Belle

  • 40 year

    Iconic history

  • Australia’s premium

    interior design and decoration magazine

  • Internationally

    recognized

Overview

Belle, Australia’s leading premium interiors magazine, has been delivering the best in design from Australia and around the world for over 40 years. Published 8 times a year, each issue of Belle is a global style journey with a stunning line-up of local and international homes, our edit of the best design trends and furniture, desirable art, decadent events, creatives who are making their mark and travel and design hot spots.

Key Contacts: Belle

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 8,230 7,983 7,735 7,488 7,241 6,994
Double Page Spread 16,459
Half Page 5,763

Covers

Inside Front Cover 19,750
Outside Back Cover 10,697
Inside Back Cover 9,878

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 175 263 368 478 573 POA

Signature Positions

Loading %

Specified Positions Loading (%)

First Spread 10
Second Spread 10
Third Spread 10
RHP Facing Contents 10
RHP Opposite Masthead 10
Guaranteed Positioning 10

Directory Rates

Casual 3x 6x 12x Specifications
1 Unit 570 540 515 490 95 x 45 mm
2 Units Vertical 1080 1025 975 930 95 x 95 mm (V) 195 x 45 mm (H)
3 Units Vertical 1560 1485 1415 1350 95 x 150 mm
4 Units 2020 1920 1830 1750
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 295 x 240 mm 285 x 230 mm 245 x 190 mm
Double Page Spread 295 x 240 mm 285 x 230 mm 245 x 190 mm
Half Page Vertical 295 x 114 mm 285 x 104 mm 245 x 93 mm
Half Page Horizontal 148 x 240 mm 138 x 230 mm 115 x 190 mm
Half Page Horizontal Spread 148 x 240 mm 138 x 230 mm 115 x 190 mm
Third Page Vertical 295 x 90 mm 285 x 80 mm 245 x 61 mm
Profile

Readership

000's Magazine Population

All People

Men 35 23.5% 49.4%
Women 113 76.5% 50.6%

All People

000's Magazine Population

Age

14-17 5 3.1% 6.1%
18-24 12 8.1% 11.9%
25-34 21 14.0% 17.5%
35-49 47 32.0% 25.2%
50+ 63 42.8% 39.2%

Social Grade

A 54 36.5% 20.6%
B 36 24.6% 19.9%
C1 30 20.4% 19.3%
C2 19 12.8% 20.3%
DE 8 5.7% 19.8%

Work Status

Full-Time 56 37.6% 38.3%
Part-Time 33 22.5% 18.5%
Not Working 59 40.0% 43.2%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 33 59.3% 44.5%
White Collar Workers 47 84.6% 67.6%
Community/Personal Service, Clerical/Administrative Workers, Machinery 11 19.1% 22.9%
Sales Workers, Labourers 7 12.4% 11.7%

Personal Income

Under $20,000 0 0.0% 1.1%
$20,000-$29,999 1 0.9% 1.7%
$30,000-$39,999 1 1.8% 5.2%
$40,000-$49,999 4 7.0% 10.1%
$50,000-$59,999 5 8.8% 8.8%
$60,000 + 24 42.4% 40.5%

Source: emma Ipsos Jan 2015

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Belle Aug/Sep 15 06 Jul 2015 10 Jun 2015 08 Jun 2015 12 Jun 2015 19 Jun 2015 13 May 2015 15 Jun 2015
Belle Oct 15 17 Aug 2015 22 Jul 2015 20 Jul 2015 24 Jul 2015 31 Jul 2015 24 Jun 2015 27 Jul 2015
Belle Nov 15 05 Oct 2015 09 Sep 2015 07 Sep 2015 11 Sep 2015 18 Sep 2015 12 Aug 2015 14 Sep 2015
Belle Dec/Jan 15 16 Nov 2015 21 Oct 2015 19 Oct 2015 23 Oct 2015 30 Oct 2015 23 Sep 2015 26 Oct 2015
Contacts

First Name Last Name Position Phone Number Email Address
Julie Hancock Group Brand Manager Home Food & Wine 02 9282 8671 JHancock@bauer-media.com.au
Catherine Patrick Brand Manager 02 9282 8428 CPatrick@bauer-media.com.au
Tanya Buchanan Editor 02 9282 8253 TBuchanan@bauer-media.com.au
Richard Waller Managing Editor 02 9282 8252 RWaller@bauer-media.com.au
Jack Milenkovic Creative Director 02 9282 8257 JMilenkovic@bauer-media.com.au
Joshua Morris Deputy Art Director 02 9282 8182 JoMorris@bauer-media.com.au
Steve Cordony Style Director at Large
Harry Roberts Editorial Coordinator 02 9282 8634 HRoberts@bauer-media.com.au
Rebecca Lawrie QLD Sales Director 07 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director 02 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director 03 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager 08 8267 5032 NElMourid@bauer-media.com.au

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