JUSTINE CULLEN APPOINTED EDITOR-IN-CHIEF OF ELLE AUSTRALIA
Bauer Media Group, Hearst Magazines International and Lagardère Active today announced the appointment of Justine Cullen as Editor-in-Chief of ELLE Australia.
Peter Holder, Publisher of the Hearst-Bauer Media joint venture, said, “This has been one of the most anticipated appointments in publishing. The interview process was extensive, and I am delighted that Justine will be joining us to lead what is certainly the most exciting Australian magazine brand launch in a decade.”
Kim St Clair Bodden, Senior Vice President/Editorial Director of Hearst Magazines International, said, “A world-class magazine brand needs a strong editor at its helm. Justine Cullen is the ideal choice: her deep understanding of the brand, coupled with her vision and expert knowledge of the market, make her the perfect ambassador for ELLE. We are thrilled to have her on board.”
Valéria Bessolo Llopiz, ELLE International Director of Lagardère Active, said: “Justine is passionate about the concept, values and mission that make ELLE unique, and she has a very clear approach to the brand in the Australian market. She truly embodies the ELLE brand and will lead ELLE Australia to the highest international standards.”
Justine Cullen, Publishers’ Australia Editor of the Year for 2012 and most recently Editor of Shop ‘Til You Drop, said, “All around the world, ELLE is known to be modern, relevant, sexy, smart, spirited and fun – making it, in my mind, a perfect fit for Australian women. I'm incredibly excited to be bringing this phenomenal brand to the Australian market.”
ELLE offers its global audience powerful multi-channelled platforms with 34 local websites, 28 million unique web visitors, 13 mobile apps and 16 thematic mobile apps, 18 iPad apps and 8 thematic iPad apps, more than 2.5 million Facebook likes and 3.5 million Twitter followers.
The first issue of ELLE Australia will be on sale in late September; the website, ELLE.com.au, will launch in August.
With a global circulation of 6,560,000 and 21 million readers across 43 editions, ELLE is the largest fashion magazine brand in the world.