madison and Witchery White Shirt campaign targets $1m for ovarian cancer research
April 16
madison magazine is proud to partner Witchery for the fourth consecutive year in the White Shirt campaign in support of the Ovarian Cancer Research Foundation (OCRF).
Launching in the May issue of madison and in Witchery stores nationwide, this year's campaign aims to raise $1 million to help develop an early stage ovarian cancer detection test, thereby improving survival rates for a disease that kills more than two Australian women every day.
100 per cent of the proceeds of 10 white shirts (eight women's and two men's styles) purchased at Witchery from now until sold out will go to the OCRF.
To date the White Shirt campaign has raised $1.573 million.
Australians will be urged to wear their Witchery White Shirt on White Shirt Day – Saturday 19th May – to raise awareness of the silent killer that is ovarian cancer.
Elizabeth Renkert, Editor of madison, said: “There is still no early detection test for ovarian cancer, which claims legions of women of all ages and walks of life. This strikes at the heart of what we at madison aim to do in raising awareness of the critical issues that affect Australian women and the people close to them. In buying and wearing a Witchery White Shirt, Australians can support crucial research and also help publicise the Foundation's efforts to develop a reliable early screening method."
The cover of madison's May issue, featuring the White Shirts, will be displayed in Witchery stores around Australia.
On sale Wednesday 18th April, the cover models are three women in their 20s, 30s and 40s (model-of-the-moment Jessica Gomes, industry stalwart Kirstie Penn and former supermodel Gail Elliott), each wearing a Witchery White Shirt.
The three cover models also appear in a four-page feature inside the magazine, along with a first-person account from Narelle Webster, who was diagnosed with ovarian cancer at age 38.
The issue also contains a six-page fashion editorial featuring 18 models in their 20s, 30s, and 40s – part of madison's age issue – wearing the range of White Shirts. Also featured are well-known models Rachel Rudd, Alexandra Agoston, Samantha Harris, Annalise Schubert and Erika Heynatz.
The more than $1.5 million raised to date in the White Shirt campaign has assisted the OCRF in its efforts to find an early detection test for ovarian cancer, including the appointment of two full-time research scientists: Witchery Research Fellow Dr Adam Rainczuk and Witchery-Madison Research Fellow Katie Meehan.
Every ten hours, one woman dies of ovarian cancer in Australia. It is the leading cause of death of all gynaecological cancers.
There is currently no simple or effective early screening method, which means most women are diagnosed in the advanced stages.
To go behind the scenes of the madison White Shirt shoot and find out more about the OCRF campaign visit http://www.madisonmag.com.au/fashion/australian-fashion/white-shirt-campaign-join-the-cause.htm