Dolly

  • No.1 magazine

    for girls 14 - 17

  • 44-year

    history

  • 750K +

    Facebook fans

Overview

DOLLY has been the No.1 magazine for teenage girls since it launched in 1970. Forty-four years on, the reimagined magazine still features all the fashion, health and beauty tips that readers have always loved but with longer reads on celebrity, lifestyle and relationships, which is coupled with DOLLY.com.au, a fully responsive on-demand mobile site that speaks to teens on the platforms they interact with the most.

Key Contacts: Dolly

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 12,978 12,587 12,200 11,809 11,423 11,031
Double Page Spread 25,956
Half Page 9,085
Third Page 7,128

Covers

Inside Front Cover 31,147
Outside Back Cover 16,871
Inside Back Cover 14,925

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 67 101 141 183 219 POA

Signature Positions

Loading %

Specified Positions Loading (%)

Opposite Contents FPC 20
Oppostie Masthead or Ed's Letter 20
1st Quarter Spread 10
1st Quarter Full Page Colour 10
1st Third Full Page Colour 10
DPS Prior Contents 20
Insert Break 20

Directory Rates

Casual 3x 6x Specifications
Quarter Single Column 956 912 868 56mmW x 57mmH
Half Single Column 1,911 1,822 1,735 56mmW x 117mmH
Quarter Page 2,870 2,733 2,604 117mm H x 84mm W
Half Page Horizontal 5,739 5,345 5,208 117mm H x 174mm W

Digital

Tier 2
Tower 120 x 240 $30
Leaderboard 728 x 90 $40
Wide Skyscraper 160 x 600 $40
Medium Rectangle 300 x 250 $60
Solus Email (110,000 database) $2,000
EDm Advertising $5,000
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 280mm x 220mm 270mm x 210mm 260mm x 200mm
Double Page Spread 280mm x 220mm 270mm x 210mm 260mm x 200mm
Half Page Horizontal 145mm x 220mm 135mm x 210mm 122mm x 185mm
Third Page Vertical 280mm x 83mm 270mm x 73mm 255mm x 60mm
2.5cm DPS Strip 40mm x 220mm 30mm x 210mm 20mm x 200mm
2.5cm Strip 40mm x 220mm 30mm x 210mm 20mm x 200mm
Profile

Readership

000's Magazine Population

All People

Men 19 12.00% 49.30%
Women 136 88.00% 50.70%

Women

000's Magazine Population

Age

14-17 76 55.60% 5.60%
18-24 35 25.90% 11.00%
25-34 10 7.50% 17.70%
35-49 10 7.00% 24.40%
50-64 3 2.40% 21.90%
65+ 2 1.60% 19.50%

Social Grade

AB 11 8.40% 17.60%
C 26 18.90% 20.80%
D 19 14.00% 20.40%
E 29 21.50% 19.90%
FG 51 37.20% 21.20%

Work Status

Full-Time 8 5.90% 27.60%
Part-Time 37 27.40% 27.10%
Not Employed 91 66.70% 45.20%

Women Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 2 26.10% 32.30%
White Collar Workers 5 60.20% 47.60%
Community/Personal Service, Clerical/Administrative Workers, Machinery 3 36.80% 33.20%
Sales Workers, Labourers 1 11.10% 9.20%

Personal Income

Under $20,000 0 5.50% 4.30%
$20,000-$29,999 1 16.20% 5.40%
$30,000-$39,999 0 2.50% 9.40%
$40,000-$49,999 1 12.20% 13.80%
$50,000-$59,999 3 39.20% 12.90%
$60,000 + 2 24.50% 54.30%

Roy Morgan October 2015 - September 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Dolly Jan/Feb-17 05 Dec 2016 04 Nov 2016 02 Nov 2016 14 Nov 2016 13 Oct 2016 11 Nov 2016
Dolly Mar/Apr-17 06 Feb 2017 06 Jan 2017 04 Jan 2017 13 Jan 2017 15 Dec 2016 12 Jan 2017
Dolly May/Jun-17 10 Apr 2017 10 Mar 2017 08 Mar 2017 17 Mar 2017 16 Feb 2017 16 Mar 2017
Dolly Jul/Aug-17 05 Jun 2017 05 May 2017 03 May 2017 12 May 2017 13 Apr 2017 11 May 2017

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