Babycare Book
media kit
Babycare Book
Have you ever received a new piece of electronic merchandise and found that the manual was missing? Imagine the situation: there you are with a very expensive piece of fragile equipment, which you need to assemble and run competently, and there are no instructions to tell you how to do it. Welcome to the world of new-parenthood. Fortunately, there is something very like a manual for new mothers and it's called the Bounty Babycare Book. Distributed through the Bounty New Mother Bags and through newsagents nationwide, the Babycare Book is a comprehensive reference book. It provides new mothers with a wealth of information about all aspects of babycare. The incredible reach of the Babycare Book means that 92 per cent of all mothers nationally receive it every year, with over 18,000 copies being distributed monthly. This equates to a yearly distribution of 225,385 and that's audited and guaranteed.
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Editor Fiona Wright
"The Bounty Babycare Book is the essential guide to raising baby and adjusting to the new life as a parent for the first amazing year."