About research
Bauer Research offers its corporate partners unrivalled intelligence on consumer behaviour.
Our exclusive research tools and specially commissioned reports allow us to read Australia like no other publisher.
Key Contacts
-
Research Director
- Justin Stone
For all enquiries, please contact (02) 9282 8000.
Bauer Media Group is Australia's leading magazine publisher and the magazine arm of Nine Entertainment Co, Australia's leading media and entertainment company. Bauer Media Group accounts for more than half the total magazine copies sold in Jan – Dec 2012 with market share* of 50.1%.
Bauer Media Group's 60+ titles sell in excess of 80 million copies over the year and include some of Australia’s best loved mast heads including the number-one monthly magazine in the country, The Australian Women’s Weekly, and the number-one weekly magazine, Woman’s Day.
The power of Bauer Media Group titles is confirmed by the fact that in the last year 91%** of all Australians (14+) have read a Bauer Media title. Effectively 3 Bauer Media titles were sold every second!
The latest Audit Bureau of Circulation results showcase Bauer Media Group's strength across most major magazines categories***, with Bauer Media Group the number one publisher across the following categories:
· Motoring (88% share)
· Music & Entertainment (82% share)
· Women’s Lifestyle (60% share)
· Computer & Gaming (41% share)
· Fashion (53% share)
· Mass Women’s (55% share)
· Major Weeklies (55% share)
· Celebrity Weeklies (52% share)
· Younger Women’s (56% share)
· Men’s Lifestyle (36% share)
Source: ABC July - December 2012 (monthly titles); ABC October – December 2012 (weekly titles).
*Market share does not include newspaper inserted magazines
**Roy Morgan Readership Survey January 12 – December 2012.
***Women’s Lifestyle (Cosmopolitan, CLEO, madison, marie claire, Frankie); Fashion (Harper’s Bazaar, Shop Til You Drop, Vogue Australia, InStyle, RUSSH); Mass (The Australian Women’s Weekly, Better Homes & Gardens); Major Weeklies (Woman’s Day, New Idea); Celebrity Weeklies (NW, OK!, Grazia, Famous, Who); Younger Women’s (Dolly, Girlfriend); Computer & Gaming (APC, Australian Net Guide, PC User, Australian PC Authority, PC Powerplay, Game Informer); Men’s Lifestyle (Zoo Weekly, Men’s Health, Australian Men’s Fitness); Motoring (Australian Auto Action, Motor, Street Machine, Wheels, Top Gear, Caravan & MotorHomes, Hot 4s and Performance Cars, Street Commodores, Street Fords); Music (Empire, Rolling Stone, Limelight).
