ACP appoints GM Catalogues
ACP Magazines today announced the appointment of Mark Paton as General Manager of its new ACP Catalogues division.
Announcing the appointment, Publishing Director Gerry Reynolds said: "We are excited about the potential for this new business venture, as catalogues continue to be a growing media category.
"Our unique combination of consumer insights and engagement, superior styling and photography, 360 degree digital solutions and production know-how – not to mention the manifold benefits of our new augmented reality app, viewa – will create a compelling offer for brands which use catalogues as part of their media mix.
"The catalogue division is a logical complement to our award-winning custom media business.
"Mark comes to us with a wealth of experience in custom publishing, content marketing and print production following senior roles with RR Donnelley, PMP, Pacific Magazines and Hardie Grant, and will lead our expansion and growth in the catalogue market."
Mr Paton’s appointment is effective immediately.
He reports to Sally Wright, Publisher of ACP Custom Media & Books.