OK! Magazine

  • 100%

    celebrity focused weekly

  • OK! is Australia’s

    most internationally recognised brand

  • 213,000

    readers weekly

Overview

OK! Magazine is a 100% celebrity-focused weekly with trusted news and lifestyle content covering all of the best-loved local and international stars. OK! Magazine takes readers beyond the red carpet and into the lives of the celebrities, with exclusive at-homes, in-depth interviews and first-look baby, wedding and weight-loss reveals. Lifestyle is a core pillar of OK!’s brand, and a Thursday on-sale makes it a retail-driving title that encourages readers to shop directly from the pages. OK! entertains and delights readers with the lighter side of celebrity life.

Key Contacts: OK! Magazine

Media Kit

Rates

Ratecard

Casual 24x 36x Level 1 Level 2 Level 3 Level 4

Four Colour

Full Page 11,237 10,717 10,120 9,553 8,992
Double Page Spread 22,480
Half Page 8,235
Third Page 5,928

Covers

Inside Front Cover 31,461
Outside Back Cover 15,738
Inside Back Cover 13,483
Inside Front Spread

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 85 95 120 150 190
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 232 275 x 222 251 x 198
Double Page Spread 285 x 232 275 x 222 251 x 198
Half Page Vertical 285 x 134 275 x 124 251 x 100
Half Page Horizontal 157 x 232 147 x 222 123 x 198
Third Page Vertical 285 x 97 275 x 87 251 x 63
Third Page Horizontal 115 x 232 105 x 222 81 x 198
2.5cm DPS Strip 35 x 232 25 x 222 15 x 198
2.5cm Strip 35 x 232 25 x 222 15 x 198
Quarter Page 147 x 121 137 x 111 113 x 87

Profile

Readership

000's Magazine Population

All People

Men 26 12.00% 49.30%
Women 188 88.00% 50.70%

Women

000's Magazine Population

Age

14-17 26 13.80% 5.60%
18-24 24 12.70% 11.00%
25-34 58 30.80% 17.70%
35-49 49 26.00% 24.40%
50-64 25 13.40% 21.90%
65+ 6 3.40% 19.50%

Social Grade

AB 28 14.80% 17.30%
C 51 26.90% 21.10%
D 48 25.60% 20.50%
E 38 20.10% 20.10%
FG 24 12.70% 21.10%

Work Status

Full-Time 65 34.80% 27.60%
Part-Time 61 32.60% 27.30%
Not Employed 61 32.60% 45.10%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 22 33.10% 33.90%
White Collar Workers 30 46.30% 46.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 27 41.20% 33.20%
Sales Workers, Labourers 3 4.60% 9.00%

Personal Income

Under $20,000 2 2.40% 4.30%
$20,000-$29,999 3 4.60% 5.10%
$30,000-$39,999 9 13.30% 10.00%
$40,000-$49,999 19 28.50% 13.80%
$50,000-$59,999 6 8.60% 12.60%
$60,000 + 28 42.70% 54.30%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
OK! Magazine 120916 01 Sep 2016 19 Aug 2016 17 Aug 2016 22 Aug 2016 06 Jul 2016 17 Aug 2016
OK! Magazine 190916 08 Sep 2016 26 Aug 2016 24 Aug 2016 29 Aug 2016 13 Jul 2016 24 Aug 2016
OK! Magazine 260916 15 Sep 2016 02 Sep 2016 31 Aug 2016 05 Sep 2016 20 Jul 2016 31 Aug 2016
OK! Magazine 101016 29 Sep 2016 16 Sep 2016 14 Sep 2016 19 Sep 2016 03 Aug 2016 14 Sep 2016
OK! Magazine 171016 06 Oct 2016 21 Sep 2016 19 Sep 2016 22 Sep 2016 10 Aug 2016 19 Sep 2016
OK! Magazine 241016 13 Oct 2016 29 Sep 2016 27 Sep 2016 30 Sep 2016 17 Aug 2016 27 Sep 2016
OK! Magazine 311016 20 Oct 2016 07 Oct 2016 05 Oct 2016 10 Oct 2016 24 Aug 2016 05 Oct 2016
OK! Magazine 071116 27 Oct 2016 14 Oct 2016 12 Oct 2016 17 Oct 2016 31 Aug 2016 12 Oct 2016
OK! Magazine 141116 03 Nov 2016 21 Oct 2016 19 Oct 2016 24 Oct 2016 07 Sep 2016 19 Oct 2016
OK! Magazine 211116 10 Nov 2016 28 Oct 2016 26 Oct 2016 31 Oct 2016 14 Sep 2016 26 Oct 2016
OK! Magazine 281116 17 Nov 2016 04 Nov 2016 02 Nov 2016 07 Nov 2016 21 Sep 2016 02 Nov 2016
OK! Magazine 051216 24 Nov 2016 11 Nov 2016 09 Nov 2016 14 Nov 2016 28 Sep 2016 09 Nov 2016
OK! Magazine 121216 01 Dec 2016 18 Nov 2016 16 Nov 2016 21 Nov 2016 05 Oct 2016 16 Nov 2016
OK! Magazine 191216 08 Dec 2016 25 Nov 2016 23 Nov 2016 28 Nov 2016 12 Oct 2016 23 Nov 2016
OK! Magazine 020117 Double Iss 15 Dec 2016 09 Dec 2016 07 Dec 2016 12 Dec 2016 26 Oct 2016 07 Dec 2016
OK! Magazine 090117 29 Dec 2016 14 Dec 2016 09 Dec 2016 16 Dec 2016 31 Oct 2016 09 Dec 2016
OK! Magazine 160117 05 Jan 2017 19 Dec 2016 16 Dec 2016 20 Dec 2016 07 Nov 2016 16 Dec 2016
OK! Magazine 230117 12 Jan 2017 29 Dec 2016 23 Dec 2016 30 Dec 2016 14 Nov 2016 23 Dec 2016
OK! Magazine 300117 19 Jan 2017 06 Jan 2017 04 Jan 2017 09 Jan 2017 23 Nov 2016 04 Jan 2017
OK! Magazine 060217 26 Jan 2017 13 Jan 2017 11 Jan 2017 16 Jan 2017 30 Nov 2016 11 Jan 2017
OK! Magazine 130217 02 Feb 2017 19 Jan 2017 17 Jan 2017 20 Jan 2017 07 Dec 2016 17 Jan 2017
OK! Magazine 200217 09 Feb 2017 27 Jan 2017 25 Jan 2017 30 Jan 2017 14 Dec 2016 25 Jan 2017
OK! Magazine 270217 16 Feb 2017 03 Feb 2017 01 Feb 2017 06 Feb 2017 21 Dec 2016 01 Feb 2017
OK! Magazine 060317 23 Feb 2017 10 Feb 2017 08 Feb 2017 13 Feb 2017 28 Dec 2016 08 Feb 2017
OK! Magazine 130317 02 Mar 2017 17 Feb 2017 15 Feb 2017 20 Feb 2017 04 Jan 2017 15 Feb 2017
OK! Magazine 200317 09 Mar 2017 24 Feb 2017 22 Feb 2017 27 Feb 2017 11 Jan 2017 22 Feb 2017
OK! Magazine 270317 16 Mar 2017 03 Mar 2017 01 Mar 2017 06 Mar 2017 18 Jan 2017 01 Mar 2017
OK! Magazine 030417 23 Mar 2017 10 Mar 2017 08 Mar 2017 13 Mar 2017 25 Jan 2017 08 Mar 2017

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