NW

  • Reaches 5 million Australians

    a month on social

Overview

NW magazine is the authority on all things celebrity and gossip related. It guarantees the juiciest scandals, the best interviews and picture exclusives, and the week’s hottest stories. Created for women aged 18 to 34 who have their fingers firmly on the pulse of popular culture, we aim to entertain with our brilliant celebrity columnists, cheeky sense of humour, fabulously affordable fashion, beauty and healthy-living tips, direct from the stars.

Key Contacts: NW

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 12,602 12,288 11,974 11,654 11,340 11,026
Double Page Spread 25,204
Half Page 9,450
Third Page 7,138

Covers

Inside Front Cover 31,508
Outside Back Cover 15,754
Inside Back Cover 14,492

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 8,570 7,950 6,115 4,285 4,285
Plate Change $ 4,350 4,350 4,350 4,350 4,350

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 61 92 128 167 200

Signature Positions

Loading %

Loadings

Opposite Contents 20
Pre-contents DPS 15
First Half DPS, RH, Consec. 10

Specified Positions Loading (%)

Opposite Contents 20
1st Quarter 10
1st Third 10
Guaranteed Positioning 10
Consecutive Guarantee 10

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 3,135
2 Stock Shot 4,785

TPV

1 Stock Shot 2,640

DPS Strip/Snap Box

No Stock Shots 1,320

DPS Advertorial

1/2 Day Shoot/2 Models 7,810
1/2 Day Shoot/Still Life Only 6,270

Digital

Tier 2
Tower 120 x 240 30
Leaderboard 728 x 90 40
Wide Skyscraper 160 x 600 40
Medium Rectangle 300 x 250 60
Email Newsletters - Solus eDM 2,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 230 275 x 220 251 x 196
Double Page Spread 285 x 450 275 x 440 251 x 196
Half Page Vertical 285 x 130 275 x 120 251 x 96
Half Page Horizontal 157 x 230 147 x 220 123 x 196
Third Page Vertical 285 x 96 275 x 86 251 x 62
Third Page Horizontal 115 x 230 105 x 220 81 x 196
Third Page Horizontal DPS 115 x 450 105 x 440 81 416
Quarter Page 137 x 110 127 x 100
2.5cm DPS Strip 35 x 450 25 x 440 10 x 420
Corner Flag 95 x 95 85 x 85 75 x 75
Snap Box 75 x 55 65 x 45 50 x 30
Fire Place Left Side 35 x 225/ 285 x 83 25 x 220/ 275 x 73 10 x 210/ 255 x 53
Fire Place Right Side 35 x 225/ 285 x 83 25 x 220/ 275 x 73 10 x 210/ 255 x 53
Profile

Readership

000's Magazine Population

All People

Men 23 15.10% 49.30%
Women 129 84.90% 50.70%

Women

000's Magazine Population

Age

14-17 7 5.60% 5.60%
18-24 14 10.50% 11.00%
25-34 33 25.40% 17.70%
35-49 47 36.40% 24.40%
50-64 22 16.80% 21.90%
65+ 7 5.20% 19.50%

Social Grade

AB 29 22.20% 17.60%
C 21 16.00% 20.80%
D 25 19.10% 20.40%
E 31 24.30% 19.90%
FG 24 18.30% 21.20%

Work Status

Full-Time 47 36.30% 27.60%
Part-Time 49 37.50% 27.10%
Not Employed 34 26.10% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 24 51.40% 32.30%
White Collar Workers 17 35.30% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 19 40.70% 33.20%
Sales Workers, Labourers 3 6.10% 9.20%

Personal Income

Under $20,000 1 1.70% 4.30%
$20,000-$29,999 3 6.70% 5.40%
$30,000-$39,999 4 7.50% 9.40%
$40,000-$49,999 7 15.30% 13.80%
$50,000-$59,999 3 5.40% 12.90%
$60,000 + 30 63.50% 54.30%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
NW 060217 30 Jan 2017 20 Jan 2017 20 Jan 2017 23 Jan 2017 13 Dec 2016 20 Jan 2017
NW 130217 06 Feb 2017 27 Jan 2017 27 Jan 2017 30 Jan 2017 20 Dec 2016 27 Jan 2017
NW 200217 13 Feb 2017 03 Feb 2017 03 Feb 2017 06 Feb 2017 23 Dec 2016 03 Feb 2017
NW 270217 20 Feb 2017 10 Feb 2017 10 Feb 2017 13 Feb 2017 03 Jan 2017 10 Feb 2017
NW 060317 27 Feb 2017 17 Feb 2017 17 Feb 2017 20 Feb 2017 10 Jan 2017 17 Feb 2017
NW 130317 06 Mar 2017 24 Feb 2017 24 Feb 2017 27 Feb 2017 17 Jan 2017 24 Feb 2017
NW 200317 13 Mar 2017 03 Mar 2017 03 Mar 2017 06 Mar 2017 24 Jan 2017 03 Mar 2017
NW 270317 20 Mar 2017 10 Mar 2017 10 Mar 2017 13 Mar 2017 31 Jan 2017 10 Mar 2017
NW 030417 27 Mar 2017 17 Mar 2017 17 Mar 2017 20 Mar 2017 07 Feb 2017 17 Mar 2017
NW 100417 03 Apr 2017 24 Mar 2017 24 Mar 2017 27 Mar 2017 14 Feb 2017 24 Mar 2017
NW 240417 Double Issue 10 Apr 2017 31 Mar 2017 31 Mar 2017 03 Apr 2017 21 Feb 2017 31 Mar 2017
NW 010517 24 Apr 2017 13 Apr 2017 13 Apr 2017 13 Apr 2017 07 Mar 2017 13 Apr 2017
NW 080517 01 May 2017 21 Apr 2017 21 Apr 2017 24 Apr 2017 14 Mar 2017 21 Apr 2017
NW 150517 08 May 2017 28 Apr 2017 28 Apr 2017 01 May 2017 21 Mar 2017 28 Apr 2017
NW 220517 15 May 2017 05 May 2017 05 May 2017 08 May 2017 28 Mar 2017 05 May 2017
NW 290517 22 May 2017 12 May 2017 12 May 2017 15 May 2017 04 Apr 2017 12 May 2017
NW 050617 29 May 2017 19 May 2017 19 May 2017 22 May 2017 11 Apr 2017 19 May 2017
NW 120617 05 Jun 2017 26 May 2017 26 May 2017 29 May 2017 18 Apr 2017 26 May 2017
NW 190617 12 Jun 2017 02 Jun 2017 02 Jun 2017 05 Jun 2017 25 Apr 2017 02 Jun 2017
NW 260617 19 Jun 2017 09 Jun 2017 09 Jun 2017 09 Jun 2017 02 May 2017 09 Jun 2017
NW 030717 26 Jun 2017 16 Jun 2017 16 Jun 2017 19 Jun 2017 09 May 2017 16 Jun 2017
NW 100717 03 Jul 2017 23 Jun 2017 23 Jun 2017 26 Jun 2017 16 May 2017 23 Jun 2017
NW 170717 10 Jul 2017 30 Jun 2017 30 Jun 2017 03 Jul 2017 23 May 2017 30 Jun 2017
NW 240717 17 Jul 2017 07 Jul 2017 07 Jul 2017 10 Jul 2017 30 May 2017 07 Jul 2017
NW 310717 24 Jul 2017 14 Jul 2017 14 Jul 2017 17 Jul 2017 06 Jun 2017 14 Jul 2017
NW 070817 31 Jul 2017 21 Jul 2017 21 Jul 2017 24 Jul 2017 13 Jun 2017 21 Jul 2017
NW 140817 07 Aug 2017 28 Jul 2017 28 Jul 2017 31 Jul 2017 20 Jun 2017 28 Jul 2017
NW 210817 14 Aug 2017 04 Aug 2017 04 Aug 2017 07 Aug 2017 27 Jun 2017 04 Aug 2017
NW 280817 21 Aug 2017 11 Aug 2017 11 Aug 2017 14 Aug 2017 04 Jul 2017 11 Aug 2017
NW 040917 28 Aug 2017 18 Aug 2017 18 Aug 2017 21 Aug 2017 11 Jul 2017 18 Aug 2017
NW 110917 04 Sep 2017 25 Aug 2017 25 Aug 2017 28 Aug 2017 18 Jul 2017 25 Aug 2017
NW 180917 11 Sep 2017 01 Sep 2017 01 Sep 2017 04 Sep 2017 25 Jul 2017 01 Sep 2017
NW 250917 18 Sep 2017 08 Sep 2017 08 Sep 2017 11 Sep 2017 01 Aug 2017 08 Sep 2017
NW 021017 25 Sep 2017 15 Sep 2017 15 Sep 2017 18 Sep 2017 08 Aug 2017 15 Sep 2017
NW 091017 02 Oct 2017 22 Sep 2017 22 Sep 2017 25 Sep 2017 15 Aug 2017 22 Sep 2017
NW 161017 09 Oct 2017 29 Sep 2017 29 Sep 2017 29 Sep 2017 22 Aug 2017 29 Sep 2017
NW 231017 16 Oct 2017 06 Oct 2017 06 Oct 2017 09 Oct 2017 29 Aug 2017 06 Oct 2017
NW 301018 23 Oct 2017 13 Oct 2017 13 Oct 2017 16 Oct 2017 05 Sep 2017 13 Oct 2017
NW 061117 30 Oct 2017 20 Oct 2017 20 Oct 2017 23 Oct 2017 12 Sep 2017 20 Oct 2017
NW 131117 06 Nov 2017 27 Oct 2017 27 Oct 2017 30 Oct 2017 19 Sep 2017 27 Oct 2017
NW 201117 13 Nov 2017 03 Nov 2017 03 Nov 2017 06 Nov 2017 26 Sep 2017 03 Nov 2017
NW 271117 20 Nov 2017 10 Nov 2017 10 Nov 2017 13 Nov 2017 03 Oct 2017 10 Nov 2017
NW 041217 27 Nov 2017 17 Nov 2017 17 Nov 2017 20 Nov 2017 10 Oct 2017 17 Nov 2017
NW 111217 04 Dec 2017 24 Nov 2017 24 Nov 2017 27 Nov 2017 17 Oct 2017 24 Nov 2017
NW 181217 11 Dec 2017 01 Dec 2017 01 Dec 2017 04 Dec 2017 24 Oct 2017 01 Dec 2017

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What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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