Australian Geographic

  • 30 years

    Australia’s foremost geographical magazine

  • Aus Geo Society

    supports adventure, conservation and scientific research

  • Highly regarded

    educational tool

Overview

Australian Geographic has been the nation’s foremost geographical destination magazine for over 30 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people.

Key Contacts: Australian Geographic

Media Kit

Rates

Ratecard

Casual 2x 3x 4x Level 1 Level 2 Level 3

Four Colour

Full Page 13,030 12,370 11,721 11,073
Double Page Spread 23,324
Half Page 6,685

Classifieds

One Unit 700 665 630 595
Two Unit 1,330 1,263 1,197 1,130
Three Unit 2,527 2,400 2,274 2,147

Covers

Inside Front Cover 15,635
Outside Back Cover 15,635
Inside Back Cover 14,984

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 175 263 368 478 573

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 20
Inside Back Cover 20
Outside Back Cover 20
Guaranteed Positioning 15

Directory Rates

Casual 3x 4x
1 Unit 735 661 588
2 Units Horizontal 1,397 1,257 1,157
4 Units 2,654 2,388 2,115
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 288 x 220 278 x 210 254 x 186
Double Page Spread 288 x 220 278 x 210 254 x 186
Half Page Vertical 288 x 76 278 x 66 254 x 54
Half Page Horizontal 146 x 220 136 x 210 112 x 186
Third Page Vertical 288 x 76 278 x 66 254 x 54
Third Page Horizontal 99 x 220 89 x 210 77 x 186
1/6 Page N/A 124 x 66 N/A

Profile

Readership

000's Magazine Population

All People

Men 254 56.3% 49.3%
Women 197 43.7% 50.7%

All People

000's Magazine Population

Age

14-17 23 5.0% 5.8%
18-24 41 9.1% 11.5%
25-34 44 9.8% 17.9%
35-49 100 22.2% 24.5%
50-64 115 25.5% 22.0%
65+ 128 28.3% 18.3%

Social Grade

AB 99 21.9% 20.0%
C 106 23.6% 20.0%
D 89 19.7% 20.0%
E 87 19.4% 20.0%
FG 70 15.5% 20.0%

Work Status

Full-Time 150 33.2% 38.6%
Part-Time 93 20.7% 20.8%
Not Working 208 46.1% 40.7%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 58 38.5% 36.9%
White Collar Workers 45 29.9% 29.3%
Community/Personal Service, Clerical/Administrative Workers, Machinery 32 21.3% 26.1%
Sales Workers, Labourers 12 8.2% 10.1%

Personal Income

Under $20,000 6 4.1% 3.9%
$20,000-$29,999 10 6.8% 4.6%
$30,000-$39,999 6 4.3% 8.4%
$40,000-$49,999 14 9.1% 12.3%
$50,000-$59,999 12 8.0% 11.8%
$60,000 + 101 67.7% 58.9%

Source: Roy Morgan January 2015 - December 2015

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancellation Deadline Product Code Confirming Special Order Deadline
Australian Geographic 132 05 May 2016 10 Mar 2016 10 Mar 2016 14 Mar 2016 22 Mar 2016 02 Feb 2016 14 Mar 2016
Australian Geographic 133 30 Jun 2016 06 May 2016 06 May 2016 12 May 2016 18 May 2016 01 Apr 2016 12 May 2016
Australian Geographic 134 01 Sep 2016 08 Jul 2016 08 Jul 2016 14 Jul 2016 20 Jul 2016 03 Jun 2016 14 Jul 2016
Australian Geographic 135 03 Nov 2016 09 Sep 2016 09 Sep 2016 15 Sep 2016 21 Sep 2016 05 Aug 2016 15 Sep 2016
Contacts

First Name Last Name Position Phone Number Email Address
Eleanor Rattray Brand Manager (02) 9282 8483 ERattray@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Jo Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au

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