ACP Magazines launches biggest consumer promotion in a decade
ACP Magazines continues to share the love with readers and
newsagent partners through the largest consumer magazine promotion in a decade:
$140,000 in cash prizes over four weeks.
Launching across 2,000 Australian newsagencies next week*,
ACP encourages readers to ‘indulge your passion’ by visiting their
newsagent and purchasing one of 22 popular ACP titles∆.
Over a four-week period, customers who do so can go into a
daily $5,000 cash prize draw, with entry by SMS or phone with their unique
What’s more, newsagents have a chance to pocket $1,000 cash
each day if they sell a winning customer’s magazine.
Newsagents are driving awareness via point-of-sale materials
including banners, posters, balloons and freestanding displays.
To support the in-store promotion, ACP is also deploying
extensive above-the line marketing activity including TV commercials that
direct consumers to newsagents to ‘indulge your passion’ for magazines
as well as print advertisements in all the participating titles.
Readers can watch the Nine Network’s TODAY show from
19th February to find out if they are a winner.
Managing Director of ACP Magazines, Phil Scott, said: “This
extension of ACP’s successful I Love Magazines trade campaign presents a
fantastic opportunity for newsagents to build customer loyalty and drive
“We are excited about working with our newsagent partners on
what is ACP Magazines’ largest-ever single investment in a newsagency
∆Participating titles include: The
Australian Women’s Weekly, CLEO, Cosmopolitan, Dolly, Good
Food, Good Health, Gourmet Traveller, Grazia,
Harper’s BAZAAR, House & Garden, madison, NW, OK!,
Real Living, Shop Til You Drop, Street Machine, Take 5,
Top Gear, TV Week, Wheels, Woman’s Day and Zoo
begins Monday, 7th February. First winning entries drawn 19th
February. Competition closes 16th March with the final winner
announced on TODAY 18th March.
Deborah Thomas, General Manager Media, Public Affairs and
M: 0411 850074
Margaret Fearn, Fearnace Media
M: 0402 259 064
About I Love Magazines
ACP Magazines launched I Love Magazines – the most
extensive trade and consumer campaign in a decade promoting the strength,
vibrancy and relevance of Australian magazines – in November, 2010. A
celebration of all that magazines encompass, I Love Magazines showcases
how the valuable medium engages consumers and inspires loyalty. The campaign
spans leading advertising and marketing media featuring some of Australia's
most successful media industry leaders endorsing their use of magazines to
drive business and marketing success. There are also social media extensions,
including Facebook, and Twitter, as well as a free iPad app, all connected with
a dedicated website: Iloveacpmags.com.au. Consumer-focused
advertisements in ACP magazines and in-store promotions – launching in
February, 2011 – will drive sales and reinforce the much-loved place of
magazines in readers’ media mix.
About ACP Magazines
ACP Magazines is Australia’s leading magazine
publisher. The company is the magazine arm of leading Australian media and
entertainment company, Nine Entertainment Co. ACP Magazines publishes over 85
titles in Australia which sell more than 100 individual copies each year. They
include some of the longest-running and most successful mastheads such as The
Australian Women’s Weekly, Woman’s Day, Dolly, NW, TV
Week, CLEO, Cosmopolitan, madison, Australian House
& Garden, Zoo Weekly and Wheels. ACP Magazines has
expanded into nine other countries, including New Zealand and in Asia. It now
has a stable of more than 70 international magazines. Integral to the company’s
success are vibrant, information-packed reader websites. More information at http://acp.com.au/