Belle

  • 40 year

    Iconic history

  • Australia’s premium

    interior design and decoration magazine

  • Internationally

    recognized

Overview

Belle, Australia’s leading premium interiors magazine, has been delivering the best in design from Australia and around the world for over 40 years. Published 8 times a year, each issue of Belle is a global style journey with a stunning line-up of local and international homes, our edit of the best design trends and furniture, desirable art, decadent events, creatives who are making their mark and travel and design hot spots.

Key Contacts: Belle

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 8,230 7,983 7,735 7,488 7,241 6,994
Double Page Spread 16,459
Half Page 5,763

Covers

Inside Front Cover 19,750
Outside Back Cover 10,697
Inside Back Cover 9,878

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP 24PP+

Cost Per '000

Minimum print run 175 263 368 478 573 POA

Signature Positions

Loading %

Specified Positions Loading (%)

First Spread 10
Second Spread 10
Third Spread 10
RHP Facing Contents 10
RHP Opposite Masthead 10
Guaranteed Positioning 10

Directory Rates

Casual 3x 6x 12x Specifications
1 Unit 570 540 515 490 95 x 45 mm
2 Units Vertical 1080 1025 975 930 95 x 95 mm (V) 195 x 45 mm (H)
3 Units Vertical 1560 1485 1415 1350 95 x 150 mm
4 Units 2020 1920 1830 1750
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 298x240 285x230 245x190
Double Page Spread 298x470 285x460 245x418
Half Page Vertical 298x114 285x104 245x93
Half Page Horizontal 168x240 138x230 115x190
Quarter Page Vertical 295x67 285x57 245x44
Profile

Readership

000's Magazine Population

All People

Men 24 16.6% 49.4%
Women 121 83.4% 50.6%

All People

000's Magazine Population

Age

14-17 5 3.5% 6.1%
18-24 11 7.9% 11.9%
25-34 20 14.0% 17.5%
35-49 44 30.6% 25.2%
50+ 64 44.0% 39.2%

Social Grade

A 50 34.6% 20.8%
B 31 21.7% 20.1%
C1 31 21.6% 19.6%
C2 18 12.2% 19.8%
DE 14 10.0% 19.7%

Work Status

Full-Time 53 36.8% 37.5%
Part-Time 32 21.9% 18.9%
Not Working 60 41.3% 43.6%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 30 56.4% 45.7%
White Collar Workers 45 84.2% 67.8%
Community/Personal Service, Clerical/Administrative Workers, Machinery 13 23.5% 21.3%
Sales Workers, Labourers 4 7.5% 11.6%

Personal Income

Under $20,000 0 0.0% 1.1%
$20,000-$29,999 0 0.0% 1.8%
$30,000-$39,999 2 3.7% 5.2%
$40,000-$49,999 5 8.5% 10.3%
$50,000-$59,999 5 8.5% 9.4%
$60,000 + 23 42.7% 40.9%

Source: emma Ipsos April 2014

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Belle OCT 14 18 Aug 2014 21 Jul 2014 23 Jul 2014 01 Aug 2014 20 Jun 2014
Belle NOV 14 06 Oct 2014 10 Sep 2014 12 Sep 2014 19 Sep 2014 13 Aug 2014
Belle DECJAN14 27 Nov 2014 31 Oct 2014 04 Nov 2014 12 Nov 2014 03 Oct 2014
Belle FEBMAR 15 05 Jan 2015 04 Dec 2014 08 Dec 2014 17 Dec 2014 06 Nov 2014
Belle Apr 15 23 Feb 2015 28 Jan 2015 30 Jan 2015 06 Feb 2015 31 Dec 2014
Belle May 15 06 Apr 2015 06 Mar 2015 10 Mar 2015 19 Mar 2015 06 Feb 2015
Belle JUNJUL 15 18 May 2015 22 Apr 2015 24 Apr 2015 01 May 2015 25 Mar 2015
Belle Aug/Sep 15 06 Jul 2015 08 Jun 2015 10 Jun 2015 19 Jun 2015 08 May 2015
Belle Oct 15 17 Aug 2015 20 Jul 2015 22 Jul 2015 31 Jul 2015 19 Jun 2015
Belle Nov 15 05 Oct 2015 07 Sep 2015 09 Sep 2015 18 Sep 2015 07 Aug 2015
Belle Dec/Jan 15 16 Nov 2015 19 Oct 2015 21 Oct 2015 30 Oct 2015 18 Sep 2015
Belle Feb/Mar 16 04 Jan 2016 04 Dec 2015 08 Dec 2015 17 Dec 2015 06 Nov 2015
Belle Apr 16 22 Feb 2016 25 Jan 2016 27 Jan 2016 05 Feb 2016 24 Dec 2015
Belle May 16 04 Apr 2016 07 Mar 2016 09 Mar 2016 18 Mar 2016 05 Feb 2016
Belle Jun/Jul 16 16 May 2016 18 Apr 2016 20 Apr 2016 29 Apr 2016 18 Mar 2016
Contacts

First Name Last Name Position Phone Number Email Address
Julie Hancock Group Brand Manager Home Food & Wine 02 9282 8671 02 9282 8671
Catherine Patrick Brand Manager 02 02 9282 8428 6103 cpatrick@bauer-media.com.au
Jack Milenkovic Creative Director 02 9282 8257 JMilenkovic@bauer-media.com.au
Tanya Buchanan Managing Editor 02 9282 8253 TBuchanan@bauer-media.com.au
Joshua Morris Deputy Art Director 02 9282 8182 jomorris@bauer-media.com.au
Steve Cordony Interior Design Editor
Harry Roberts Editorial Coordinator 02 9282 8634
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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