Mother & Baby

  • 73,000

    Readership

  • Reaches 84%

    of all new mums via distribution in hospitals with the Bounty Bags

Overview

Our philosophy is simple: inform, involve and reassure. With over 56 years of international heritage, Mother & Baby magazine provides mums with the support and solutions for motherhood in a stylish and informative package. Each issue delivers expert advice and the information mums need to know about caring for their babies and toddlers – while inspiring them to have fun and be confident at the same time. The annual Mother & Baby Magazine Awards announce the best baby and nursery products in the industry.

Key Contacts: Mother & Baby

Media Kit

Rates

Ratecard

Casual x 3 x 6

Four Colour

Full Page 9908 9412 8917
DPSC 18824
Half Page 5942
Third Page 3583

Covers

Inside Front Cover 24472
Outside Back Cover 12879
Inside Back Cover 12385
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 305 x 230mm 295 x 220mm 275 x 200mm
Double Page Spread 305 x 450mm 295 x 440mm 275 x 420mm
Half Page Vertical 305 x 120mm 295 x 110mm 275 x 90mm
Half Page Horizontal 155 x 230mm 145 x 220mm 125 x 200mm
Third Page Vertical 305 x 83.3mm 295 x 73.3mm 285 x 63.3mm
Third Page Horizontal 108.3 x 230mm 98.3 x 220mm 88.3 x 200mm

Profile

Readership

000's Magazine Population

All People

Men 21 29.20% 49.30%
Women 52 70.80% 50.70%

Women

000's Magazine Population

Age

14-17 2 3.40% 5.60%
18-24 8 15.90% 11.00%
25-34 26 50.50% 17.70%
35-49 11 22.00% 24.40%
50-64 3 5.60% 21.90%
65+ 1 2.70% 19.50%

Social Grade

AB 8 15.50% 17.30%
C 10 19.80% 21.10%
D 10 19.20% 20.50%
E 10 18.60% 20.10%
FG 14 26.90% 21.10%

Work Status

Full-Time 14 27.60% 27.60%
Part-Time 11 20.70% 27.30%
Not Employed 27 51.80% 45.10%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 4 25.80% 33.90%
White Collar Workers 8 59.40% 46.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 6 39.40% 33.20%
Sales Workers, Labourers 1 9.90% 9.00%

Personal Income

Under $20,000 1 6.40% 4.30%
$20,000-$29,999 1 7.80% 5.10%
$30,000-$39,999 1 3.80% 10.00%
$40,000-$49,999 5 32.50% 13.80%
$50,000-$59,999 1 9.00% 12.60%
$60,000 + 6 40.50% 54.30%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Mother & Baby Oct/Nov 16 26 Sep 2016 30 Aug 2016 26 Aug 2016 31 Aug 2016 27 Jul 2016 01 Sep 2016
Mother & Baby Dec/Jan 17 24 Nov 2016 01 Nov 2016 28 Oct 2016 02 Nov 2016 28 Sep 2016 03 Nov 2016
Mother & Baby Dec/Jan 17 08 Dec 2016 01 Nov 2016 28 Oct 2016 02 Nov 2016 28 Sep 2016 03 Nov 2016
Mother & Baby Feb/Mar 17 02 Feb 2017 22 Dec 2016 22 Dec 2016 05 Jan 2017 30 Nov 2016 05 Jan 2017
Contacts

First Name Last Name Position Phone Number Email Address
Diana Johnson National Brand Integration Manager 61282684421 DJohnson@bauer-media.com.au
Rachael White Brand Manager Parenting Group 61292828308 RWhite@bauer-media.com.au

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