SHOP Til You Drop

  • 100% shopping

    online

  • Australia's most accessible

    fashion magazine, turning readers into shoppers

  • Net increase

    in sales and web traffic

Overview

SHOP Til You Drop is Australia’s highest selling and most accessible fashion magazine, as well as being a digital shopping experience and a strong social media influencer. We’re about real women wearing real clothes and styling their lives in a way that’s easy and achievable – and we talk to women in a tone that’s fun, not fearsome. We’re Australia’s foremost experts on the art of shopping; insider tips about what’s just dropped into stores and where to find bargains, both on and offline. Happy shopping!

Key Contacts: SHOP Til You Drop

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 9,270 8,992 8,714 8,436 7,540 7,878
Double Page Spread 18,540
Third Page 6,024

Covers

Inside Front Cover 24,100
Outside Back Cover 12,052
Inside Back Cover 10,662

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 120 187 262 341 408

Signature Positions

Loading %

Specified Positions Loading (%)

Guaranteed Positioning 10
DPS Prior Contents 20
Signature Sites 20
First and Second Section Break 15

Directory Rates

Casual
3 units Quarter page square 1,900
3 units quarter page strip 1,900
1/5 horizontal strip 1,000

Digital

Tier 2
Ad Placements $30
Tower 120 x 240 $40
Leaderboard 728 x 90 $40
Wide Skyscraper 160 x 600 $40
Medium Rectangle 300 x 250 $60
Email Newsletters - Solus eDM $8,500
EDm Advertising $3,500
Half Page $3,500
Basic Website Competition Page $2,600
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 220mm 275 x 210mm 265 x 200mm
Double Page Spread 285 x 220mm 275 x 210mm 265 x 200mm
Profile

Readership

000's Magazine Population

All People

Men 5 10.60% 49.30%
Women 46 89.40% 50.70%

Women

000's Magazine Population

Age

14-17 7 14.90% 5.60%
18-24 11 24.40% 11.00%
25-34 14 31.40% 17.70%
35-49 5 10.40% 24.40%
50-64 8 16.60% 21.90%
65+ 1 2.50% 19.50%

Social Grade

AB 11 24.30% 17.30%
C 15 32.10% 21.10%
D 9 19.90% 20.50%
E 10 22.20% 20.10%
FG 1 1.50% 21.10%

Work Status

Full-Time 17 37.30% 27.60%
Part-Time 17 36.60% 27.30%
Not Employed 12 26.10% 45.10%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 6 37.20% 33.90%
White Collar Workers 10 60.70% 46.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 4 21.20% 33.20%
Sales Workers, Labourers 2 11.10% 9.00%

Personal Income

Under $20,000 1 3.90% 4.30%
$20,000-$29,999 0 1.50% 5.10%
$30,000-$39,999 1 6.50% 10.00%
$40,000-$49,999 2 11.90% 13.80%
$50,000-$59,999 4 21.80% 12.60%
$60,000 + 9 54.50% 54.30%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Shop Til You Drop Sum-16 07 Nov 2016 30 Sep 2016 30 Sep 2016 04 Oct 2016 23 Sep 2016 10 Oct 2016
Shop Til You Drop Aut-17 06 Feb 2017 08 Feb 2017 08 Feb 2017 10 Feb 2017 27 Jan 2017 13 Feb 2017
Contacts

First Name Last Name Position Phone Number Email Address
Annii Hirst Commercial Category Manager (02) 8622 9231 AHirst@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Jo Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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