Bounty New Baby Bag
media kit
Bounty New Baby Bag
Exclusively reaching Australia's mothers as their child reaches the age of four-to-six months, the New Baby Bag offers an unrivalled opportunity to sample products and services. Why? Because research shows that brand preference established at this stage – a time when so many aspects of a woman’s life are changing – tends to have a long-lasting effect. It isn’t only the baby who’ll be using new products. Mum herself has seen many changes over the past few months: she is changing her diet and is also likely to be changing her cosmetics as she notices changes in her body. And it doesn’t end there: with a bigger family, people start to look at bigger, safer cars, roomier properties and upgraded home appliances. Finally, safety is of the utmost importance: with a newborn beginning to find his or her independence around the home, safety products become of paramount importance. Samples and information about all of these different products will find a keen and receptive audience in the New Baby Bag.
Editor Fiona Wright"With 600 babies born in Australia every day, the New Baby Bag offers a unique opportunity to reach this ever-changing marketplace of new families."