Belle

  • 40 year

    Iconic history

  • Australia’s premium

    interior design and decoration magazine

  • Internationally

    recognized

Overview

The Belle brand represents excellence and innovation in interior design and decoration. Published eight times a year, Belle magazine takes a lively, informed and contemporary view on design, showcasing beautiful homes in Australia and overseas, and bringing its readers news, trends and creative personalities in interior design, architecture, gardens, art, furniture, home accessories, fabrics and luxury goods.

Key Contacts: Belle

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 8,230 7,983 7,735 7,488 7,241 6,994
Double Page Spread 16,459
Half Page 5,763

Covers

Inside Front Cover 19,750
Outside Back Cover 10,697
Inside Back Cover 9,878

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 175 263 368 478 573 POA

Signature Positions

Loading %

Specified Positions Loading (%)

First Spread 10
Second Spread 10
Third Spread 10
RHP Facing Contents 10
RHP Opposite Masthead 10
Guaranteed Positioning 10

Directory Rates

Casual 3x 6x 12x Specifications
1 Unit 570 540 515 490 95 x 45 mm
2 Units Vertical 1080 1025 975 930 95 x 95 mm (V) 195 x 45 mm (H)
3 Units Vertical 1560 1485 1415 1350 95 x 150 mm
4 Units 2020 1920 1830 1750
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 298x240 285x230 245x190
Double Page Spread 298x470 285x460 245x418
Half Page Vertical 298x114 285x104 245x93
Half Page Horizontal 168x240 138x230 115x190
Quarter Page Vertical 295x67 285x57 245x44
Profile

Readership

000's Magazine Population

All People

Men 24 16.6% 49.4%
Women 121 83.4% 50.6%

All People

000's Magazine Population

Age

14-17 5 3.5% 6.1%
18-24 11 7.9% 11.9%
25-34 20 14.0% 17.5%
35-49 44 30.6% 25.2%
50+ 64 44.0% 39.2%

Social Grade

A 50 34.6% 20.8%
B 31 21.7% 20.1%
C1 31 21.6% 19.6%
C2 18 12.2% 19.8%
DE 14 10.0% 19.7%

Work Status

Full-Time 53 36.8% 37.5%
Part-Time 32 21.9% 18.9%
Not Working 60 41.3% 43.6%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 30 56.4% 45.7%
White Collar Workers 45 84.2% 67.8%
Community/Personal Service, Clerical/Administrative Workers, Machinery 13 23.5% 21.3%
Sales Workers, Labourers 4 7.5% 11.6%

Personal Income

Under $20,000 0 0.0% 1.1%
$20,000-$29,999 0 0.0% 1.8%
$30,000-$39,999 2 3.7% 5.2%
$40,000-$49,999 5 8.5% 10.3%
$50,000-$59,999 5 8.5% 9.4%
$60,000 + 23 42.7% 40.9%

Source: emma Ipsos April 2014

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancelation Deadline
JUN/JUL 2014 19 May 2014 16 Apr 2014 22 Apr 2014 02 May 2014 03 Mar 2014
AUG/SEP 2014 07 Jul 2014 09 Jun 2014 11 Jun 2014 20 Jun 2014 09 May 2014
OCT 2014 18 Aug 2014 21 Jul 2014 23 Jul 2014 01 Aug 2014 20 Jun 2014
NOV 2014 06 Oct 2014 08 Sep 2014 10 Sep 2014 19 Sep 2014 08 Aug 2014
DEC/JAN 2014 17 Nov 2014 20 Oct 2014 22 Oct 2014 31 Oct 2014 19 Sep 2014
FEB/MAR 2015 05 Jan 2015 04 Dec 2014 08 Dec 2014 17 Dec 2014 06 Nov 2014
APR/MAY 2015 02 Mar 2015 02 Feb 2015 04 Feb 2015 13 Feb 2015 02 Jan 2015
JUN/JUL 2015 04 May 2015 01 Apr 2015 07 Apr 2015 16 Apr 2015 04 Mar 2015
Contacts

First Name Last Name Position Phone Number Email Address
Julie Hancock Group Brand Manager Home Food & Wine 02 9282 8671 02 9282 8671
Michelle Milliken Brand Manager 02 9338 6103 jhancock@bauer-media.com.au
Jack Milenkovic Creative Director 02 9282 8257 JMilenkovic@bauer-media.com.au
Tanya Buchanan Managing Editor 02 9282 8253 TBuchanan@bauer-media.com.au
Joshua Morris Deputy Art Director 02 9282 8182 jomorris@bauer-media.com.au
Steve Cordony Interior Design Editor
Harry Roberts Editorial Coordinator 02 9282 8634
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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