Australian Geographic

  • 28 years

    Australia’s foremost geographical magazine

  • Aus Geo Society

    supports adventure, conservation and scientific research

  • Highly regarded

    educational tool

Overview

Australian Geographic has been the nation’s foremost geographical destination magazine for over 28 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people.

Key Contacts: Australian Geographic

Media Kit

Rates

Ratecard

Casual 2x 3x 4x Level 1 Level 2 Level 3

Four Colour

Full Page 13,030 12,370 11,721 11,073
Double Page Spread 23,324
Half Page 6,685

Classifieds

One Unit 700 665 630 595
Two Unit 1,330 1,263 1,197 1,130
Three Unit 2,527 2,400 2,274 2,147

Covers

Inside Front Cover 15,635
Outside Back Cover 15,635
Inside Back Cover 14,984

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 175 263 368 478 573

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 20
Inside Back Cover 20
Outside Back Cover 20
Guaranteed Positioning 15

Directory Rates

Casual 3x 4x
1 Unit 735 661 588
2 Units Horizontal 1,397 1,257 1,157
4 Units 2,654 2,388 2,115
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 220 x 288 mm 210 x 278 mm 186 x 254 mm
Double Page Spread 220 x 288 mm 210 x 278 mm 186 x 254 mm
Half Page Horizontal 220 x 146 mm 210 x 136 mm 186 x 112 mm
Half Page Horizontal Spread 220 x 146 mm 210 x 136 mm 186 x 112 mm
Third Page Horizontal 220 x 99 mm 210 x 89 mm 186 x 77 mm
Third Page Vertical 76 x 288 mm 66 x 278 mm 54 x 254 mm
Sixth Page 0 mm 66 x 124 mm 0 mm
Profile

Readership

000's Magazine Population

All People

Men 366 52.8% 49.4%
Women 328 47.2% 50.6%

All People

000's Magazine Population

Age

14-17 49 7.0% 6.1%
18-24 45 6.4% 11.9%
25-34 50 7.2% 17.5%
35-49 135 19.5% 25.2%
50+ 415 59.8% 39.2%

Social Grade

A 134 19.3% 20.6%
B 136 19.6% 19.9%
C1 149 21.4% 19.3%
C2 146 21.0% 20.3%
DE 130 18.8% 19.8%

Work Status

Full-Time 196 28.2% 38.3%
Part-Time 116 16.7% 18.5%
Not Working 383 55.1% 43.2%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 99 50.7% 44.5%
White Collar Workers 132 67.5% 67.6%
Community/Personal Service, Clerical/Administrative Workers, Machinery 37 18.9% 22.9%
Sales Workers, Labourers 18 9.3% 11.7%

Personal Income

Under $20,000 2 1.1% 1.1%
$20,000-$29,999 1 0.7% 1.7%
$30,000-$39,999 9 4.5% 5.2%
$40,000-$49,999 19 9.7% 10.1%
$50,000-$59,999 18 9.3% 8.8%
$60,000 + 86 44.1% 40.5%

Source: emma Ipsos Jan 2015

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Australian Geographic 127 02 Jul 2015 08 May 2015 08 May 2015 14 May 2015 20 May 2015 02 Apr 2015 14 May 2015
Australian Geographic 128 03 Sep 2015 10 Jul 2015 10 Jul 2015 16 Jul 2015 22 Jul 2015 05 Jun 2015 16 Jul 2015
Australian Geographic 129 05 Nov 2015 11 Sep 2015 11 Sep 2015 17 Sep 2015 23 Sep 2015 07 Aug 2015 17 Sep 2015
Contacts

First Name Last Name Position Phone Number Email Address
Nicola Conti National Brand Manager (02) 9282 8483 nconti@bauer-media.com.au
Hamish Taylor Sales Manager - VIC Direct (03) 9823 6335 HTaylor@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au
Vikki Stacy WA Sales Manager (09) 9449 9908 vstacy@bauer-media.com.au

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