ACP Magazines launches biggest consumer promotion in a decade

February 04

ACP Magazines continues to share the love with readers and newsagent partners through the largest consumer magazine promotion in a decade: $140,000 in cash prizes over four weeks.

Launching across 2,000 Australian newsagencies next week*, ACP encourages readers to ‘indulge your passion’ by visiting their newsagent and purchasing one of 22 popular ACP titles.

Over a four-week period, customers who do so can go into a daily $5,000 cash prize draw, with entry by SMS or phone with their unique code*.

What’s more, newsagents have a chance to pocket $1,000 cash each day if they sell a winning customer’s magazine.

Newsagents are driving awareness via point-of-sale materials including banners, posters, balloons and freestanding displays.

To support the in-store promotion, ACP is also deploying extensive above-the line marketing activity including TV commercials that direct consumers to newsagents to ‘indulge your passion’ for magazines as well as print advertisements in all the participating titles.

Readers can watch the Nine Network’s TODAY show from 19th February to find out if they are a winner.

Managing Director of ACP Magazines, Phil Scott, said: “This extension of ACP’s successful I Love Magazines trade campaign presents a fantastic opportunity for newsagents to build customer loyalty and drive magazine sales.

We are excited about working with our newsagent partners on what is ACP Magazines’ largest-ever single investment in a newsagency promotion.

 

Participating titles include: The Australian Women’s Weekly, CLEO, Cosmopolitan, Dolly, Good Food, Good Health, Gourmet Traveller, Grazia, Harper’s BAZAAR, House & Garden, madison, NW, OK!, Real Living, Shop Til You Drop, Street Machine, Take 5, Top Gear, TV Week, Wheels, Woman’s Day and Zoo Weekly.

 

*In-store promotion begins Monday, 7th February. First winning entries drawn 19th February. Competition closes 16th March with the final winner announced on TODAY 18th March.

 

-ends-

 

Contact:

Deborah Thomas, General Manager Media, Public Affairs and Brand Development

M:  0411 850074

E:  dthomas@acpmagazines.com.au

 

Margaret Fearn, Fearnace Media

M: 0402 259 064

 

 

About I Love Magazines

ACP Magazines launched I Love Magazines – the most extensive trade and consumer campaign in a decade promoting the strength, vibrancy and relevance of Australian magazines – in November, 2010. A celebration of all that magazines encompass, I Love Magazines showcases how the valuable medium engages consumers and inspires loyalty. The campaign spans leading advertising and marketing media featuring some of Australia's most successful media industry leaders endorsing their use of magazines to drive business and marketing success. There are also social media extensions, including Facebook, and Twitter, as well as a free iPad app, all connected with a dedicated website: Iloveacpmags.com.au. Consumer-focused advertisements in ACP magazines and in-store promotions – launching in February, 2011 – will drive sales and reinforce the much-loved place of magazines in readers’ media mix.

 

About ACP Magazines

ACP Magazines is Australia’s leading magazine publisher. The company is the magazine arm of leading Australian media and entertainment company, Nine Entertainment Co. ACP Magazines publishes over 85 titles in Australia which sell more than 100 individual copies each year. They include some of the longest-running and most successful mastheads such as The Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV Week, CLEO, Cosmopolitan, madison, Australian House & Garden, Zoo Weekly and Wheels. ACP Magazines has expanded into nine other countries, including New Zealand and in Asia. It now has a stable of more than 70 international magazines. Integral to the company’s success are vibrant, information-packed reader websites. More information at http://acp.com.au/

 

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