Australasian Transport News
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Australasian Transport News
Magazines are still the preferred source of industry news and information for road transport fleet owners and managers.
Some 75% of respondents to the Transport Census 2012 say magazines are their preferred source of industry information, ahead of websites (52%), newspapers (49%), trade shows (41%), e-newsletters (29%), TV (24%) and radio (18%). ATN is clearly their preferred magazine.
The Transport Census 2012 found 70% ‘frequently’ or ‘regularly’ read the publication, compared with just 32% who read Prime Mover, 28% who read Truckin’ Life and 22% who read Diesel. And they are highly engaged, with 73% saying they read all or most of the magazine, pending an average of 1 hour and 16 minutes on each issue.
The reason is simple: respondents say ATN is a vital tool for their job and is the only place to keep abreast of industry news and issues. As ‘The Management Magazine for Transport Operators’, only ATN delivers comprehensive coverage of the latest industry and business news, indepth analysis of the key issues facing operators, case studies of how operators are dealing with them, advice from industry experts on a diverse range of business issues, and the best equipment news and reviews in the country.
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