Australian Geographic

  • 28 years

    Australia’s foremost geographical magazine

  • Aus Geo Society

    supports adventure, conservation and scientific research

  • Highly regarded

    educational tool

Overview

Australian Geographic has been the nation’s foremost geographical destination magazine for over 28 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people.

Key Contacts: Australian Geographic

Media Kit

Rates

Ratecard

Casual 2x 3x 4x Level 1 Level 2 Level 3

Four Colour

Full Page 13,030 12,370 11,721 11,073
Double Page Spread 23,324
Half Page 6,685

Classifieds

One Unit 700 665 630 595
Two Unit 1,330 1,263 1,197 1,130
Three Unit 2,527 2,400 2,274 2,147

Covers

Inside Front Cover 15,635
Outside Back Cover 15,635
Inside Back Cover 14,984

Bound and Loose Inserts

2PP 4PP 8PP 12PP 16PP

Cost Per '000

Minimum print run 175 263 368 478 573

Signature Positions

Loading %

Specified Positions Loading (%)

Inside Front Cover Spread 20
Inside Back Cover 20
Outside Back Cover 20
Guaranteed Positioning 15

Directory Rates

Casual 3x 4x
1 Unit 735 661 588
2 Units Horizontal 1,397 1,257 1,157
4 Units 2,654 2,388 2,115
Specifications

Specifications

Bleed (h x w) Trim (h x w) Type (h x w)

Insertions

Full Page 5 mm 278 x 210 mm 248 x 178 mm
Double Page Spread 248 x 393 mm 278 x 420 mm 283 x 425mm
Half Page Horizontal 5mm 137 x 210 mm 122 x 178 mm
Third Page Vertical 5mm 278 x 66mm 254 x 54mm
1/6 page 124 x 66 mm
Profile

Readership

000's Magazine Population

All People

Men 411 54.3% 49.4%
Women 346 45.7% 50.6%

All People

000's Magazine Population

Age

14-17 48 6.4% 6.1%
18-24 58 7.7% 11.9%
25-34 54 7.1% 17.5%
35-49 154 20.4% 25.2%
50+ 443 58.5% 39.2%

Social Grade

A 158 20.9% 20.8%
B 160 21.1% 20.1%
C1 155 20.5% 19.6%
C2 153 20.2% 19.8%
DE 131 17.3% 19.7%

Work Status

Full-Time 231 30.5% 37.5%
Part-Time 134 17.7% 18.9%
Not Working 393 51.8% 43.6%

All People & Full Time Workers

000's Magazine Population

Personal Occupation

Professional/Manager 122 52.9% 45.7%
White Collar Workers 162 70.2% 67.8%
Community/Personal Service, Clerical/Administrative Workers, Machinery 43 18.6% 21.3%
Sales Workers, Labourers 19 8.2% 11.6%

Personal Income

Under $20,000 3 1.4% 1.1%
$20,000-$29,999 4 1.7% 1.8%
$30,000-$39,999 9 3.7% 5.2%
$40,000-$49,999 20 8.6% 10.3%
$50,000-$59,999 15 6.6% 9.4%
$60,000 + 110 47.5% 40.9%

Source: emma Ipsos April 2014

Deadlines

Issue Name On Sale Date Booking Deadline Advertorial And Broken Space Deadline Material Deadline Inserts To Printer Deadline Cancelation Deadline
Australian Geographic 121 03 Jul 2014 02 Jun 2014 06 Jun 2014 05 Jun 2014 10 Jun 2014 25 Apr 2014
Australian Geographic 122 04 Sep 2014 04 Aug 2014 08 Aug 2014 07 Aug 2014 12 Aug 2014 27 Jun 2014
Australian Geographic 123 06 Nov 2014 06 Oct 2014 10 Oct 2014 09 Oct 2014 14 Oct 2014 29 Aug 2014
Australian Geographic 124 08 Jan 2015 03 Dec 2014 09 Dec 2014 08 Dec 2014 11 Dec 2014 24 Oct 2014
Australian Geographic 125 05 Mar 2015 02 Feb 2015 06 Feb 2015 05 Feb 2015 10 Feb 2015 24 Dec 2014
Australian Geographic 126 07 May 2015 02 Apr 2015 09 Apr 2015 08 Apr 2015 13 Apr 2015 20 Feb 2015
Contacts

First Name Last Name Position Phone Number Email Address
Nicola Conti National Brand Manager (02) 9282 8483 nconti@bauer-media.com.au
Hamish Taylor Sales Manager - VIC Direct (03) 9823 6335 HTaylor@bauer-media.com.au
Rebecca Lawrie QLD Sales Director (07) 3101 6630 RLawrie@bauer-media.com.au
Joanne Clasby NSW Sales Director (02) 9282 8726 JClasby@bauer-media.com.au
Andrea Salmon VIC Sales Director (03) 9823 6341 ASalmon@bauer-media.com.au
Nabula El Mourid SA Sales Manager (08) 8267 5032 NElMourid@bauer-media.com.au
Vikki Stacy WA Sales Manager (09) 9449 9908 vstacy@bauer-media.com.au

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