Harper’s BAZAAR

  • Number ONE

    selling luxury fashion title

  • Australia’s

    fashion bible

  • 212,000

    Instagram Followers

Overview

Harper’s BAZAAR is the number-one selling luxury fashion title in Australia. BAZAAR features breathtaking fashion photography with exclusive and regular access to the world’s top celebrities, models and fashion designers including Cate Blanchett, Nicole Kidman, Miranda Kerr, Karl Lagerfeld, Stella McCartney and Victoria Beckham to name but a few. BAZAAR is the fashion bible, providing its readers with the definitive edit of the latest luxury fashion, beauty innovations, celebrity profiles, fashion news and travel, month after month.

Key Contacts: Harper’s BAZAAR

Media Kit

Rates

Ratecard

Casual Level 1 (6x) Level 2 (12x) Level 3 (18x) Level 4 (24x) Level 5 (36x)

Four Colour

Full Page 10,815 10,547 10,274 10,006 9,734 9,466
Double Page Spread 21,000 21,630 19,950 19,430 18,900 18,380
Third Page 5,775 4,599 3,754 3,465 3,176 2,887
Half Page 7,571

Signature Positions

Rate
Inside Front Cover 28,119
Outside Back Cover 14,060
Inside Back Cover 12,437
Signature Sites 20%
First & Second Section Breaks 15%
Guaranteed Positioning 10%

Inserts

2PP 4PP 8PP 12PP 16PP 24PP

Cost per '000

(Bound & Loose) 175 263 368 478 573 POA
Subscriber Inserts 20% Load

Digital

Tier 2

Digital

Email Newsletters - Solus eDM 2000
Leaderboard 728 x 90 40
Medium Rectangle 300 x 250 60
Tower 120 x 240 30
Wide Skyscraper 160 x 600 40
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 307 x 225 297 x 215 277 x 195
Double Page Spread 307 x 225 297 x 215 277 x 195
Half Page Vertical 307 x 117 297 x 107 277 x 87.5
Half Page Horizontal 158 x 225 148 x 215 128x 195
Third Page Vertical 307 x 78 297 x 68 273 x 56

Profile

Readership

000's Magazine Population

All People

Men 26 21.70% 49.30%
Women 96 78.30% 50.70%

Women

000's Magazine Population

Age

14-17 10 10.40% 5.60%
18-24 24 25.20% 11.00%
25-34 19 19.90% 17.70%
35-49 13 13.20% 24.40%
50-64 22 23.20% 21.90%
65+ 8 8.10% 19.50%

Social Grade

AB 26 27.00% 17.30%
C 22 22.70% 21.10%
D 23 24.20% 20.50%
E 14 14.80% 20.10%
FG 11 11.40% 21.10%

Work Status

Full-Time 35 37.00% 27.60%
Part-Time 29 30.40% 27.30%
Not Employed 31 32.60% 45.10%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 13 36.50% 33.90%
White Collar Workers 18 50.40% 46.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 7 18.40% 33.20%
Sales Workers, Labourers 2 7.00% 9.00%

Personal Income

Under $20,000 1 3.60% 4.30%
$20,000-$29,999 4 11.30% 5.10%
$30,000-$39,999 2 4.70% 10.00%
$40,000-$49,999 3 7.60% 13.80%
$50,000-$59,999 3 9.40% 12.60%
$60,000 + 22 63.40% 54.30%

Roy Morgan July 2015 - June 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Harpers OCT-16 19 Sep 2016 25 Aug 2016 16 Aug 2016 29 Aug 2016 21 Jul 2016 25 Aug 2016
Harpers NOV-16 17 Oct 2016 21 Sep 2016 09 Sep 2016 23 Sep 2016 12 Aug 2016 21 Sep 2016
Harpers DEC-16 14 Nov 2016 20 Oct 2016 11 Oct 2016 24 Oct 2016 15 Sep 2016 20 Oct 2016
Harpers JAN/FEB-17 19 Dec 2016 24 Nov 2016 15 Nov 2016 28 Nov 2016 20 Oct 2016 24 Nov 2016
Harpers MAR-17 13 Feb 2017 18 Jan 2017 09 Jan 2017 20 Jan 2017 09 Dec 2016 18 Jan 2017
Harpers APR-17 20 Mar 2017 23 Feb 2017 14 Feb 2017 27 Feb 2017 19 Jan 2017 23 Feb 2017

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