Mother & Baby

  • 62,000

    Readership

  • Reaches 84%

    of all new mums via distribution in hospitals with the Bounty Bags

Overview

Our philosophy is simple: inform, involve and reassure. With over 56 years of international heritage, Mother & Baby magazine provides mums with the support and solutions for motherhood in a stylish and informative package. Each issue delivers expert advice and the information mums need to know about caring for their babies and toddlers – while inspiring them to have fun and be confident at the same time. The annual Mother & Baby Magazine Awards announce the best baby and nursery products in the industry.

Key Contacts: Mother & Baby

Media Kit

Rates

Ratecard

Casual x 3 x 6

Four Colour

Full Page 9908 9412 8917
DPS 18824
Half Page 5942
Third Page 3583

Covers

Inside Front Cover 24472
Outside Back Cover 12879
Inside Back Cover 12385
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 305 x 230mm 295 x 220mm 275 x 200mm
Half Page Vertical 305 x 120mm 295 x 110mm 275 x 90mm
Half Page Horizontal 155 x 230mm 145 x 220mm 125 x 200mm
Third Page Vertical 305 x 83.3mm 295 x 73.3mm 285 x 63.3mm
Third Page Horizontal 108.3 x 230mm 98.3 x 220mm 88.3 x 200mm

Profile

Readership

000's Magazine Population

All People

Men 18 25.90% 49.30%
Women 52 74.10% 50.70%

Women

000's Magazine Population

Age

14-17 1 2.50% 5.60%
18-24 9 17.70% 11.00%
25-34 25 47.40% 17.70%
35-49 14 26.10% 24.40%
50-64 3 5.30% 21.90%
65+ 1 1.10% 19.50%

Social Grade

AB 10 19.50% 17.60%
C 7 13.20% 20.80%
D 13 24.50% 20.40%
E 10 18.70% 19.90%
FG 12 24.00% 21.20%

Work Status

Full-Time 13 25.60% 27.60%
Part-Time 11 22.10% 27.10%
Not Employed 27 52.30% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 4 27.80% 32.30%
White Collar Workers 6 45.40% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 3 24.90% 33.20%
Sales Workers, Labourers 2 17.80% 9.20%

Personal Income

Under $20,000 0 3.40% 4.30%
$20,000-$29,999 1 11.10% 5.40%
$30,000-$39,999 1 8.40% 9.40%
$40,000-$49,999 2 16.10% 13.80%
$50,000-$59,999 3 19.00% 12.90%
$60,000 + 6 42.10% 54.30%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Mother & Baby Dec/Jan 18 21 Dec 2017 23 Nov 2017 01 Dec 2017 06 Dec 2017 30 Oct 2017 07 Dec 2017
Mother & Baby Feb/Mar 18 15 Feb 2018 18 Jan 2018 25 Jan 2018 31 Jan 2018 22 Dec 2017 01 Feb 2018
Mother & Baby Apr/May 18 26 Apr 2018 29 Mar 2018 06 Apr 2018 11 Apr 2018 05 Mar 2018 12 Apr 2018
Mother & Baby Jun/Jul 18 21 Jun 2018 24 May 2018 01 Jun 2018 06 Jun 2018 30 Apr 2018 07 Jun 2018
Mother & Baby Aug/Sep 18 02 Aug 2018 05 Jul 2018 13 Jul 2018 18 Jul 2018 11 Jun 2018 19 Jul 2018
Mother & Baby Oct/Nov 18 27 Sep 2018 30 Aug 2018 07 Sep 2018 12 Sep 2018 06 Aug 2018 13 Sep 2018
Mother & Baby Dec/Jan 18 06 Dec 2018 08 Nov 2018 16 Nov 2018 21 Nov 2018 15 Oct 2018 22 Nov 2018
Mother & Baby Feb/Mar 19 31 Jan 2019 03 Jan 2019 11 Jan 2019 16 Jan 2019 10 Dec 2018 17 Jan 2019
Mother & Baby Apr/May 19 18 Apr 2019 21 Mar 2019 29 Mar 2019 03 Apr 2019 25 Feb 2019 04 Apr 2019
Mother & Baby Jun/Jul 19 13 Jun 2019 16 May 2019 24 May 2019 29 May 2019 22 Apr 2019 30 May 2019
Mother & Baby Aug/Sep 19 01 Aug 2019 04 Jul 2019 12 Jul 2019 17 Jul 2019 10 Jun 2019 18 Jul 2019
Mother & Baby Oct/Nov 19 26 Sep 2019 29 Aug 2019 06 Sep 2019 11 Sep 2019 05 Aug 2019 12 Sep 2019
Mother & Baby Dec/Jan 19 12 Dec 2019 14 Nov 2019 22 Nov 2019 27 Nov 2019 21 Oct 2019 28 Nov 2019
Contacts

First Name Last Name Position Phone Number Email Address
Diana Johnson National Brand Integration Manager 61282684421 DJohnson@bauer-media.com.au
Rachael White Brand Manager Parenting Group 61292828308 RWhite@bauer-media.com.au
Belinda Reed Brand Executive 61292828256 Breed@bauer-media.com.au

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