Take 5

  • 907,000

    weekly readership

  • 7th biggest selling

    magazine in Australia

  • 12,000

    Facebook followers

Overview

Take 5 is a weekly mix of exciting and emotional real life stories, 40 prizes puzzles and a good mix of traditional women’s magazine fare.
Each week, we tell stories of scandal, betrayal, love and loss. From quirky and fun tales to heartbreaking accounts of tragedy and crime. Written in their own voice, the magazine is a conduit for the readers to tell each other their stories, share their experiences and dream about winning a puzzle prize.

Key Contacts: Take 5

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 10,944 10,614 10,398 10,125 9,852 9,574
Double Page Spread 21,888
Half Page 7,112
Third Page 5,469
Quarter Page 4,599

Covers

Inside Front Cover 13,678
Outside Back Cover 13,678
Inside Back Cover 14,224

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 7,435 5,310 6,905 5,310 5,310
Plate Change $ 2,000 2,000 2,000 2,000 2,000

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 47 71 100 130 156 181

Signature Positions

Loading %

Specified Positions Loading (%)

1st Half 15
Right Hand Page 15
Guaranteed Positioning 10

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 2,000
2 Stock Shot 3,000

DPS Advertorial

1 Stock Shot 2,750
2 Stock Shots 3,500

TPV

1 Stock Shot 1,500

Directory Rates

Casual 4x 8x
Quarter Single Column 600 550 500
Half Single Column 1,200 1,100 1,000
Quarter Page 1,800 1,650 1,550
Third Page (Col & Sqr) 2,400 2,200 2,000
Half Page Vertical 3,600 3,300 3,000
Half Page Horizontal 3,600 3,300 3,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220 mm 275 x 210 mm 253 x 185 mm
Double Page Spread 285 x 220 mm 275 x 210 mm 253 x 185 mm
Half Page Vertical 285 x 115 mm 275 x 105 mm 253 x 92 mm
Half Page Horizontal 147 x 220 mm 137 x 210 mm 122 x 185 mm
Half Page Horizontal Spread 147 x 220 mm 137 x 210 mm 122 x 185 mm
Third Page Vertical 285 x 80 mm 275 x 70 mm 253 x 58 mm
Third Page Horizontal 102 x 220 mm 92 x 210 mm 77 x 185 mm
Third Page Horizontal Spread 102 x 220 mm 92 x 210 mm 77 x 185 mm
Quarter Page Square 147 x 115 mm 137 x 105 mm 126 x 92 mm
2.5cm Strip 35 x 220 mm 25 x 210 mm 12 x 185 mm
2.5cm Strip Spread 35 x 220 mm 25 x 210 mm 12 x 185 mm
Third Page Left Angle 285 x 220 mm 275 x 210 mm 255 x 190 mm
Third Page Right Angle 285 x 220 mm 275 x 210 mm 255 x 190 mm
Corner Flag 90 x 90 mm 80 x 80 mm 70 x 70 mm
Floating Island 55 x 68 mm 45 x 58 mm 42 x 55 mm
Profile

Readership

000's Magazine Population

All People

Men 194 21.8% 49.4%
Women 697 78.2% 50.6%

Women

000's Magazine Population

Age

14-17 16 2.3% 5.4%
18-24 50 7.2% 11.5%
25-34 94 13.5% 17.5%
35-49 171 24.6% 25.3%
50+ 365 52.3% 40.2%

Social Grade

A 33 4.8% 16.9%
B 72 10.3% 19.5%
C1 119 17.1% 20.8%
C2 169 24.3% 20.4%
DE 303 43.5% 22.3%

Work Status

Full-Time 126 18.0% 24.5%
Part-Time 155 22.3% 25.2%
Not Working 417 59.7% 50.3%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 42 33.7% 48.1%
White Collar Workers 107 84.9% 87.9%
Community/Personal Service, Clerical/Administrative Workers, Machinery 56 44.9% 34.0%
Sales Workers, Labourers 17 13.2% 9.1%

Personal Income

Under $20,000 4 2.8% 1.3%
$20,000-$29,999 4 3.1% 2.4%
$30,000-$39,999 11 8.8% 6.7%
$40,000-$49,999 26 20.4% 12.2%
$50,000-$59,999 14 10.9% 10.6%
$60,000 + 28 22.0% 31.4%

Source: emma Ipsos April 2014

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancelation Deadline
Take 5 180914 11 Sep 2014 22 Aug 2014 28 Aug 2014
Take 5 250914 18 Sep 2014 29 Aug 2014 04 Sep 2014
Take 5 021014 25 Sep 2014 05 Sep 2014 11 Sep 2014
Take 5 091014 02 Oct 2014 12 Sep 2014 18 Sep 2014
Take 5 161014 09 Oct 2014 19 Sep 2014 25 Sep 2014
Take 5 231014 16 Oct 2014 26 Sep 2014 02 Oct 2014
Take 5 301014 23 Oct 2014 03 Oct 2014 09 Oct 2014
Take 5 061114 30 Oct 2014 10 Oct 2014 16 Oct 2014
Take 5 131114 06 Nov 2014 17 Oct 2014 23 Oct 2014
Take 5 201114 13 Nov 2014 24 Oct 2014 30 Oct 2014
Take 5 271114 20 Nov 2014 31 Oct 2014 06 Nov 2014
Take 5 041214 27 Nov 2014 07 Nov 2014 13 Nov 2014
Take 5 111214 04 Dec 2014 14 Nov 2014 20 Nov 2014
Take 5 181214 11 Dec 2014 21 Nov 2014 27 Nov 2014
Take 5 251214 18 Dec 2014 28 Nov 2014 04 Dec 2014
TAKE 5� 010115 22 Dec 2014 05 Dec 2014 11 Dec 2014
TAKE 5� 080115 29 Dec 2014 10 Dec 2014 16 Dec 2014
TAKE 5� 150115 08 Jan 2015 10 Dec 2014 16 Dec 2014
TAKE 5� 220115 15 Jan 2015 11 Dec 2014 16 Dec 2014
TAKE 5� 290115 22 Jan 2015 02 Jan 2015 08 Jan 2015
TAKE 5 050215 29 Jan 2015 09 Jan 2015 15 Jan 2015
TAKE 5 120215 05 Feb 2015 15 Jan 2015 21 Jan 2015
TAKE 5 190215 12 Feb 2015 23 Jan 2015 29 Jan 2015
TAKE 5 260215 19 Feb 2015 30 Jan 2015 05 Feb 2015
TAKE 5 050315 26 Feb 2015 06 Feb 2015 12 Feb 2015
TAKE 5 120315 05 Mar 2015 13 Feb 2015 19 Feb 2015
TAKE 5 190315 12 Mar 2015 20 Feb 2015 26 Feb 2015
TAKE 5 260315 19 Mar 2015 27 Feb 2015 05 Mar 2015
TAKE 5 020415 26 Mar 2015 06 Mar 2015 12 Mar 2015
TAKE 5 090415 02 Apr 2015 13 Mar 2015 19 Mar 2015
TAKE 5 160415 09 Apr 2015 19 Mar 2015 25 Mar 2015
TAKE 5 230415 16 Apr 2015 25 Mar 2015 31 Mar 2015
TAKE 5 300415 23 Apr 2015 01 Apr 2015 09 Apr 2015
TAKE 5 070515 30 Apr 2015 10 Apr 2015 16 Apr 2015
TAKE 5 140515 07 May 2015 16 Apr 2015 22 Apr 2015
TAKE 5 210515 14 May 2015 24 Apr 2015 30 Apr 2015
TAKE 5 280515 21 May 2015 01 May 2015 07 May 2015
TAKE 5 040615 28 May 2015 08 May 2015 14 May 2015
TAKE 5 110615 04 Jun 2015 15 May 2015 21 May 2015
TAKE 5 180615 11 Jun 2015 22 May 2015 28 May 2015
TAKE 5 250615 18 Jun 2015 28 May 2015 03 Jun 2015
Contacts

First Name Last Name Position Phone Number Email Address
Kate Orsborn Brand Manager (02) 92828364 korsborn@bauer-media.com.au
Kate Simons Group Brand Manager (02) 9282 8733 KSimons@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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