Men’s Style Australia

  • 11 Years

    as Australia’s premier male fashion magazine

  • Authentic

    Australian voice

  • 15k+

    Instagram followers

Overview

Men’s Style Australia is the go-to magazine for the modern Australian man. The guy who’s keen on the latest news, trends and insights on fashion, grooming, design, technology and culture. But Men’s Style is much more than just a fashion magazine – it offers readers intelligent, in-depth features on Australian and international subjects, as well as travel, cars, music, movies, books, fitness and health, humour, sport, sex and gastronomy. Men’s Style Australia is the magazine for the man with his finger on the pulse and his eye on the future.

Key Contacts: Men’s Style Australia

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4

Four Colour

Full Page 7,957 7,694 7,421 7,164 6,896
Double Page Spread 15,517
Half Page 5,567
Third Page 4,378

Covers

Inside Front Cover 22,279
Outside Back Cover 11,938

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 150 225 315 410 491

Signature Positions

Loading %

Specified Positions Loading (%)

1st Half 20
First Half Guaranteed RHP 25
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 245 mm 297 x 235 mm 277 x 215 mm
Double Page Spread 307 x 245 mm 297 x 235 mm 277 x 215 mm
Half Page Horizontal 158 x 245 mm 148 x 235 mm 125 x 190 mm
Half Page Horizontal Spread 158 x 245 mm 148 x 235 mm 125 x 190 mm
Half Page Vertical 307 x 127 mm 297 x 117 mm 267 x 87.5 mm
Third Page Vertical 307 x 88 mm 297 x 78 mm 247 x 58 mm
Third Page Horizontal 109 x 245 mm 99 x 235 mm 79 x 215 mm
Third Page Horizontal Spread 109 x 245 mm 99 x 235 mm 79 x 215 mm
Quarter Page Horizontal 84 x 245 mm 74 x 235 mm 48 x 195 mm
Quarter Page Horizontal Spread 84 x 245 mm 74 x 235 mm 48 x 195 mm
Quarter Page Vertical 307 x 69 mm 297 x 59 mm 247 x 39 mm

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Men's Style No 70 14 Nov 2016 19 Oct 2016 17 Oct 2016 21 Oct 2016 22 Sep 2016 24 Oct 2016
Men's Style No 71 02 Mar 2017 03 Feb 2017 01 Feb 2017 07 Feb 2017 06 Jan 2017 10 Feb 2017
Profile

Readership

000's Magazine Population

All People

Men 28 78.00% 49.30%
Women 8 22.00% 50.70%

All People

000's Magazine Population

Age

14-17 2 5.30% 5.80%
18-24 4 12.10% 11.50%
25-34 7 18.50% 17.80%
35-49 14 39.40% 24.50%
50-64 7 20.40% 21.90%
65+ 2 4.30% 18.50%

Social Grade

AB 5 13.00% 20.00%
C 5 14.60% 20.00%
D 15 42.00% 20.00%
E 3 9.70% 20.00%
FG 7 20.60% 20.00%

Work Status

Full-Time 21 59.00% 38.60%
Part-Time 8 22.80% 21.30%
Not Employed 6 18.20% 40.20%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 5 26.00% 36.90%
White Collar Workers 5 24.50% 29.40%
Community/Personal Service, Clerical/Administrative Workers, Machinery 5 24.00% 25.20%
Sales Workers, Labourers 7 34.50% 10.20%

Personal Income

Under $20,000 2 7.40% 3.70%
$20,000-$29,999 0 1.40% 4.30%
$30,000-$39,999 3 13.90% 7.70%
$40,000-$49,999 5 22.30% 11.90%
$50,000-$59,999 2 7.70% 12.10%
$60,000 + 10 47.20% 60.40%

Roy Morgan July 2015 - June 2016

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