Dolly

  • 44-year

    history

  • 750K +

    Facebook fans

Overview

With a 44 year iconic history, The Dolly brand comes to life online as a fully responsive on demand mobile site that speaks to teens on the platforms they interact with the most.

Dolly.com.au delivers celebrity news, fashion, beauty and lifestyle content including the hugely popular Dolly Doctor health advice feature, as well as video content produced in a purpose built DOLLY studio.

Key Contacts: Dolly

Media Kit

Profile

Readership

000's Magazine Population

All People

Men 19 12.00% 49.30%
Women 136 88.00% 50.70%

Women

000's Magazine Population

Age

14-17 76 55.60% 5.60%
18-24 35 25.90% 11.00%
25-34 10 7.50% 17.70%
35-49 10 7.00% 24.40%
50-64 3 2.40% 21.90%
65+ 2 1.60% 19.50%

Social Grade

AB 11 8.40% 17.60%
C 26 18.90% 20.80%
D 19 14.00% 20.40%
E 29 21.50% 19.90%
FG 51 37.20% 21.20%

Work Status

Full-Time 8 5.90% 27.60%
Part-Time 37 27.40% 27.10%
Not Employed 91 66.70% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 2 26.10% 32.30%
White Collar Workers 5 60.20% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 3 36.80% 33.20%
Sales Workers, Labourers 1 11.10% 9.20%

Personal Income

Under $20,000 0 5.50% 4.30%
$20,000-$29,999 1 16.20% 5.40%
$30,000-$39,999 0 2.50% 9.40%
$40,000-$49,999 1 12.20% 13.80%
$50,000-$59,999 3 39.20% 12.90%
$60,000 + 2 24.50% 54.30%

Roy Morgan October 2015 - September 2016

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Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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