Digital Ad Specs

DIGITAL AD SPECS

Website               

Email

Standard Display Newsletters
HTML5 Guidelines
Solus EDM

Video

 

All Video  

 

Cancellation Deadlines

You may cancel your booking at any time prior to 30 days to the campaign go live date. The cancellation request must be made in writing.  If you cancel your booking within 30 days of your campaign start date a fee will be incurred. Any cancellations that are made once the campaign has started will not have a refund for any unused portion of the campaign.

Bauer Media reserves the right to remove creative from any of the Bauer Media websites if the creative is deemed to not meet the requirements outlined below or deemed to be unsuitable.

Creative Deadlines

Creative assets must be delivered at least 5 business days prior to start date.

STANDARD DISPLAY

FormatDimensionsFile sizeHTML5 file size
Billboard 970 x 250 100KB - JPG/GIF 100KB - HTML5*
Half Page 300 x 600 40KB - JPG/GIF 80KB - HTML5*
Leaderboard 728 x 90 40KB - JPG/GIF 80KB - HTML5*
Medium Rectangle 300 x 250 40KB - JPG/GIF 80KB - HTML5*
Mobile Leaderboard 320 x 50 40KB - JPG/GIF 80KB - HTML5*
Gutters~ 125 x 900 40KB - JPG/GIF 80KB - HTML5*
Gutters^ 160 x 600 40KB - JPG/GIF 80KB - HTML5*
Wallpaper 1920 x 1200 200KB - JPG N/A

 * HTML5 must be third party ad served
~ Australian Geographic and Gourmet Traveller ONLY
^ Now To Love, Homes To Love, Cosmopolitan, ELLE, Harper's BAZAAR ONLY

 

RICH DISPLAY

FormatDimensionsExpanded DimensionsFile size
Billboard 970 x 250 970 x 500 See HTML5 Guidelines below
Half Page 300 x 600 600 x 600
Leaderboard 728 x 90 728 x 180
Medium Rectangle 300 x 250 600 x 350

 

HTML5 Guidelines

Name                      Asset                    Max File SizeFile TypeMax file size of
external shared libraries
HTML5 Standard Banner Banner 80KB HTML5, JPG, PNG, GIF 100KB
         
HTML5 Rich Desktop / Tablet Backup Image 40KB JPG, PNG, GIF 100KB
Initial Load 100KB HTML5, JPG, PNG, GIF
Polite Load /
Expanded Panel
1MB HTML5
User Initiated
Load / Expansion
10MB HTML5
Video (optional) 2.2MB Polite Auto
10MB User Initiated
MP4, OGG, WebM
         
HTML5 Rich Mobile Backup Image 40KB JPG, PNG, GIF 100KB
Initial Load 80KB HTML5, JPG, PNG, GIF
Polite Load /
Expanded Panel
200KB HTML5
User Initiated
Load / Expansion
2MB HTML5
Video (optional) 2MB MP4, OGG, WebM

* HTML5 must be third party ad served via Sizmek or Doubleclick

 

Delivery

All rich media ads are required to be served via a third party.  Please contact the third party vendor details below for more information.

All rich media ads are subject to testing.

Creative must be delivered at least 5 working days prior to campaign go live date.  Creative which is third party served must be live and enable adequate testing prior to the campaign going live.  In the event that the creative cannot be adequately tested, the start date of the campaign may be affected.

Business Rules

  • All creative is to include a valid URL
  • Creative with a white background must include a 1px border
  • Can contain animation and loop twice (play through 3 times)
  • Clickthrough must open in new tab or window
  • User initiated expand only – hover for one second or click
  • Must include ‘X’ in top right corner to close
  • Must expand to the left and down
  • Sound must be user initiated and muted by default, with a visible mute/unmute button
  • Auto play animation/video: 30 sec max duration
  • Animation/video must contain play/pause controls
  • Video aspect ratio: 16:9
  • Bauer Media reserves the right to reject or request revision to any creative which is deemed unsuitable

 

 

VIDEO

 

Name    Size         Max file size  Format   LengthVAST supported?
Pre-Roll 640 x 360 2.2MB MP4 Max 30 second duration    Yes
Teads 640 x 360 20MB MOV, MP4, AVI, WMA Max 30 second duration Yes

 

NEWSLETTERS

NameSize         File SizeFormatNotes
Medium Rectangle 300 x 250 30KB JPEG

Can not be third party served. Image and URL required. Can implement click-tracking URL.

 

SOLUS EDM

 

IMPORTANT:

  • A subject line of 35 characters or less to be provided. Avoid buzz words such as 'Free' and capital letters with excessive punctuation to avoid spam detection
  • Please request a template from your Account Manager
  • CSS must be inline
  • All images must be JPG (static) format with a max width of 600px
  • Images should be hosted by agency/client side, referenced in HTML with complete, non-relative URLs
    EG: <img src="http://www.imagehost.com/image.jpg"> NOT <img src="image.jpg">
  • Clicktracking URLs to be inserted by agency prior to sending over HTML file
  • If template is not provided to spec, a flattened JPG will be sent with one URL

 

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Instructions

What is a media kit?

A Media Kit contains specific brand and audience information for all available Bauer brand platforms across magazine, web and social.

The Media Kit Builder has been designed for media agencies and marketers to assist in the media planning process. It has been designed as strategic tool to assist in the process and is not intended as an end-to-end planning solution. For further information, contact our dedicated Bauer Media Sales Team.

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