NW

  • 52,000+

    copies sold per month

Overview

NW magazine is the authority on all things celebrity and gossip related. It guarantees the juiciest scandals, the best interviews and picture exclusives, and the week’s hottest stories. Created for women aged 18 to 34 who have their fingers firmly on the pulse of popular culture, we aim to entertain with our brilliant celebrity columnists, cheeky sense of humour, fabulously affordable fashion, beauty and healthy-living tips, direct from the stars.

Key Contacts: NW

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 12,602 12,288 11,974 11,654 11,340 11,026
Double Page Spread 25,204
Half Page 9,450
Third Page 7,138

Covers

Inside Front Cover 31,508
Outside Back Cover 15,754
Inside Back Cover 14,492

State Editions

NSW VIC QLD WA SA
Full Page Colour Only 8,570 7,950 6,115 4,285 4,285
Plate Change $ 4,350 4,350 4,350 4,350 4,350

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 61 92 128 167 200

Signature Positions

Loading %

Loadings

Opposite Contents 20
Pre-contents DPS 15
First Half DPS, RH, Consec. 10

Specified Positions Loading (%)

Opposite Contents 20
1st Quarter 10
1st Third 10
Guaranteed Positioning 10
Consecutive Guarantee 10

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot 3,135
2 Stock Shot 4,785

TPV

1 Stock Shot 2,640

DPS Strip/Snap Box

No Stock Shots 1,320

DPS Advertorial

1/2 Day Shoot/2 Models 7,810
1/2 Day Shoot/Still Life Only 6,270

Digital

Tier 2
Tower 120 x 240 30
Leaderboard 728 x 90 40
Wide Skyscraper 160 x 600 40
Medium Rectangle 300 x 250 60
Email Newsletters - Solus eDM 2,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 285 x 230 275 x 220 251 x 196
Double Page Spread 285 x 450 275 x 440 251 x 196
Half Page Vertical 285 x 130 275 x 120 251 x 96
Half Page Horizontal 157 x 230 147 x 220 123 x 196
Third Page Vertical 285 x 96 275 x 86 251 x 62
Third Page Horizontal 115 x 230 105 x 220 81 x 196
Third Page Horizontal DPS 115 x 450 105 x 440 81 416
Quarter Page 137 x 110 127 x 100
2.5cm DPS Strip 35 x 450 25 x 440 10 x 420
Corner Flag 95 x 95 85 x 85 75 x 75
Snap Box 75 x 55 65 x 45 50 x 30
Fire Place Left Side 35 x 225/ 285 x 83 25 x 220/ 275 x 73 10 x 210/ 255 x 53
Fire Place Right Side 35 x 225/ 285 x 83 25 x 220/ 275 x 73 10 x 210/ 255 x 53
Profile

Readership

000's Magazine Population

All People

Men 22 16.50% 49.30%
Women 110 83.50% 50.70%

Women

000's Magazine Population

Age

14-17 9 8.60% 5.60%
18-24 9 8.30% 11.00%
25-34 32 29.10% 17.70%
35-49 37 33.50% 24.40%
50-64 17 15.10% 21.90%
65+ 6 5.40% 19.50%

Social Grade

AB 26 23.50% 17.30%
C 22 20.10% 21.10%
D 19 17.20% 20.50%
E 25 22.80% 20.10%
FG 18 16.50% 21.10%

Work Status

Full-Time 40 36.70% 27.60%
Part-Time 36 32.60% 27.30%
Not Employed 34 30.60% 45.10%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 22 53.80% 33.90%
White Collar Workers 13 33.40% 46.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 14 35.90% 33.20%
Sales Workers, Labourers 3 6.20% 9.00%

Personal Income

Under $20,000 1 1.20% 4.30%
$20,000-$29,999 2 4.70% 5.10%
$30,000-$39,999 4 8.80% 10.00%
$40,000-$49,999 4 9.50% 13.80%
$50,000-$59,999 3 6.70% 12.60%
$60,000 + 28 69.00% 54.30%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
NW 120916 05 Sep 2016 25 Aug 2016 25 Aug 2016 29 Aug 2016 14 Jul 2016 25 Aug 2016
NW 190916 12 Sep 2016 01 Sep 2016 01 Sep 2016 05 Sep 2016 21 Jul 2016 01 Sep 2016
NW 260916 19 Sep 2016 08 Sep 2016 08 Sep 2016 12 Sep 2016 28 Jul 2016 08 Sep 2016
NW 031016 26 Sep 2016 15 Sep 2016 15 Sep 2016 19 Sep 2016 04 Aug 2016 15 Sep 2016
NW 101016 03 Oct 2016 22 Sep 2016 22 Sep 2016 26 Sep 2016 11 Aug 2016 22 Sep 2016
NW 171016 10 Oct 2016 28 Sep 2016 28 Sep 2016 30 Sep 2016 15 Aug 2016 28 Sep 2016
NW 241016 17 Oct 2016 07 Oct 2016 07 Oct 2016 10 Oct 2016 30 Aug 2016 07 Oct 2016
NW 311016 24 Oct 2016 14 Oct 2016 14 Oct 2016 17 Oct 2016 06 Sep 2016 14 Oct 2016
NW 071116 31 Oct 2016 21 Oct 2016 21 Oct 2016 24 Oct 2016 13 Sep 2016 21 Oct 2016
NW 141116 07 Nov 2016 28 Oct 2016 28 Oct 2016 31 Oct 2016 20 Sep 2016 28 Oct 2016
NW 211116 14 Nov 2016 04 Nov 2016 04 Nov 2016 07 Nov 2016 27 Sep 2016 04 Nov 2016
NW 281116 21 Nov 2016 11 Nov 2016 11 Nov 2016 14 Nov 2016 04 Oct 2016 11 Nov 2016
NW 051216 28 Nov 2016 18 Nov 2016 18 Nov 2016 21 Nov 2016 11 Oct 2016 18 Nov 2016
NW 121216 05 Dec 2016 25 Nov 2016 25 Nov 2016 28 Nov 2016 18 Oct 2016 25 Nov 2016
NW 191216 12 Dec 2016 02 Dec 2016 02 Dec 2016 05 Dec 2016 25 Oct 2016 02 Dec 2016
NW 020117 Double Issue 19 Dec 2016 09 Dec 2016 09 Dec 2016 12 Dec 2016 01 Nov 2016 09 Dec 2016
NW 090117 02 Jan 2017 19 Dec 2016 19 Dec 2016 20 Dec 2016 15 Nov 2016 16 Dec 2016
NW 160117 09 Jan 2017 20 Dec 2016 20 Dec 2016 21 Dec 2016 22 Nov 2016 16 Dec 2016
NW 230117 16 Jan 2017 06 Jan 2017 06 Jan 2017 09 Jan 2017 29 Nov 2016 06 Jan 2017
NW 300117 23 Jan 2017 13 Jan 2017 13 Jan 2017 16 Jan 2017 06 Dec 2016 13 Jan 2017
NW 060217 30 Jan 2017 20 Jan 2017 20 Jan 2017 23 Jan 2017 13 Dec 2016 20 Jan 2017
NW 130217 06 Feb 2017 27 Jan 2017 27 Jan 2017 30 Jan 2017 20 Dec 2016 27 Jan 2017
NW 200217 13 Feb 2017 03 Feb 2017 03 Feb 2017 06 Feb 2017 23 Dec 2016 03 Feb 2017
NW 270217 20 Feb 2017 10 Feb 2017 10 Feb 2017 13 Feb 2017 03 Jan 2017 10 Feb 2017
NW 060317 27 Feb 2017 17 Feb 2017 17 Feb 2017 20 Feb 2017 10 Jan 2017 17 Feb 2017
NW 130317 06 Mar 2017 24 Feb 2017 24 Feb 2017 27 Feb 2017 17 Jan 2017 24 Feb 2017
NW 200317 13 Mar 2017 03 Mar 2017 03 Mar 2017 06 Mar 2017 24 Jan 2017 03 Mar 2017
NW 270317 20 Mar 2017 10 Mar 2017 10 Mar 2017 13 Mar 2017 31 Jan 2017 10 Mar 2017
NW 030417 27 Mar 2017 17 Mar 2017 17 Mar 2017 20 Mar 2017 07 Feb 2017 17 Mar 2017

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The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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