Belle

  • 40 year

    Iconic history

  • Australia’s premium

    interior design and decoration magazine

  • Internationally

    recognized

Overview

Belle, For almost 40 years, Belle has delivered the best in Australian and international design. The magazine showcases a stunning line-up of the world's most beautiful homes, plus all the news and trends in interior design, architecture, furniture, home accessories, fabrics, art, luxury goods and beauty products.

Key Contacts: Belle

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 8,230 7,983 7,735 7,488 7,241 6,994
Double Page Spread 16,459
Half Page 5,763

Covers

Inside Front Cover 19,750
Outside Back Cover 10,697
Inside Back Cover 9,878

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 175 263 368 478 573 POA

Signature Positions

Loading %

Specified Positions Loading (%)

First Spread 10
Second Spread 10
Third Spread 10
RHP Facing Contents 10
RHP Opposite Masthead 10
Guaranteed Positioning 10

Directory Rates

Casual 3x 6x 12x Specifications
1 Unit 570 540 515 490 95 x 45 mm
2 Units Vertical 1080 1025 975 930 95 x 95 mm (V) 195 x 45 mm (H)
3 Units Vertical 1560 1485 1415 1350 95 x 150 mm
4 Units 2020 1920 1830 1750
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 295 x 240 mm 285 x 230 mm 245 x 190 mm
Double Page Spread 295 x 240 mm 285 x 230 mm 245 x 190 mm
Half Page Vertical 295 x 114 mm 285 x 104 mm 245 x 93 mm
Half Page Horizontal 148 x 240 mm 138 x 230 mm 115 x 190 mm
Half Page Horizontal Spread 148 x 240 mm 138 x 230 mm 115 x 190 mm
Third Page Vertical 295 x 90 mm 285 x 80 mm 245 x 61 mm
Profile

Readership

000's Magazine Population

All People

Men 30 27.4% 49.3%
Women 79 72.6% 50.7%

All People

000's Magazine Population

Age

14-17 2 1.4% 5.8%
18-24 24 22.5% 11.5%
25-34 13 12.3% 17.9%
35-49 30 27.6% 24.5%
50-64 27 25.1% 22.0%
65+ 12 11.2% 18.2%

Social Grade

AB 33 30.5% 20.0%
C 27 24.8% 20.0%
D 27 25.0% 20.0%
E 17 15.2% 20.0%
FG 5 4.5% 20.0%

Work Status

Full-Time 40 37.2% 38.6%
Part-Time 34 31.3% 20.4%
Not Working 34 31.5% 41.0%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 21 51.5% 36.4%
White Collar Workers 14 35.8% 29.4%
Community/Personal Service, Clerical/Administrative Workers, Machinery 7 18.1% 26.5%
Sales Workers, Labourers 3 8.7% 10.3%

Personal Income

Under $20,000 3 8.4% 4.1%
$20,000-$29,999 1 2.5% 4.8%
$30,000-$39,999 3 8.5% 8.8%
$40,000-$49,999 5 12.1% 12.4%
$50,000-$59,999 3 6.2% 11.9%
$60,000 + 25 62.3% 58.0%

Source: Roy Morgan October 2014 - September 2015

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Belle Apr 16 22 Feb 2016 27 Jan 2016 25 Jan 2016 29 Jan 2016 05 Feb 2016 30 Dec 2015 01 Feb 2016
Belle May 16 04 Apr 2016 09 Mar 2016 07 Mar 2016 11 Mar 2016 18 Mar 2016 10 Feb 2016 14 Mar 2016
Belle Jun/Jul 16 16 May 2016 20 Apr 2016 18 Apr 2016 22 Apr 2016 29 Apr 2016 23 Mar 2016 25 Apr 2016
Belle Aug/Sep 16 04 Jul 2016 03 Jun 2016 01 Jun 2016 07 Jun 2016 17 Jun 2016 06 May 2016 10 Jun 2016
Contacts

First Name Last Name Position Phone Number Email Address
Catherine Patrick Commercial Category Manager (02) 9282 8428 CPatrick@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Jo Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

Similar Brands

×

Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

0 brand(s) in your media kit

Download or Email Media Kit
CREATING SECURE CONNECTION TO SUBSCRIPTION SERVER