14 25 Sep 2014 05 Sep 2014 11 Sep 2014 11 Sep 2014
41 09/10/14 02 Oct 2014 12 Sep 2014 18 Sep 2014 18 Sep 2014
42 16/10/14 09 Oct 2014 19 Sep 2014 25 Sep 2014 25 Sep 2014
43 23/10/14 16 Oct 2014 26 Sep 2014 02 Oct 2014 02 Oct 2014
44 30/10/14 23 Oct 2014 26 Sep 2014 09 Oct 2014 09 Oct 2014
45 06/11/14 30 Oct 2014 10 Oct 2014 16 Oct 2014 16 Oct 2014
46 13/11/12 06 Nov 2014 17 Oct 2014 23 Oct 2014 23 Oct 2014
Contacts

First Name Last Name Position Phone Number Email Address
Kate Orsborn Brand Manager (02) 92828364 korsborn@bauer-media.com.au
Kate Simons Group Brand Manager 92828733 KSimons@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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