GRAZIA LAUNCHES SUPER-SIZED ISSUE
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Today GRAZIA magazine publishes its 'super-sized' issue: 130 pages of fashion, breaking news and beauty with a perfect binding.
This bumper fashion issue was planned after the phenomenal success of the magazine’s first perfectly bound issue last April, which outsold even GRAZIA's royal wedding collector’s edition.
ACP publisher Robyn Foyster said: "GRAZIA readers love our bumper fashion issues because they’re such value for money, feel glossy and special. This time every reader even gets an amazing 30 per cent off Gap voucher. We're now planning four super-sized issues a year to satisfy the growing demand for advertising."
It’s a strong start for new editor Amy Molloy and also coincides with the launch of GRAZIA’s fourth fashion collection for Target.
"GRAZIA’s special super-sized issue is a unique product," said editor Amy Molloy, "because it has the heavyweight feel of a monthly but the fast pace of a weekly. My team created the bumper issue in just four days, ensuring every page is filled with breaking news and over 180 of the very latest buys. It’s an amazing feat for Australia’s only fashion weekly and I’m very proud of my first bumper issue as editor."