Real Living magazine launches licensed designer bedding range in Target stores
May 14
ACP Magazines is pleased to announce the launch of the new Real Living for Target licensed range of co-ordinated bedding sets: quilt cover sets, Euro pillowcases and cushions.
The youthful and contemporary designer collection is on sale now in 99 Target stores nationally and online at www.target.com.au.
The first Real Living bed linen range features six fresh and contemporary designs that can make any bedroom stylish. The cover sets, which are made from quality 300 thread-count cotton and available in King bed and Queen bed sizes, are designed in collaboration with leading stylists and the Real Living editorial team.
Real Living Editor Deborah Bibby said: "Launching the Real Living linen range with Target is a highlight in Real Living’s journey to grow the brand.
"Readers finally get to see the magazine come alive in their own home. With six fabulous on-trend and classic designs to choose from there is something for every style. The quality and diversity of the range is superb, delivering readers instant engagement with their favourite magazine and exceptional integration for Target. It also reinforces Real Living’s place in the stylish, affordable and fun demographic that we’ve developed over the past seven years. This range really marks true engagement with the Real Living reader and shopper."
Gill Sinclair, Buyer at Target, said: "The Real Living linen range is a unique proposition available only to Target customers. It enables us to offer an exclusive, great value-for-money range to a fashion conscious and contemporary customer who may already be a fan of the Real Living brand. The great support and integration between Target and the magazine also enables us to capitalise on an existing and engaged audience receptive to the design ethos of this popular title. We are very excited by the potential to grow this line across our stores nationally."
The June issue of Real Living, on sale today, proudly announces the Real Living linen range in partnership with Target. To support the launch, the magazine's cover features the 'Flinders Pink' design and highlights the co-ordinated prints and colours in the designer set. The concept is in keeping with the magazine’s core values and purpose to take the guess work out of decorating, with each issue full of inspiring, original tips, tricks and trade secrets for creating stylish interiors that are accessible, affordable and easy to achieve.
Bibby added: “Shooting the cover for our hot new Real Living for Target linen range was enormous fun. We all fell in love with this particular dip dye design. I especially love that you can flip it over and feature the pattern – it’s like two designs for the price of one: seriously cool! We wanted the linen to be hero so decided to keep the room simple and strong. We hunted out a glorious artwork to complement the linen and when the room was complete and ready for shooting everyone wanted to dive into that bed and curl up under the doona. It’s delicious!”
The Real Living for Target linen range will enjoy considerable marketing and promotional support, including: in-magazine pages; cover featured on the Real Living TVC for June; website video with behind the scenes cover shoot, and; public relations and trade marketing activity.
The Real Living team looks forward to readers sharing their bedroom makeovers with the new linen ranges via social networking sites Twitter, Facebook, Instagram and Pinterest.
Prices start at $109 for a Queen bed quilt cover set, a set of two Euro pillowcases selling for $30 and cushions at $35 each.
Note to editors: Photos of the Real Living linen range for Target are available upon request.