Take 5

  • 597,000

    weekly readership

  • 7th biggest selling

    magazine in Australia

  • 18,167

    Facebook followers

Overview

Take 5 is a weekly mix of exciting and emotional real-life stories, 40 puzzle prizes, and a good mix of traditional women’s magazine fare. Each week, we tell stories of scandal, betrayal, love and loss, from quirky and fun tales to heartbreaking accounts of tragedy and crime. Written in their own voice, the magazine is a conduit for the readers to tell each other their stories, share their experiences and dream about winning a puzzle prize.

Key Contacts: Take 5

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 10,944 10,614 10,398 10,125 9,852 9,574
Double Page Spread 21,888
Half Page 7,112
Third Page 5,469
Quarter Page 4,599

Covers

Inside Front Cover 13,678
Outside Back Cover 13,678
Inside Back Cover 14,224

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 7,435 5,310 6,905 5,310 5,310
Plate Change $ 2,000 2,000 2,000 2,000 2,000

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 47 71 100 130 156 181

Signature Positions

Loading %

Specified Positions Loading (%)

1st Half 15
Right Hand Page 15
Guaranteed Positioning 10

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 2,000
2 Stock Shot 3,000

DPS Advertorial

1 Stock Shot 2,750
2 Stock Shots 3,500

TPV

1 Stock Shot 1,500

Directory Rates

Casual 4x 8x
Quarter Single Column 600 550 500
Half Single Column 1,200 1,100 1,000
Quarter Page 1,800 1,650 1,550
Third Page (Col & Sqr) 2,400 2,200 2,000
Half Page Vertical 3,600 3,300 3,000
Half Page Horizontal 3,600 3,300 3,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 mm 275 x 210 mm 253 x 185 mm
Double Page Spread 285 x 220 mm 275 x 210 mm 253 x 185 mm
Half Page Vertical 285 x 115 mm 275 x 105 mm 253 x 92 mm
Half Page Horizontal 147 x 220 mm 137 x 210 mm 122 x 185 mm
Half Page Horizontal Spread 147 x 220 mm 137 x 210 mm 122 x 185 mm
Third Page Vertical 285 x 80 mm 275 x 70 mm 253 x 58 mm
Third Page Horizontal 102 x 220 mm 92 x 210 mm 77 x 185 mm
Third Page Horizontal Spread 102 x 220 mm 92 x 210 mm 77 x 185 mm
Quarter Page Square 147 x 115 mm 137 x 105 mm 126 x 92 mm
2.5cm Strip 35 x 220 mm 25 x 210 mm 12 x 185 mm
2.5cm Strip Spread 35 x 220 mm 25 x 210 mm 12 x 185 mm
Third Page Left Angle 285 x 220 mm 275 x 210 mm 255 x 190 mm
Third Page Right Angle 285 x 220 mm 275 x 210 mm 255 x 190 mm
Corner Flag 90 x 90 mm 80 x 80 mm 70 x 70 mm
Floating Island 55 x 68 mm 45 x 58 mm 42 x 55 mm
Profile

Readership

000's Magazine Population

All People

Men 194 22.5% 49.4%
Women 667 77.5% 50.6%

Women

000's Magazine Population

Age

14-17 18 2.7% 5.2%
18-24 32 4.9% 11.5%
25-34 90 13.5% 17.9%
35-49 159 23.8% 24.9%
50+ 368 55.2% 40.4%

Social Grade

A 37 5.5% 16.9%
B 61 9.1% 19.5%
C1 111 16.6% 20.3%
C2 175 26.2% 21.3%
DE 284 42.5% 22.0%

Work Status

Full-Time 135 20.3% 25.7%
Part-Time 148 22.1% 24.7%
Not Working 384 57.6% 49.5%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 38 28.2% 46.7%
White Collar Workers 112 82.9% 87.5%
Community/Personal Service, Clerical/Administrative Workers, Machinery 62 46.0% 35.3%
Sales Workers, Labourers 24 17.9% 9.7%

Personal Income

Under $20,000 4 2.9% 1.3%
$20,000-$29,999 5 3.8% 2.5%
$30,000-$39,999 15 10.8% 6.6%
$40,000-$49,999 24 17.7% 11.8%
$50,000-$59,999 15 11.2% 9.8%
$60,000 + 29 21.1% 30.3%

Source: emma Ipsos Jan 2015

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
TAKE 5 160715 09 Jul 2015 16 Jun 2015 16 Jun 2015 22 Jun 2015 22 Jun 2015 08 May 2015 22 Jun 2015
TAKE 5 230715 16 Jul 2015 26 Jun 2015 26 Jun 2015 02 Jul 2015 02 Jul 2015 15 May 2015 02 Jul 2015
TAKE 5 300715 23 Jul 2015 03 Jul 2015 03 Jul 2015 09 Jul 2015 09 Jul 2015 22 May 2015 09 Jul 2015
TAKE 5 060815 30 Jul 2015 10 Jul 2015 10 Jul 2015 16 Jul 2015 16 Jul 2015 29 May 2015 16 Jul 2015
TAKE 5 130815 06 Aug 2015 17 Jul 2015 17 Jul 2015 23 Jul 2015 23 Jul 2015 05 Jun 2015 23 Jul 2015
TAKE 5 200815 13 Aug 2015 24 Jul 2015 24 Jul 2015 30 Jul 2015 30 Jul 2015 12 Jun 2015 30 Jul 2015
TAKE 5 270815 20 Aug 2015 31 Jul 2015 31 Jul 2015 06 Aug 2015 06 Aug 2015 19 Jun 2015 06 Aug 2015
TAKE 5 030915 27 Aug 2015 03 Aug 2015 03 Aug 2015 10 Aug 2015 10 Aug 2015 26 Jun 2015 10 Aug 2015
TAKE 5 100915 03 Sep 2015 14 Aug 2015 14 Aug 2015 20 Aug 2015 20 Aug 2015 03 Jul 2015 20 Aug 2015
TAKE 5 170915 10 Sep 2015 21 Aug 2015 21 Aug 2015 27 Aug 2015 27 Aug 2015 10 Jul 2015 27 Aug 2015
TAKE 5 240915 17 Sep 2015 28 Aug 2015 28 Aug 2015 03 Sep 2015 03 Sep 2015 17 Jul 2015 03 Sep 2015
TAKE 5 011015 24 Sep 2015 04 Sep 2015 04 Sep 2015 10 Sep 2015 10 Sep 2015 24 Jul 2015 10 Sep 2015
TAKE 5 081015 01 Oct 2015 11 Sep 2015 11 Sep 2015 17 Sep 2015 17 Sep 2015 31 Jul 2015 17 Sep 2015
TAKE 5 151015 08 Oct 2015 18 Sep 2015 18 Sep 2015 24 Sep 2015 24 Sep 2015 07 Aug 2015 24 Sep 2015
TAKE 5 221015 15 Oct 2015 25 Sep 2015 25 Sep 2015 01 Oct 2015 01 Oct 2015 14 Aug 2015 01 Oct 2015
TAKE 5 291015 22 Oct 2015 02 Oct 2015 02 Oct 2015 08 Oct 2015 08 Oct 2015 21 Aug 2015 08 Oct 2015
TAKE 5 051115 29 Oct 2015 09 Oct 2015 09 Oct 2015 15 Oct 2015 15 Oct 2015 28 Aug 2015 15 Oct 2015
TAKE 5 121115 05 Nov 2015 16 Oct 2015 16 Oct 2015 22 Oct 2015 22 Oct 2015 04 Sep 2015 22 Oct 2015
TAKE 5 191115 12 Nov 2015 23 Oct 2015 23 Oct 2015 29 Oct 2015 29 Oct 2015 11 Sep 2015 29 Oct 2015
TAKE 5 261115 19 Nov 2015 30 Oct 2015 30 Oct 2015 05 Nov 2015 05 Nov 2015 18 Sep 2015 05 Nov 2015
TAKE 5 031215 26 Nov 2015 06 Nov 2015 06 Nov 2015 12 Nov 2015 12 Nov 2015 25 Sep 2015 12 Nov 2015
TAKE 5 101215 03 Dec 2015 13 Nov 2015 13 Nov 2015 19 Nov 2015 19 Nov 2015 02 Oct 2015 19 Nov 2015
TAKE 5 171215 10 Dec 2015 20 Nov 2015 20 Nov 2015 26 Nov 2015 26 Nov 2015 09 Oct 2015 26 Nov 2015
TAKE 5 241215 17 Dec 2015 27 Nov 2015 27 Nov 2015 03 Dec 2015 03 Dec 2015 16 Oct 2015 03 Dec 2015
TAKE 5 311215 24 Dec 2015 04 Dec 2015 04 Dec 2015 10 Dec 2015 10 Dec 2015 23 Oct 2015 10 Dec 2015
TAKE 5 070116 31 Dec 2015 10 Dec 2015 10 Dec 2015 16 Dec 2015 16 Dec 2015 30 Oct 2015 16 Dec 2015
TAKE 5 140116 07 Jan 2016 16 Dec 2015 16 Dec 2015 22 Dec 2015 22 Dec 2015 05 Nov 2015 22 Dec 2015
TAKE 5 210116 14 Jan 2016 24 Dec 2015 24 Dec 2015 31 Dec 2015 31 Dec 2015 13 Nov 2015 31 Dec 2015
TAKE 5 280116 21 Jan 2016 01 Jan 2016 01 Jan 2016 07 Jan 2016 07 Jan 2016 20 Nov 2015 07 Jan 2016
TAKE 5 040216 28 Jan 2016 08 Jan 2016 08 Jan 2016 14 Jan 2016 14 Jan 2016 27 Nov 2015 14 Jan 2016
TAKE 5 110216 04 Feb 2016 15 Jan 2016 15 Jan 2016 21 Jan 2016 21 Jan 2016 04 Dec 2015 21 Jan 2016
Contacts

First Name Last Name Position Phone Number Email Address
Kate MacMillian Sales Manager (02) 8268 6290 KMacmillan@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Jo Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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