Witchery and madison magazine raise $1m for ovarian cancer research
Witchery and madison magazine are thrilled to announce that the 2012 White Shirt Campaign has raised in excessof 1 million dollars for the Ovarian Cancer Research Foundation.
The White Shirt Campaign is an iconic, annual charity initiative between Witchery, madison magazine and the OCRF. The campaign aims to generate awareness and raise vital funds for the OCRF’s research endeavours in their quest to establish an early detection test for this insidious disease. In Australia alone, one woman dies of ovarian cancer every ten hours due to late diagnosis. An early detection test will help change this devastating statistic.
"The White Shirt Campaign is at the centre of Witchery’s enduring charitable partnership with the OCRF. This year has been the most successful campaign to date and we are so proud of our ongoing partnership with the OCRF," says Iain Nairn, CEO of Country Road Group. "On behalf of the Witchery team, I want to personally thank our customers, staff and partners for their unwavering support. Without their passion, commitment and generosity this result would nothave been possible".
Each year, Witchery customers pledge their support to this worthy cause by purchasing a stylish white shirt from a capsule collection for men and women with 100% of gross proceeds donated directly to the OCRF, or a piece from
the silver gift collection with 10% of gross proceeds donated to the OCRF.
"The Witchery, madison and OCRF partnership is a true mark of what fashion can achieve," says Lizzie Renkert, Editor of madison magazine. "I would like to thank my dedicated, talented team and the wonderful models and spokespeople who lend their support to this campaign. We will keep campaigning until we raise enough money to help researchers find an early detection test for this insidious disease."
To date, the initiative has raised over $3 million for the OCRF. These funds have enabled the prior appointment of two full-time dedicated OCRF research scientists, Witchery Research Fellow Dr Adam Raincsuk (Phi ) and Witchery/madison Research Fellow National Nurse Nicole Fairweather (Phi).
"We are extremely proud of our long standing partnership with Witchery and madison magazine," says Liz Heliotis, OCRF Co-Founder and CEO. "With the outstanding achievement by madison magazine, the Witchery executive staff, their dedicated store staff and loyal customers, we have now in 2012 been able to fund a new scientific appointment – to be known as the Witchery/madison Research Fellow Dr Carmen Macsai at the Robinson Institute, the University of Adelaide."
Witchery and madison magazine are encouraged by the OCRF’s advancements and hope that with continued support from customers and readers alike, the OCRF will soon reach their goal to find an early detection test for ovarian cancer.
From November, Witchery Silver Gift Collection will be available in store and online with 10% of gross proceeds being donated to the OCRF, and plans are underway for a bigger and better White Shirt Campaign for 2013.
10th October, 2012
For further information or comments please contact Shadiya Nusrat, Witchery Assistant PR & Marketing Manager: ShadiyaN@
witchery.com.au or 03 9473 3254. For further information about the Ovarian Cancer Research Foundation please visit