DOLLY WINS INAUGURAL POSITIVE BODY IMAGE AWARD
DOLLY, Australia’s leading teen magazine, has won the inaugural Positive Body Image Award.
The announcement was made by Minister for School Education, Early Childhood and Youth Peter Garrett.
Recognising the work the magazine does in educating and empowering its readers, the advisory panel cited DOLLY’s “strong commitment to promoting positive body image messages to young people” as reason for the win.
The practices and policies that saw DOLLY take home the award include: a self-imposed retouch-free policy; use of readers (rather than models) of all sizes and ethnicities in fashion; beauty and lifestyle shoots; a dedicated ‘Body Happy’ section which focuses on boosting health and body confidence; and also regular feature articles seeking to build self esteem.
“While we’re honoured by this Award, the reason we put these measures in place isn’t for the accolades or positive press – we’ve done it for our readers,” says Tiffany Dunk, Editor of DOLLY.
“Teens are looking for realistic images in the media and having a retouch-free policy, diverse range of ‘real’ girls in the magazine and articles helping them deal with their own body image and health issues are the things they tell us they love most about DOLLY.
“Our role first and foremost is to serve our readers in the best way we can. I’m thrilled that teen mags like DOLLY – and the girls who buy them – are setting a precedent in the way media tackles the issue of body image.”
The four recipients of the Positive Body Image Awards 2012 are:
• WINNER: DOLLY magazine
• Highly Commended: Dove BodyThink Program
• Highly Commended: Girlfriend magazine
• Commended: En Vogue Modelling Academy
For more information on the Positive Body Image Awards visit www.youth.gov.au/bodyimage