People

  • Around for more than 50 years

Overview

People magazine has now been part of Aussie life for more than 50 years, making it one of Australia’s most enduring mastheads. People is the only mag for readers who like to see ALL of their favourite celebrities. Every fortnight, People brings its audience the best and worst from the world of celebrity - the public displays of flesh, the scandals, the gossip, the nude scenes and the parties - and mixes it with the best Australian content when it comes to beautiful nude glamour.

Key Contacts: People

Media Kit

Rates

Ratecard

Casual 6x 12x 24x 48x

Four Colour

Full Page 3,190 2,870 2,710 2,550 2,395
Double Page Spread 6,380 5,740 5,420 5,100 4,790
Half Page 2,075 1,870 1,765 1,660 1,555
Third Page Vertical 1,595 1,435 1,355 1,275 1,195
Two Thirds Page Vertical 2,550 2,295 2,170 2,040 1,915

Covers

Outside Back Cover 3,830 3,445 3,255 3,065 2,875
Inside Back Cover 3,510 3,160 2,985 2,810 2,635
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 5mm 297 x 210 273 x 186
Half Page Vertical 5 mm 297 x 102 273 x 78
Half Page Horizontal 5mm 146 x 210 122 x 186
Third Page Vertical 5 mm 297 x 66 273 x 54
Third Page Horizontal 5mm 95 x 210 83 x 186
Two Thirds Page Vertical 5 mm 297 x 138 273 x 126

Directory Specifications

Bleed (h x w) Type (h x w)
1 Unit No Bleed 43 x 60
2 Units Vertical No Bleed 88 x 60
2 Units Horizontal No Bleed 43 x 123
3 Units Vertical No bleed 134 x 60
3 Units Horizontal No bleed 43 x 186
Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancelation Deadline
PEO1411 12 May 2014 11 Apr 2014 15 Apr 2014 27 Feb 2014
PEO1412 26 May 2014 30 Apr 2014 02 May 2014 19 Mar 2014
PEO1413 09 Jun 2014 14 May 2014 16 May 2014 02 Apr 2014
PEO1414 23 Jun 2014 28 May 2014 30 May 2014 16 Apr 2014
PEO1415 07 Jul 2014 11 Jun 2014 13 Jun 2014 30 Apr 2014
PEO1416 21 Jul 2014 25 Jun 2014 27 Jun 2014 14 May 2014
PEO1417 04 Aug 2014 09 Jul 2014 11 Jul 2014 28 May 2014
PEO1418 18 Aug 2014 23 Jul 2014 25 Jul 2014 11 Jun 2014
PEO1419 01 Sep 2014 06 Aug 2014 08 Aug 2014 25 Jun 2014
PEO1420 15 Sep 2014 20 Aug 2014 22 Aug 2014 09 Jul 2014
PEO1421 29 Sep 2014 03 Sep 2014 05 Sep 2014 23 Jul 2014
PEO1422 13 Oct 2014 17 Sep 2014 19 Sep 2014 06 Aug 2014
PEO1423 27 Oct 2014 01 Oct 2014 03 Oct 2014 20 Aug 2014
PEO1424 11 Oct 2014 15 Oct 2014 17 Oct 2014 03 Sep 2014
PEO1425 24 Nov 2014 29 Oct 2014 31 Oct 2014 17 Sep 2014
PEO1426 08 Dec 2014 12 Nov 2014 14 Nov 2014 01 Oct 2014
Contacts

First Name Last Name Position Phone Number Email Address
Patrick Campbell Advertising Manager (02) 9282 8369 pcampbell@bauer-media.com.au
Sally Jefferys Production Manager 612 8116 9385 SJefferys@bauer-media.com.au
Profile

Readership

000's Magazine Population

All People

Men 214 91.4% 49.4%
Women 20 8.6% 50.6%

All People

000's Magazine Population

Age

14-17 6 2.4% 6.1%
18-24 29 12.2% 11.9%
25-34 66 28.2% 17.5%
35-49 79 33.9% 25.2%
50+ 55 23.3% 39.2%

Social Grade

A 26 11.1% 20.8%
B 36 15.3% 20.1%
C1 44 18.8% 19.6%
C2 65 27.8% 19.8%
DE 63 27.0% 19.7%

Work Status

Full-Time 152 64.8% 37.5%
Part-Time 23 9.9% 18.9%
Not Working 59 25.3% 43.6%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 29 19.3% 45.7%
White Collar Workers 42 27.9% 67.8%
Community/Personal Service, Clerical/Administrative Workers, Machinery 38 25.2% 21.3%
Sales Workers, Labourers 31 20.5% 11.6%

Personal Income

Under $20,000 1 0.5% 1.1%
$20,000-$29,999 2 1.4% 1.8%
$30,000-$39,999 11 6.9% 5.2%
$40,000-$49,999 24 15.8% 10.3%
$50,000-$59,999 15 10.1% 9.4%
$60,000 + 62 41.0% 40.9%

Source: emma Ipsos April 2014

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