Digital Ad Specs

DIGITAL AD SPECS

Website               

Email

Standard Display Newsletters
H-Unit Solus EDM
Rich Media  

Video

 Ads Site Matrix

All Video  

 

Cancellation Deadlines

You may cancel your booking at any time prior to 30 days to the campaign go live date. The cancellation request must be made in writing.  If you cancel your booking within 30 days of your campaign start date a fee will be incurred. Any cancellations that are made once the campaign has started will not be to have a refund for any unused portion of the campaign.

Bauer Media reserves the right to remove creative from any of the Bauer Media websites if the creative is deemed to not meet the requirements outlined below or deemed to be unsuitable.

Creative Deadlines

Creative assets must be delivered at least 5 business days prior to start date.

STANDARD DISPLAY

Please refer to our HTML5 specifications below.

NameSize         File SizeRich File*Accepted FormatAvailable
Sites
Billboard 970 x 250 40KB 100KB GIF, JPG, PNG, HTML5 * Please refer
to the Ad Unit
Matrix for
details on
where different
creative sizes
serve across
our sites.
Half Page 300 x 600 40KB 100KB GIF, JPG, PNG, HTML5 *
Leaderboard 728 x 90 40KB 100KB GIF, JPG, PNG, HTML5 *
Medium Rectangle 300 x 250 40KB 100KB GIF, JPG, PNG, HTML5 *
Side Panels
(non-responsive sites only)
125 x 900 40KB 100KB GIF, JPG, PNG, HTML5 *
Standard Banner 468 x 60 40KB 100KB GIF, JPG, PNG, HTML5 *
Mobile Leaderboard 320 x 50 35KB 100KB GIF, JPG, PNG, HTML5 *

* HTML5 must be third party ad served via Sizmek or Doubleclick

 

H-UNIT

DimensionsMastheadRequired FormatsFile SizeOther
1900 x 1200 pixels image set-up for the following screen resolution breakpoints: 1024, 1279, 1399, 1593. 980 x 250 pixels JPG <200KB If clickable, please provide a click track URL for the click through destination. Refer to our detailed H-Unit specs for further information. H-Units cannot be impression tracked.

Note: H-Unit creative will go live at 9am start date of campaign and removed 5pm end date of campaign.

H-Unit Creative Considerations

The H-Unit runs on a selection of responsive websites so special considerations are required to develop artwork suitable for this placement.

  • The H-Unit runs on ELLE and Harper's Bazaar only. Special considerations are required to develop artwork suitable for this placement.
  • All essential communication should be included in the masthead area.
  • Logos and copy should not be included in the side panel area as it may or may not be seen depending on the browser resolution

 

RICH MEDIA

Name                      Size                         Expanded SizeAccepted FormatVideoBack-up image
required
Available
Sites
Notes
Expanding Half Page 300 x 600 560 x 600 HTML5* 2.2MB JPEG or GIF
max size 40KB
Please refer to the Ad Unit Matrix for
details on where
different creative
sizes serve across our sites.
N/A
Expanding Masthead 970 x 250 970 x 500 HTML5* 2.2MB JPEG or GIF
max size 40KB
N/A
Full Page OTP 970 x 1100 N/A HTML5* 1MB N/A

Frequency Capped
1 user per day. Max 10 second duration

Mobile Expandable 320 x 50 320 x 480 HTML5* N/A JPEG or GIF, PNG N/A
Side Kick 300 x 250
or
300 x 600
1000 x 600 HTML5* 2.2MB JPEG o GIF
max size 40KB
N/A
Slider 300 x 250 950 x 550 HTML5* 2.2MB JPEG o GIF
max size 40KB
N/A

* HTML5 must be third party ad served via Sizmek or Doubleclick

 

Delivery

All rich media ads are required to be served via a third party.  Please contact the third party vendor details below for more information.

All rich media ads are subject to testing.

Creative must be delivered at least 5 working days prior to campaign go live date.  Creative which is third party served, must be live and enable adequate testing prior to the campaign going live.  In the event that the creative cannot be adequately tested, the start date of the campaign may be affected.

Guidelines:

  • Any rich media banners that contain audio and video must have a user initiated launch and require the following audio controls: play, pause, volume slider, mute and unmute.
  • There is the ability to load an initial banner.  These banner units must not contain audio nor video.
  • The user must initiate the expanding banner ads.  These creative executions must have a close button.
  • The optimal frames per second (FPS) is 21.  The maximum accepted is 24.

 

HTML5

 Please refer to the HTML5 Spec.

 

NEWSLETTERS

NameSize         File SizeFormatNotes
Medium Rectangle 300 x 250 30KB JPEG

Can not be third party served. Image and URL required. Can implement click-tracking URL.

 

SOLUS EDM

BrandSizeShell Template
Australian Geographic Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
ausgeo.html
Australian Women's Weekly Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
aww.html
Cosmopolitan Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
cosmo.html
Dolly Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
dolly.html
Elle Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
elle.html
FOOD TO LOVE Coming Soon foodtolove.html
Gourmet Traveller Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
gt.html
Harper's BAZAAR Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
harpers.html
Motoring Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
motoring.html
NW Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
nw.html
OK! Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
ok.html
TopGear Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
topgear.html
Shop Til You Drop Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
styd.html
Woman's Day Width 600 x variable height
up to 1,000 pixels.  Max 80KB
including HTML images
wd.html

 

IMPORTANT:

  • A subject line of 35 characters or less to be provided. Avoid buzz words such as 'Free' and capital letters with excessive punctuation to avoid spam detection.
  • All images must be JPG/GIF format and under 600px (w) x 1000px (h) to fit within our template
  • Images should be hosted by agency/client side, referenced in HTML with complete, non-relative URLs. EG: <img src="http://www.imagehost.com/image.jpg"> NOT <img src="image.jpg">
  • Clicktracking URLs to be inserted by agency prior to sending over HTML file


CODING GUIDELINES

The HTML code that you use to create your content will appear within the Bauer HTML code, therefore it must be very carefully formatted.  Some codes that may work in a browser alone may not be permissible in Bauer Media offered content. Please use the following guidelines when coding the HTML:

HTML Code Enure there is a maximum 512 Latin characters per code line.  A long block of code without carriage returns affects the Bauer HTML parser.
Images Fill out the height and width tags for images, as this helps to accommodate faster load time.
eg: <img src="http:www.test.com/images/test.gif"height="15"width="30"> 
Width

The Bauer Media user interface restricts the width of your content due to the right-hand navigation bar.  The width of the content cannot be specified to exceed 500 pixels.  If your content is too wide, it will break the Bauer Media UI and lead to a bad user experience.

Fixed Width Table Include your entire HTML inside a fixed width table.
<table width="480"border="0"cellspacing="0"cellpadding="0"align"center"bgcolor=white>
Stylesheets Put stylesheets between the <body></body> tags.  Stylesheets between the <head></head> tags will not be accepted.
Inline HTML Styles All HTML styles must be inline, i.e. <font face="arial, helvetica,sans-serif"size="2"color="#FF000">
Saved Format

Save your HTML to an ANSII (not UTF8) encoded notepad.exe text file.  The text file shoudl have clear markers for the code which shoudl be copied or included in the newsletter.  Enclose your code (usually within the main table) in the following HTML comment markers:

<!-- BEGIN NEWSLETTER CODE --->

Code goes here

<!--END NEWSLETTER CODE --->

Prohibited Items

For security reasons we do NOT allow the following in your newsletter (hackers have been known to use these mediums to illegally ask users for their usernames and passwords):

  • NO Javascript
  • NO DHTML
  • NO iFrames or frames
  • NO rich media advertising
  • NO animated gifs
  • NO relative links.  All images and hyperlinks must be ABSOLUTE:

Correct (absolute links):
<a href="http://www.brandsite.com/brand.html">
<img src="http://www.brandsite.com.brand/image.gif">

Incorrect (relative links):
<a href="/brand/link.html">
<img src="../../../brand/img.gif">

Hyperlinks
  • Hyperlinks must begin with the "a" and the "href" together
  • Do not include attributes before the "href" eg <a href="http://www.url.com"class="font">
  • No carriage returns should separate the hyperlink  tag.  All hyperlink tags should appear on one line.
  • Do not use: "target=_blank" or "target=_new" in href tags.  Links should NOT open new browser windows in your content; Bauer Media will add this to the newsletter for you.
Tags If you are using a <FORM> we accept only the GET method instead of the POST method.

All <FORM> tags must have "METHOD=GET".  Scripts receiving the <FORM> input must accept the "GET" method.  There is a butter limit of 4096 characters.  Bauer Media will cahnge it to "POST" in your delivered newsletter and then pass the info back in "GET" format.
Note: It is common for some HTML editors to automatically convert all ampersands (&) into "&amp;".  Unfortunately it also converts the ampersands in hyperlinks.  If you have "&amp;" in hyperlinks in your submitted content, this will more than likely break links when the newsletter is delivered.  Please doublecheck the HTML code to make sure the ampersands are correct in hyperlinks.

 

VIDEO

There is the option for video pre and post roll advertising.  This is limited to 15 seconds duration.  If you wish for longer duration, please discuss this with your Account Manager.

Name    Size         File Size  Format   NotesVendors
Pre-Roll 640 x 360 2.2MB MP4

Max 15 seconds duration   

VAST or VPAID supported

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A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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