Weight Watchers consolidates publishing with ACP Magazines
Weight Watchers has announced its new publishing partner - ACP Magazines, who will look after the company’s entire publishing scope, including Weight Watchers Magazine, cookbooks and member program materials.
As Australasia’s largest weight-loss organisation, Weight Watchers has extensive publishing requirements and was looking to create business efficiencies by bringing everything under one roof. The decision to award ACP the business came after they were invited to tender, together with NewsLifeMedia and incumbent magazine publisher, Pacific Magazines.
Pacific Magazines' last Weight Watchers magazine will be the February 2013 issue. ACP will take over the reins from the March issue.
Weight Watchers Australasia Managing Director, Joseph Saad, commented on the company’s decision. He said: "Like any commercial organisation, we always look for ways we can improve our business practices, and made the decision to award ACP the tender as a result of their strong market-driven approach. Having published our Weight Watchers cookbooks since 2010, ACP were responsible for taking them to a wider audience with distribution into newsagents and major supermarkets.
"ACP has an enviable heritage, and as Australia’s foremost publisher, they are tasked with bringing the crème-de-la-crème of publishing experts, editors and writers to all Weight Watchers content."
Mr Saad also acknowledged Pacific Magazines, he added: "For the past 10 years Pacific Magazines has published our monthly Weight Watchers magazine, and recently led a complete design overhaul for the title, which saw the use of real-life slimmers on the front cover. We value our relationship with Pacific and thank them for their extensive contribution to the brand."
Speaking about the new business win, Gerry Reynolds, Publishing Director at ACP said: "We are looking forward to expanding our relationship with Weight Watchers, and reinforcing our stable of health and wellness magazine titles with the addition of a respected and established heritage brand."