ACP MAGAZINES TO REBRAND AS BAUER MEDIA
Matthew Stanton, CEO of ACP Magazines, today announced that the company would rebrand as Bauer Media.
The process, which starts today, will take a number of months with the rebrand completed early in the new year.
Mr Stanton said: "The decision to rebrand and change the company’s name is a natural transition following Bauer Media Group’s acquisition of ACP Magazines last month.
"ACP is now 100 per cent owned by Bauer Media and this includes all our businesses in Australia – ACP Magazines, ACP Custom Media and ACP Books, and the Trader Group – ACP Media New Zealand, and also ACP Asia, our off-shore interests in Hong Kong and Thailand.
"The purchase of Australasia’s leading publishing company by the internationally successful Bauer Media Group is both a resounding vote of confidence in the future of print media and endorsement of ACP’s outstanding magazine brands.
"As part of the Bauer Media family the company will extend its proud tradition of excellence, building on our strengths as we continue to innovate and develop across multiple platforms including digital editions, websites and licensed products.
"We have the best brands and the best people and I look forward to leading the company into a new era of success."