Auto Action

  • Multi award

    winning auto magazine

  • Over 70,000

    Facebook followers

  • 40 years

    market leaders

Overview

Auto Action gives you the fastest news first. That’s why, for over 40 years, we’ve been the leader in our category. As the number-one motorsport magazine, Auto Action is recognised throughout the motor-racing community by name and reputation. We take readers behind the scenes of motorsport wherever it happens, with expert commentary and analysis from a team of renowned journalists from around the world. Auto Action gives all businesses associated, or wishing to be associated, with motorsport the perfect platform to promote their products and services direct to their core market. If it happens in motorsport, you’ll read about it in Auto Action.

Key Contacts: Auto Action

Media Kit

Rates

Ratecard

Casual Level 1 Level 2 Level 3 Level 4 Level 5

Four Colour

Full Page 2,550
DPSC 4,845
Half Page 1,450
Third Page
2/5 th Page V 1,275
1/5 th Page V 850
1/4 th Page 850
1/8 th Page 450
Colour Poster 4,000

Covers

Inside Front Cover
Outside Back Cover
Inside Back Cover

State Editions

NSW VIC QLD WA SA
Full Page Colour Only
Plate Change $

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread
Outside Back Cover
Opposite Contents FPC
Inside Back Cover
Guaranteed Positioning
Hot Gossip

Advertorial Production Costs

Spend

FPC Advertorial

1 Stock Shot
2 Stock Shot
1/2 Day Shoot/1 Model

DPS Advertorial

1 Stock Shot
2 Stock Shots
1/2 Day Shoot/2 Models
1/2 Day Shoot/Still Life Only

TPV

1 Stock Shot

Digital

Tier 2
Leaderboard 728 x 90
Medium Rectangle 300 x 250
Email Newsletters - Solus eDM
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 322 x 285mm 312 x 275mm 302 x 265mm
Double Page Spread 322 x 560mm 312 x 550mm 302 x 540mm
Half Page 164 x 285mm 154 x 275mm 144 x 265mm
Half Page Horizontal
Third Page Vertical
Third Page Horizontal
Quarter Page Horizontal 85 x 285mm 75 x 275mm 65 x 265mm
2/5 th Page Vertical 322 x 120mm 312 x 110mm 302 x 100mm
1/5 th Page Vertical 322 x 65mm 312 x 55mm 302 x 45mm
1/8 th 80 x 132mm 70 x 122mm 60 x 112mm
A/mart Trader 51 x 82mm
2.5cm DPS Strip
2.5cm Strip

Directory Specifications

Trim (h x w) Type (h x w)
Full Page
1 Unit
2 Units Vertical
3 Units
4 Units Vertical
Contacts

First Name Last Name Position Phone Number Email Address
Matt Rice National Group Sales Manager - Auto Action 02 9263 9706 matt.rice@bauertrader.com.au
Shehan Gunawardana National Sales Manager - Auto Action 02 9263 9712 Shehan.G@BauerTrader.com.au
Profile

Readership

000's Magazine Population

All People

Men 88 93.1% 49.3%
Women 6 6.9% 50.7%

All People

000's Magazine Population

Age

14-17 17 17.9% 5.8%
18-24 8 8.0% 11.5%
25-34 23 24.6% 17.8%
35-49 26 27.6% 24.4%
50-64 14 15.0% 22.0%
65+ 7 7.0% 18.4%

Social Grade

AB 11 11.5% 20.0%
C 20 21.3% 20.0%
D 24 25.7% 20.0%
E 20 21.4% 20.0%
FG 19 20.1% 20.0%

Work Status

Full-Time 48 50.8% 38.7%
Part-Time 20 20.8% 21.2%
Not Employed 27 28.4% 40.2%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 16 33.4% 37.9%
White Collar Workers 7 13.9% 28.9%
Community/Personal Service, Clerical/Administrative Workers, Machinery 8 16.3% 25.9%
Sales Workers, Labourers 14 28.8% 9.9%

Personal Income

Under $20,000 1 2.2% 3.6%
$20,000-$29,999 1 2.6% 4.6%
$30,000-$39,999 5 9.4% 7.8%
$40,000-$49,999 6 13.3% 11.8%
$50,000-$59,999 7 13.8% 11.9%
$60,000 + 28 58.7% 60.2%

Roy Morgan April 2015 - March 2016

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Auto Action 050516 #1688 05 May 2016 26 Apr 2016 22 Apr 2016 28 Apr 2016 27 Apr 2016 29 Mar 2016 26 Apr 2016

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What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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